Yuntai cashmere yarn brand

1. The origin of tailor-made cashmere sweater.

Since 1990s, with the improvement of people's living standards, soft, waxy and excellent thermal insulation cashmere products have gradually entered the homes of ordinary people. However, the high price of cashmere products has increasingly become a bottleneck hindering the continued popularization of cashmere sweaters. As a result, a brand-new marketing model has gradually emerged in the developed coastal areas: that is, cashmere sweaters are sold out of the traditional model of big shopping malls and big brands, high-quality cashmere yarns are selected, a simple roadside shop-front shop and back factory is rented, and several flat knitting machines are placed to tailor cashmere sweaters for one person or three or five people. Every customer can choose his favorite color, style and tailor-made clothes. This mode of operation has the following advantages:

1. Save a lot of circulation and store expenses (accounting for more than 50% of the total price of cashmere sweaters);

2. Abandon inventory completely. As we all know, cashmere sweater is a fashionable product. Once the sales season is over, the clothing in stock should be at least 60% off, or even more. Tailor-made, available, no clothing inventory;

3. It caters to the individual requirements of modern people for body shape, style and color.

4. The price is low. Due to the reduction of circulation links, especially the high cost of large shopping malls. Tailor-made cashmere sweaters are basically sold at 3-4 fold in big shopping malls.

It is precisely because of the above characteristics that tailor-made cashmere sweaters, a new creature, have mushroomed. At this time, Mr. Meng Zhaomou, the developer of Yuntai cashmere yarn, complied with this situation and developed large cashmere yarn, which not only improved the smoothness of cashmere sweater, but also increased its strength, making the cuffs, elbows and other easy-to-wear parts of cashmere sweater not easy to be damaged after wearing for two or three years, and also knitted beautiful computer patterns such as jacquard. Therefore, since the advent of Yuntai yarn at the end of last century, it has suddenly become popular in Jiangsu, Zhejiang and Shanghai markets. At the same time, tailor-made cashmere sweaters have also embarked on the road of rapid development (in the past, most tailor-made shops could only use the leftover yarn exported by large wool mills to weave clothes, which was not only incomplete in color, but also limited in supply and could not be continuously supplied. )

2. The origin of Yuntai cashmere yarn.

Yuntai yarn was developed by Meng Zhaomou, a native of Shaanxi Province, and was introduced in the late 1990s. Due to the fine fineness and short length of cashmere fiber, cashmere sweater has good warmth and soft feel, but it has the following two shortcomings:

1. Easy to pilling. Generally, cashmere sweaters will produce wool particles in the friction-prone parts as long as they are worn for a week, which not only affects the appearance, but also makes this part more likely to be damaged in advance; Therefore, there was a popular saying in the industry at that time: cashmere sweaters are always cashmere balls, and cashmere sweaters that are not cashmere balls are not cashmere sweaters. This sentence is often heard by salespeople in some big shopping malls, which shows that cashmere sweaters can't solve the problem of balls.

This kind of fabric is not strong enough. In the past, most cashmere yarns could only be made into ordinary cashmere sweaters, and complicated processes such as jacquard and applique could not be used. And under normal circumstances, cuffs, elbows and other parts that are easy to rub are easy to be damaged after two to three years.

Yuntai cashmere yarn adopts unique technology, high-quality raw materials and first-class spinning equipment, which successfully solves the above two difficulties. Therefore, once it was launched, it was underwritten by savvy Wenzhou businessmen all the year round. Later, it was Ye Kemin who produced "Hongye Yuntai" cashmere yarn (Ye Kemin and Chen Hongwu, also from Wenzhou, began to cooperate in the production of "Hongye Yuntai" cashmere yarn in 2005). So in the market before 2006, many people didn't know the origin of Yuntai cashmere yarn, except that a man named Lao Meng developed Yuntai cashmere yarn. There is a legendary story: many businessmen in the industry are willing to buy Lao Meng's mobile phone number with 10000 yuan in order to get Lao Meng's phone number. In the 2 1 century when the commodity economy was so developed, this kind of thing seemed like a joke, but it did happen.

3. The origin of Yuntai trademark.

Old Meng Xiang registered many names for the convenience of popularization after successfully developing the non-woven yarn, but failed to do so. Later, he thought that there were five peaks in Huashan, his hometown, and one of them was called Yuntai Mountain. Moreover, his great-grandfather and grandfather have many stories with this Yuntai Mountain: during the Anti-Japanese War, his great-grandfather was worried that the Japanese would attack Shaanxi. In order to avoid the war, he transported a large amount of grain to Yuntai Mountain, and he planned to go up the mountain to avoid disasters in the future. But later, when he failed to reach Shaanxi, Lao Meng's great-grandfather dedicated the grain picked up from the mountain to Yuntai Temple. Before liberation, Lao Meng's grandfather also initiated the establishment of Yuntai Middle School. So he thought of using Yuntai to register the trademark, but he didn't expect it to be successful immediately, so he had the current Yuntai cashmere yarn trademark, as well as a series of xx Yuntai cashmere yarns such as Hongye Yuntai, Hongye Yuntai, Lvye Yuntai, Shenzhen Yuntai and Shanghai Yuntai. Some of them were registered when Lao Meng's trademark awareness was not strong, and some of them were not registered at all.

