Job Recruitment Website - Job information - Is there any difference between an online anchor and an offline anchor? I think there are cable and offline anchors now.

Is there any difference between an online anchor and an offline anchor? I think there are cable and offline anchors now.

Online and offline is the network cable, and online is Unicom, which can be exposed and broadcast live in the network; Offline means disconnecting the network, recording and playing the following programs. Online requirements are higher, requiring superb on-the-spot adaptability, wit and flexibility, and offline requirements require program accuracy, depth and thickness.

(1) Offline live broadcast or live broadcast is different from online live broadcast, with stronger interactivity, rendering power and better feedback. The anchor should prepare some warm interactive forms, such as randomly selecting the audience to share, briefly describing the feelings, calling on the audience to interact on the spot, shouting wheat and so on. And take out physical prizes and so on. Realistic things have a sense of substitution and rendering power than virtual things, which can improve the atmosphere of the scene.

(2) Design the question-and-answer script in advance. Offline live broadcast is purposeful and has commercial attributes. Then there will definitely be the promotion of goods or brands. The anchor should coordinate the merchants in advance and set questions. Drag out the information of the whole product or brand through question and answer, instead of being simply described by the business person in charge. Q&A is more logical, rather than being asked by the audience, which can improve the audience's attention.

Extended data:

The anchor point is different from the current host. The host just does the presiding work and connects the programs one by one. The anchor has a lot of work to do. Planning, editing, interviewing, producing, directing and hosting are mostly the responsibilities of the anchor, but not everyone will participate. Anchor is a comprehensive job, including the host.

As far as China is concerned, the host of newspaper reading program is closer to the definition of anchor.

For example, "Wen Chao Tian Xia", "News on the Hour" and "News Network" all rely on the improved version of teleprompter, and use their profound broadcasting skills to give the audience a feeling of "telling news", which is still far from the definition of anchor.

Baidu Encyclopedia: Anchor