What are the job prospects for new media operations?

1. The future of new media operations

What are the situations where you feel that doing new media operations is a dead end, a trap, difficult to do, has no way out and no future, and you regret it?

I spend a lot of time dawdling and don’t know how to add value to myself at work. The traffic operation cannot increase, the user retention rate is low, and there is no sense of presence in the enterprise. In this case, it is indeed hopeless to operate new media.

However, as long as you look at the entire industry, you will know that the new media industry is definitely one of the best-developing industries at the moment.

Compared with traditional media, new media has various forms of communication, such as pictures and texts, short videos, long videos, live broadcasts, etc. Through these main forms, the platform can spread advertisements to the mobile phones of all netizens. .

Although the threshold for new media operations seems to be low, to truly make money, you must have professional skills and flexible thinking.

2. Prospects for New Media Operations

Prospects for New Media Operations

The prospects for new media operations are very broad. With the development of the Internet, new media plays an increasingly important role in people's daily lives.

For companies, operating through new media can effectively promote the company's image, products or services, help the company expand its influence and promote business development. Therefore, the future prospects are very bright for those who want to develop in the new media field.

3. New media employment direction

After graduation, new media majors can work in Internet companies, advertising companies, TV stations, newspapers, audio-visual electronic publishing houses, magazines, news units, education Promotion companies, teaching software development companies, schools (online schools), distance education institutions, scientific research units, information management and publicity departments of enterprises and institutions at all levels, consulting and planning companies, display and exhibition companies, cultural communication companies, and marketing departments of various enterprises.

Industry: After graduation, I mainly work in the Internet, new energy, advertising and other industries, roughly as follows: Internet/e-commerce, new energy, advertising, education/training/schools, public relations/marketing/conventions and exhibitions .

Position: After graduation, I will mainly engage in new media operations, copywriting planning, new media editing, etc., roughly as follows: new media operations, new media operations specialist, copywriting planning, new media editing, and online promotion specialist.

4. What is new media operation

The future of new media operation

New media operation is through modern mobile Internet means, through the use of Douyin and Kuaishou , WeChat, Weibo, Tieba and other emerging media platform tools for product publicity, promotion, and product marketing. By planning high-quality, highly disseminable content and online activities related to the brand, we can push messages to customers extensively or accurately to increase participation and visibility, thereby making full use of the fan economy to achieve corresponding marketing purposes.

5. What is the average salary for new media operators?

The salaries for new media operators in different cities are naturally different. New media operators in first-tier cities like Beijing, Shanghai and Guangzhou will have higher salaries. The starting salary is basically around 8,000 yuan. Of course, if you have excellent work experience and marketing experience, the employment salary will be higher. In second- and third-tier cities, the salary of new media operations generally ranges from 3,000 yuan to 6,000 yuan. You can make comparisons based on this range.

New media operations has been a popular job position in the past two years. There are also a lot of recruitment information about this position, so we can still see the development prospects of this position.