According to the national trademark network, the following trademarks have been registered, but some enterprises are still illegally using them, which seriously infringes on the rights and interests of Yuntai trademark owners. (See Supplement for details)

4. "Lao Meng" is a person.

Lao Meng, whose full name is Meng Zhaomou, is from Huayin, Shaanxi. After the resumption of the college entrance examination, I was admitted to the Mathematics Department of Sichuan University at Grade 77. After graduation, I went to work in a military unit and entered Shaanxi University of Finance and Economics as a graduate student. My major is industrial economy. In the early 1990s, Lao Meng was supposed to report to the Shaanxi Provincial Economic and Trade Commission. However, because the army moved to other places and had a rest period of several months, he went to a state-owned enterprise in Shenzhen to help at the invitation of a friend. After reporting to the Economic and Trade Commission, there was a three-month business training period. With his familiarity with the training content, Lao Meng asked to take the exam and not participate in the training, but he was not allowed. Lao Meng, who worked and lived in Shenzhen for half a year at that time, resolutely resigned and developed on his own. In 2005, under the influence of his uncle (whose uncle is the director of Xi 'an Textile Research Institute), he founded Yuntai cashmere sweater factory to solve the pilling problem of cashmere sweaters. Finally, the difficulties were overcome at the end of last century, and the domestic tailor-made cashmere sweater industry was opened. It also led to more than 30 kinds of counterfeit or even counterfeit "xx Yuntai" products such as "Hongye Yuntai" and "Ziye Yuntai".

Verb (abbreviation of verb) "Yuntai" cashmere yarn characteristics.

"Yuntai" cashmere sweater is made of high-quality cashmere raw materials, and is woven with the world's most advanced Italian spinning equipment through a series of technological innovations such as unique technology, formula, special dyeing process and wool. "Yuntai" cashmere yarn has the following characteristics:

1. Soft waxy. It not only retains the excellent feel of cashmere raw materials, but also increases the waxy and slippery characteristics of fabrics, greatly improving the performance of cashmere, a "soft gold".

2. Not easy to pilling. At present, the anti-pilling grade of cashmere sweaters at home and abroad is basically 2-3 (few of them can reach the 3-level standard), so cashmere sweaters will pilling in the friction-prone parts after wearing for one to two weeks, and the more they cross. "Yuntai" cashmere yarn adopts high-quality raw materials and unique technological formula, so that the anti-pilling index of cashmere sweater is above 3-4 (according to national standards, anti-pilling is divided into the following grades: 2, 2-3, 3, 3-4, 4). The higher the grade, the better the pilling resistance).

3. Good strength. According to the national standard, the strength coefficient of cashmere yarn is above 170g/m, and such strength coefficient can only be woven into ordinary styles by ordinary flat knitting machines. You can't weave twisted patterns, jacquard patterns and idle patterns, let alone by computer, but the strength of Yuntai cashmere yarn has been greatly improved to more than 300 g/m. This cashmere yarn is not only suitable for any model, but also for any style. At the same time, it also doubles the life of cashmere sweaters. Ordinary cashmere sweaters can only be worn for two to three years, while cashmere sweaters woven from Yuntai cashmere yarn can be worn for at least five to six years.

6. The difference between Yuntai cashmere and Shenzhen Yuntai and Hongye Yuntai.

As the first distributor of Lao Meng, Ye Kemin has been distributing Lao Meng's yarn from 2000 to 2005. In 2005, together with Chen Hongwu, Ye Keming began to produce cashmere yarn and registered the trademark "Hongye Yuntai". It can be said that "Hongye Yuntai" is the first imitator of cashmere yarn. Subsequently, a series of "Hongye Yuntai" (registered by Qinghe New Age Cashmere Products Co., Ltd.) and "Ye Lan Yuntai" (registered by Li Zhixiong) increased rapidly. According to incomplete statistics, there are 64 cashmere yarn names related to the name "Yuntai", some of which are registered by the State Trademark Office and some are unregistered. Because Lao Meng started his business in Shenzhen, ordinary consumers called Lao Meng's yarn "Shenzhen Yuntai" at that time. However, Chen Ye, a Wenzhou native, registered the trademark of "Shenzhen Yuntai" in 2008, which has nothing to do with Lao Meng's "Yuntai". In fact, Lao Meng's trademark has always been "Yuntai".