Zhengzhou Diyi Avenue opened a shop.

About General Manager of Diyi Avenue in Zhengzhou

22-month Work Plan of Diyi Avenue in Zhengzhou

speech draft

Zhengzhou Diyi Avenue was opened in 2008. After three years of operation, it has changed from the initial wholesale format to the current market positioning of wholesale and retail. Experienced gap investment, public block transformation, shops transformation and upgrading. The renovation of merchants is carried out according to the idea of "one street, one world, one store and one style", with an overall renovation area of about 20,000 square meters. Area C on the first floor is perfectly upgraded to Shen Guang Avenue, area E on the first floor is upgraded to Constellation Pavilion and Taobao Department Store, and area D on the first floor is partially upgraded to Seoul Seal. CDE Center and Causeway Bay have also become the highlights of marketing and activities in shopping malls. Starting from 20 12, Zhengzhou Diyi Avenue plans to spend two years stabilizing merchants and cultivating the market, and will spend 1 year focusing on "how to make merchants make money" and "how to make consumers like it". With the arrangement and loading of booths of merchants as the main line, and with the business strategy of regional marketing, we will attract more consumers, expand the visibility and reputation of publicity projects, seize the favorable opportunity of government purchase restriction, and widely publicize the investment return advantage of underground space.

First of all, we should take the investment promotion in the gap as the key work in the first half of the year, strengthen the investment promotion operation, and speed up the adjustment of class A merchants and class C merchants, especially the issues of exhibition and hanging goods and returning goods. In the first stage, the quantity standard of goods is not less than 50 pieces per square meter; Visit similar markets on a regular basis, do a good job of market research on the upper and lower lines, organize merchants to load goods in batches in a planned way, and train them in the skills of hanging goods, displaying, decorating and selling as planned, so as to establish a good image and increase market reputation.

In 20 12 years, Zhengzhou Diyi Avenue plans to train 100 powerful households, 200 honest merchants and 300 brand merchants. Elaborately build Korea Street, the boutique area in Area B on the first floor, video game world, children's clothing street, men's gang and Taobao department store, enhance the overall competitive advantage of Shenzhen-Guangzhou Avenue, build a unique Causeway Bay in Henan, and continue to light up the CDE Center, making it the coordinate of Zhengzhou Diyi Avenue. Before July, the key work will be to improve efficiency, adjust the projects of down jacket area, old dining area and knitting area on the second floor, and build it into the largest down jacket wholesale base in Henan Province.

Zhengzhou will learn from Anshan Brothers' Handbook for Fools, set up a brand introduction center, reorganize the handbooks of all departments, sort out the 20 1 1 case base, sort out common questions and answers, bind and print, so that new employees can understand the corporate culture and be familiar with the workflow in the shortest time. 20 12 implements regional management and "territorial responsibility system" in operation management. Every merchant and consumer is regarded as a god, not just talking about it. All complaints and maintenance are controlled within 20 minutes. The customer service center, operation department and property management department will show the brand-new service face to the merchants. Create an experiential shopping environment for consumers. Give full play to the role of customer service center, focus on handling service complaints, strictly grasp accident complaints, reduce quality complaints, and ban price fraud.

In the aspect of talent introduction, we should adjust the recruitment direction and thinking, and strengthen the introduction, internal training and performance evaluation of outstanding talents in the industry. In March, the career planning system was launched for all employees, and the boutique model of Zhengzhou Diyi Avenue was launched, so that everyone can see their future in the company and have the confidence to fight for their posts. This paper introduces the selection criteria of outstanding employee cadres of the year and the high-voltage line of the company, so that employees can know what to do and what not to do, and how to work to be rated as outstanding employees. In the 20 12 training, we will focus on training work efficiency and responsibility. For cadres at or above the director level, we should focus on cultivating the ability to work independently and lead teams, and cultivate a group of backbones who can fight tough battles. 20 12 years, strive to train trainee general manager 1 person, deputy general manager 1 person, more than 3 department managers and supervisors1person.

In the work of 20 12, the planning department and the design department should strengthen cooperation, communicate with redundant merchants and participate in practice and exchange. The design department will carry out orderly renovation of the men's gang on the second floor, the old dining area, the knitting area, the first floor Seoul seal, the B area and the A area patio, and upgrade and renovate 30 entrances and exits. For the renovation of merchant booths, it is more important to consider reducing costs. Therefore, a special purchasing team for waste materials will be set up to provide more intimate services for merchants and upgrade the decoration design and marketing promotion of shopping malls to a higher level. Make full use of CDE Center and Causeway Bay Performing Arts Plaza to attract merchants to participate in the marketing activities of shopping malls.

Continue to strengthen the safety work of shopping malls, and the 25th of each month is the fire drill day, and organize merchants to carry out fire safety knowledge training to cooperate with the inspection and specification requirements of local fire safety departments. Regarding the "road closure", actively coordinate the road closure in front of the station, and strive to achieve road closure in some sections during the year.

Establish an honest market and a win-win market, win word of mouth and reputation, improve visibility and reputation, continue to transform new fields, optimize products, cultivate brand merchants, and eliminate unprofitable merchants. This year, the employees of Zhengzhou Diyi Avenue in our team also put forward higher requirements: high emotional intelligence, efficient communication, love of work, initiative and optimism, retaining those talents who are better than themselves in some aspects, and constantly improving the overall quality of our team, so as to truly make businesses make money, make employees proud and satisfy consumers!

Let Zhengzhou Diyi Avenue become a must for all Zhengzhou people and all those who come to Zhengzhou.