What should I do first to open a pet shop?

Our goal is to harvest happiness while harvesting wealth. After defining the goal, we should proceed from reality and choose according to the funds. Choose what?

Of course, it is the address, area and scale of the store.

As far as site selection is concerned, the ideal pet store should be located near the middle and high-end consumption area, and there should be high-level consumer groups around the store. Keeping a pet itself is a kind of high consumption, and the owner can only spend for the pet under the condition of ensuring a stable income; Secondly, there should be enough pet people around the store, most of whom are group consumers. What is group consumption? That is to say, many owners will choose a storefront recommended by team members (the possibility of denigrating the storefront is not ruled out), so the key to establishing a pet store customer base is to maintain the old customer base and guide the customer base to consume. When the consciousness of guiding consumption is established, the owner will have a strong desire to consume, which is called "psychology and consumer psychology" When a complete customer base is formed, there is no need to worry about making money.

Don't forget that we want to be happy and make money. Let's talk about our ideas next.

Opening your own pet shop is starting your own business. It's hard to start a business, just stick to it. Stick to what? For all excellent brands, entrepreneurs insist on doing well consistently, which requires an idea and persistent feelings for pets.

If you have goals, funds and ideas, but don't know how to operate them, you still can't succeed, because you still need the last step-execution.

The first is the purchase and sale of pet products. Marketing refers to the selection and collocation of high, medium and low-grade products. We must make a comprehensive survey of the people's spending power in the area where the store is located, and then decide to buy products. This plays an important role in quickly establishing a customer base. The rest is to manage with heart, grasp the key elements such as the above ideas, and I believe you will definitely appreciate the happiness of opening a pet shop.

Common sense of pet items

Aside from numerous marketing and psychological theories, pet shop owners need to know the following basic knowledge in order to make money and be happy.

In fact, pet shop owners are what we call MBA practice at present.

Accounting practice: it is the simplest running account, or the monthly expenses of the store: facade rent or self-purchased expenses, coal, water and electricity utilities, personnel salaries, consumables operating expenses, advertising liaison expenses, procurement expenses, etc. As we all know, the monthly sales flow MINUS the amount spent is the profit of the store. Sales flow has different calculation standards for different store attributes.

Pet hospital: treatment fee, operation fee, examination fee, registration fee, drug prescription fee and other income. These incomes depend on the technical level of pet doctors, nurses and caregivers, as well as their attitudes towards work and pets.

Pet grooming: pet bathing (charged by species and weight), pet grooming (charged by species difficulty), dyeing, advanced spa bathing and special grooming. For beauticians, it is very important for beauty assistants to communicate with customers in advance. If beauticians can't fully understand the requirements of the owners, they won't establish a stable customer base in a short time. Secondly, the technical level of beauticians is also a very important factor to attract customers. If you want to own a successful pet grooming shop and choose a beautician, the inspection criteria can be in accordance with the "334" law mentioned above, and there will be unexpected gains!

Pet Foster Care: This project includes short-term foster care, long-term foster care and training foster care. Foster care should have a certain number of special cages and an environment that meets the standards of foster care. For example, foster cages should be ventilated, have sufficient lighting conditions, have good sanitation and disinfection ability, remove pet feces in time, have certain medical knowledge, prevent ectoparasites, and have special personnel to walk, clean and maintain every day to ensure adequate food and clean drinking water.

Live animals include dogs, cats and other pets. Most of these fresh animals have lovely appearances, but if they are not raised properly, these "gifts given by God to mankind" will naturally be vilified. Therefore, only through the correct feeding and training methods can they be healthy and beautiful and show their meekness and obedience. All these require us to have more professional knowledge of zoology.

Every animal has its own life habits, and it must follow their life rules when raising. Blindly buying animals that can't be raised will not only make a profit, but will also cause a business burden, such as hamsters. There are many kinds of hamsters, some are docile and approachable, some are nervous and aggressive, and the most important thing is that hamsters have super reproductive ability. If the environment is good and proper care is taken, the survival rate is as high as 100%. If it is not properly raised, its mortality rate will be around 90%. Some aggressive hamsters are not suitable for sale and must be kept separately. In a word, a qualified shopkeeper must master the professional knowledge of these animals, whether they are puppies, kittens or other exotic pets.

Pet food: including dog food, cat food, fish food, turtle food, reptile food and other different categories. Generally speaking, common dog food and cat food are packaged in finished products. Macroscopically, it is divided into imported grain and domestic grain. At the same time, in order to facilitate customers' choice, it will be divided according to varieties, target groups and special prescriptions. Other products are relatively simple, just consider the brand quality and price/performance ratio.

Pet supplies: this column covers pet toys, traction, nest furniture, clothing, washing and care, beauty tools, etc. There is no need to pursue high prices, because the concept of "the better things are more expensive" seems to be out of date. If you consider opening a shop, you must build your business on a brand with a long development time and great influence at home and abroad, and also ask the clerk to know the products he sells. For beauty shop assistants, skilled operation skills and sense of responsibility are required.

Pet snacks: mainly divided into chewing gum, biscuits, canned food, etc. In order to ensure the quality, it is suggested that the shopkeeper give priority to the manufacturers of big brands.