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The God of Promotion-Yuan

Wealth archives

With a height of less than 1.5m, it has been ranked first in the country for 16 years in a row, setting an unbroken world sales record for 20 years. He is the best insurance salesman in Japanese history, and his smile is also rated as "value 100"

Million dollar smile ",known as the" god of sales ".

Type of enterprise

Sales.

Growth record

Maybe there are still many people who don't know who Yuan is, but he is a well-known figure in Japanese life insurance. There are nearly one million life insurance employees in Japan. Many people don't know the names of the general managers of 20 life insurance companies in Japan, but no one knows Yuan. His life is full of legend, from an incorrigible small Pacific insurance to a "selling god" of Japanese insurance industry for 15 years. When he was poorest, he didn't even have the money to take the bus, but in the end, he finally achieved his career with his perseverance.

A little man who has suffered a lot.

1904, Yuan was born in Nagano Prefecture, Japan. His family is well-off, and his father is highly respected and enthusiastic about official duties. Therefore, he held several important positions in the village, helping villagers solve problems and was deeply respected.

Yuan is the oldest in the family. He is short and fat and is loved by his parents. Perhaps because he was spoiled, Yuan was very naughty since he was a child. He doesn't like reading, likes to be naughty, play tricks on others, and even often fights with children in the village. Even the teacher taught him, and he stabbed the teacher with a knife. His parents are really helpless to him.

At the age of 23, Yuan left his hometown and went to Tokyo to make a name for himself. My first job was in sales, but I met a liar and ran away with the deposit and membership fee. To this end, Yuan was in trouble.

March 27th was an extraordinary day for Yuan, who had accomplished nothing. 27-year-old Yuan walked into the recruitment site of Meiji Insurance Company with his resume. A senior expert who has just returned from studying sales promotion in America is an examiner. He glanced at the "guy" in front of him who was only 145 cm tall and weighed 50 kg, and slammed out: "You are not qualified."

Yuan was startled. After a long time, he woke up and stammered, "What ... what do you think?"

The examiner said contemptuously, "to tell you the truth, it is difficult to sell insurance." You are not fit to do this at all. "

Yuan was angered. He looked up and said, "What standards do you need to meet before you can enter your company?"

"per person per month 10000 yuan."

"Can everyone finish this number?"

"Of course."

Yuan Yi's indomitable spirit came up. He angrily said, "In this case, I can also achieve 10000 yuan."

The examiner gave Yuan a contemptuous stare and laughed.

Yuan "dared" to promise to sell 10000 yuan a month, but he didn't get the favor of the examiner and reluctantly became a "trainee salesman". Without a desk and salary, he is often regarded as a "page boy" by old salesmen. In the first seven months of sales, he didn't even get a penny of insurance, and of course he didn't get a penny of salary. In order to save money, he had to go to work by tram, eat at noon and sleep on a park bench at night.

However, all this did not make Yuan flinch. He took the humiliation of the day of job hunting as a whip, constantly "flogging" himself, running around all day and working hard. In order not to relax himself at all, he often shouts to himself in the mirror: "This world is unique, with superhuman perseverance and strong fighting spirit. All the ups and downs are temporary. I must succeed. I will succeed. " He knows that at this time he is not just selling insurance, he is selling himself. He wants to prove to the world: "I am a salesman."

He is still full of energy, getting up at 5 o'clock every morning and walking to work from home. He greeted passers-by with a smile all the way. A gentleman often saw him happy and infected, so he invited him to have breakfast. Although he was starving, he politely refused. When he learned that he was a salesman of an insurance company, the gentleman said, "Since you are not honored to have dinner with me, I will vote for you!" " "He finally signed the first insurance policy in his life. What surprised him even more was that this gentleman was the owner of a big hotel and helped him introduce many businesses.

From this day on, Yuan's work performance began to soar. By the end of the year, he achieved 654.38+68 million yen in nine months, far exceeding the promise at that time. Colleagues in the company immediately looked at him with new eyes. At this moment, Yuan's success made him burst into tears. He said to himself, "Yuan, you did a good job, you poor boy who didn't eat lunch, didn't take the bus and lived in the park. You did a good job!"

Grow in progress

1936, Yuan's sales performance ranked first in the company, but he still worked enthusiastically, so he was not satisfied. He conceived a bold and unconventional sales plan, and asked the chairman of the insurance company for a "letter of recommendation" to introduce the senior staff of large Japanese enterprises, so as to promote insurance business on a large scale and at a high level. Because Mr. Tian is not only the chairman of Meiji Insurance Company, but also the president of Mitsubishi Bank and the chairman of Mitsubishi Corporation, and he is the veritable highest person in charge of the entire Mitsubishi consortium. Through him, Yuan's insurance business can penetrate not only all organizations of Mitsubishi, but also all the most representative large enterprises related to Mitsubishi.

However, Yuan doesn't know that insurance companies have long been strictly observed: all senior personnel who come to work in Meiji from Mitsubishi will never introduce insurance customers, including Chairman Tanida.

Yuan was fidgety about this breakthrough idea. He gritted his teeth and vowed to realize his marketing plan. He confidently pushed open the door of Mr. Abe, the company's managing director in charge of sales promotion, and asked him to ask for a "recommendation letter" from Chairman Tian Tian. After hearing Yuan's plan, Abe wait for a while stared at Yuan without speaking. After a long time, Abe slowly spoke out the company's agreement and rejected Yuan's request. Yuan refused to give in and asked, "Managing Director, can you go to the chairman yourself and make a request face to face?" Abe's eyes widened. After a long silence, he said five words: "Let's try." With that, he sent Yuan out with an indescribable smile.

After waiting for a few days, I finally received an appointment notice. Yuan Xing rushed to the headquarters of Mitsubishi Consortium, and layers of checkpoints and long waiting consumed most of Yuan's excitement. He fell tired on the sofa and fell asleep. I don't know how long it took, but Yuan poked him on the shoulder a few times. He woke up in shock and faced the chairman in panic. Tanita shouted, "What can I do for you?" Yuan, who was unconscious, was immediately scared and almost speechless. He thought for a while, and then stammered about his promotion plan. He just said, "I want you to introduce me …" He was interrupted by Tian: "What? Do you think I will introduce insurance? "

Before Yuan came, he thought that the request was rejected and prepared a set of rebuttals, but he never expected that Tian Tian would contemptuously describe the insurance business as "this thing." He was angered and shouted, "You bastard." Then he took a step forward, and Tian Tian hurriedly took a step back. "You just said insurance, right? Didn't the company always educate us to say' insurance is right'? Are you still the chairman of the company? I will go back to the company and spread what you said to all my colleagues. " Yuan said and turned to leave.

An unknown shop assistant dared to contradict and berate the high-ranking chairman, which made Gu Tian very angry, but he had to seriously consider the subtext of "wait and see" in the shop assistant's words.

When Yuan walked out of Mitsubishi Building, his heart was not calm. His plan was rejected and he felt angry and disappointed. When he returned to the insurance company helplessly, he told Abe what had happened. He was about to resign when the phone rang. It was Tanita. He told Abe that Yuan had just added harsh words to himself. He was angry, but after Yuan left, he thought twice. Tian Tian went on to say: "The previous agreement of the insurance company is indeed biased. Yuan's plan is correct. We are also senior employees of insurance companies, so we should contribute to the company and help expand our business. Let's get insurance. "

Put the phone down, Tian Tian immediately convened an interim board meeting. At the meeting, it was decided that all Mitsubishi related enterprises must invest all their pensions in Meiji Company as insurance money. The refutation of Yuan not only won the respect of the Chairman, but also won the Chairman's full support in the future. He gradually realized his grand plan: set a record of the first sales volume in Japan in three years, and continued to be the national sales champion in 15 years after the age of 43, and the sales volume in 17 years was one million dollars.

1962 was specially awarded the "Fourth-class Little Sunrise Medal" by the Japanese government. It is rare to win this honor in Japan. Even Japanese Prime Minister Fukuda Takeo at that time was envious. He sighed in public: "As the Prime Minister, I only won the Fifth Medal of the Rising Sun." 1964 American international association, the world authority, awarded the highest honor to global salesmen, such as the academy award, in recognition of their achievements in the sales promotion industry. He is a lifelong director of Meiji Insurance and the highest consultant in the industry. It's really a success!

"god of sales promotion"

Although Yuan Yi is famous, he doesn't want to stop and go on working. His wife complained, "With our present savings, we can enjoy it for life and have no worries about food and clothing. Why do we have to work so hard every day? "

Yuan disapprovingly replied: "This is not a question of whether there is food to eat, but because there is a fire burning in my heart, and this indomitable fire works in my body."

Yuan used his life's practice to write the skills that a great salesperson and an excellent salesperson should possess. He wants to tell these skills to every ordinary person and everyone who is about to succeed. To this end, he delivered speeches all over the world to spread his thoughts.

He held "Yuan Criticism Meeting" regularly for six consecutive years to listen to everyone's opinions and review and improve himself.

He insisted on going to famous temples in Japan every week to listen to the meditation of Yoshida Katsumi and Master Ito Daohai to improve his self-cultivation.

He has detailed and clear questionnaires for each customer and established classified files.

He divided 38 kinds of laughter and practiced hard in front of the mirror. He once used 30 kinds of smiles when dealing with an extremely stubborn guest. His smile is known as "a million dollar smile".

He has strong perseverance and belief. In order to win a big customer, he made persistent efforts to succeed after 70 failed home visits in three years and eight months.

In the history of Yuan's struggle, the three good principles, that is, social kindness, Buddha kindness and customer kindness, are most admired by life insurance salesmen.

Yuan is a salesman of Mingzhi Insurance Company. Today, he can become an insurance giant and be honored as the "God of Marketing". He is not arrogant, but he is humble and eager to thank the company for training him. Without the company, there would be no him today. Yuan respects the company very much and dares not go in the direction of the company at night. This is "social kindness".

Yuan Yisheng's growth process, in addition to his efforts, there are outstanding contributions from Chairman Tian Tian and Director Abe. However, in his heart, he is most grateful to the first teachers, Master Yoshida Katsumi and Master Ito Daohai. Without their words and guidance, maybe Yuan is just a pawn in the promotion! This is "Wen".

Speaking of "Keen", we thank the customers who participated. Only by being grateful to every customer can we provide meticulous service to customers. According to Yuan, except for 10% of his income for his own use, the rest was given back to the company and customers.

It is under the guidance of these three principles that Yuan has made so many achievements. Promotion is a lonely road, and it is far more supercilious and cold-shouldered than other industries. However, the unique Yuan walked through this thorny road with his sweat, diligence, resilience and patience, creating a miracle of the world and becoming the "god of sales promotion" admired by everyone. This spirit is worth learning and admiring by all future generations!

Secret of success

Have 30 kinds of smiles worth thousands of dollars.

Adhere to the creed that guests are benefactors.