Introduction to Jin Hui Navigation Li Qiyong

Li Qiyong, born in1960s, is from Fujian. He is currently the chairman of Jinhui Navigation and the vice president of Shanghai Zhengyang Investment Group Co., Ltd. (Zhengyang Group).

In 2006, he came to Shanghai and joined Zhengyang Group as the assistant to the president, in charge of the marketing work of the Group. Subsequently, he participated in the preparation of Jinhui navigation and served as deputy general manager; In 2007, he was transferred to Shanghai Yuan Yixin Guarantee Co., Ltd. (metsh.com.cn) as the chairman; In 2008, he returned to Jin Hui Navigation as the general manager; 20 10 served as chairman of Jinhui navigation and vice president of zhengyang group.

Li Qiyong has had an indissoluble bond with general aviation since he participated in the preparation of Jinhui Navigation in 2006. It took him less than five years to become the helm of the largest private general aviation company in China from a layman of general aviation. That is, in these five years, he turned Jin Hui Navigation, an "entertainment" company with only two light helicopters and 27 employees at first, into a company with more than 100 employees and 19 helicopters, with helicopter private license/commercial license/teacher license (CCAR-9 1) training qualification and medium-sized helicopter maintenance qualification.

Pragmatic: Survival is the last word.

When Li Qiyong just took over Jin Hui Airlines, the company was still an operation and management system established purely to ensure private entertainment flights. To turn it into a formal enterprise participating in market competition, three major problems need to be solved: first, how to survive with a model but no market; Second, the lack of a fixed operating base, how to ensure the fundamental operation; Third, where is the development direction of the company and how to solve the problem of strategic positioning.

There is a full discussion within the company about what business the enterprise depends on to survive. There are many opinions and directions, and how to make a decision is a difficult problem. After careful consideration, Li Qiyong decided to take aerial photography as the key business of the initial development of the enterprise. Although Li Qiyong also understands that the company needs to develop a number of stable businesses in order to survive, it is best to attach to a mature industry, and the aerial photography market is extremely unstable, but pragmatic, he knows that the company's operational capacity at that time could only be aerial photography.

Either don't do it or do it to the extreme. This is Li Qiyong's consistent style of doing things. In 2007, the company obtained nearly 200 hours of aerial photography from Zhejiang Satellite TV, and then successively carried out several large-scale aerial photography projects for CCTV, Zhejiang Satellite TV, Jiangsu Satellite TV, Wuhu TV and Lishui TV. At present, Jinhui Navigation has become one of the most professional helicopter high-end aerial photography service providers in China, and has become the exclusive supplier of many provincial TV stations and even national TV stations in East China, Central China and North China.

Vision: flight training first

Aerial photography can only solve the problem of temporary food and clothing, but not the problem of long-term development. In Li Qiyong's view, China's navigation is bound to go through a process from elite to mass, which is the law of the development of international navigation and the only way for China's navigation. Whoever can speed up this process is the hero of China's navigation: "The mission of Jin Hui's navigation is to make its own contribution to the popularization and promotion of China's navigation."

Under the guidance of this idea, flight training entered Li Qiyong's field of vision as the first project. Because the helicopter market has just started, the domestic laws, policies and supporting systems are still not perfect, and the flight training operation is complicated and arduous, few individuals and institutions in China dare to try helicopter flight training (before Jin Hui's navigation, there were only a few helicopter flight training institutions in China, such as Civil Aviation Institute, Anyang, Suilian and Longfei). However, at the insistence of Li Qiyong, the project of flight training was quietly launched in a voice of doubt. From the end of 2008, the project was approved by our bureau on May 3, 2065438. After a year and a half of hard work, Jinhui Tonghang obtained the qualification of helicopter private photo training, becoming the first and only helicopter training institution in East China, and then obtained the qualification of helicopter flight instructor training, which was held in May 1 1, 65438.

From the experience of the United States, after deregulation in the 1970s, private flights in the United States became the largest market for general aviation, with an annual flight volume of over 6.5438+million hours, 35 times that of China's entire navigation industry, and the number of private jets (including helicopters) reached 6.5438+0.3 million, more than 90 times that of China. Flight training driven by private flights has quickly become the second largest general aviation consumption market in the United States, with an annual flight volume of more than 4 million hours, which is 13 times that of the entire navigation industry in China. With the increasing voice of domestic airspace opening, if the airspace is opened in 20 15, the sales of private aircraft (helicopters) will increase in the first round, followed by flight training, and then the rise of supporting services such as maintenance, custody and FBO. China is the fastest growing country in luxury consumption in the world. There is no doubt about the consumption power of private jets (helicopters). Driver's license training for fixed-wing aircraft is highly competitive, and only helicopter training is rarely involved. "This is a blue ocean (helicopter training), a sea area that everyone dare not touch. We are not necessarily better than others, but if we want to reach the other shore first, we must swim first. " Li Qiyong's determination comes from his grasp of the future trend. Now he insists on walking to work every day, not only for environmental protection, but also to make himself a pilot and find the feeling of flying in advance.

Management: bold, cautious and far-sighted.

safe

Li Qiyong's cross-industry professional experience has given him a special understanding of flight safety. In his view, flight safety is indeed the lifeline of navigation enterprises, but if safety kills the survival opportunity of the market, then such safety becomes meaningless. When the industry generally attaches importance to safety itself, Li Qiyong pays more attention to safety management. He wants to pursue the balance between security and development, which he thinks is the key. But it seems contradictory to observe his management of safety. On the one hand, he is strict about safety, which makes people feel that he is very conservative; And his exploration and attempts at many flight modes make people feel that he is radical.

On the one hand, he is good at using the relevant concepts and practices of modern enterprise system to manage safety. Through the establishment of safety accountability system for managers, safety technology management department, pilot special safety accountability system and SMS safety management system, and the management mechanism of the operation control center, multiple management checks and balances and restricts each other, thus realizing safety standardization and standardization. Consolidating the system is to seize the "bull's nose" of security, so what about the "bull's tail"? In Li Qiyong's view, safety training and safety training are the "bull's tail" of safety management, while at the level of flight training, internal safety training and daily safety flight training are even regarded as the core of flight training, which drives personnel's technical upgrading and other safety management inputs through internal safety training. It is such a record that Jinhui Navigation has always maintained safe operation and zero accidents in the past five years.

On the other hand, there are no ways and projects that cannot be engaged in civil aviation laws and policies. As long as necessary, Li Qiyong boldly tries and explores. In the eyes of traditional aviation people, he has a character of Shenzhen city in the early days of reform and opening up. He is good at completing his exploration in two ways: risk control and communication. Whether a risky new project should be done or not depends not on feelings, but on scientific argumentation. Li Qiyong always seeks the dual possibility of technology and management mechanism, instead of letting pilots and maintenance personnel say no more. You don't need to know everything about technology, but you need to know how to communicate. Li Qiyong attaches great importance to communication with the crew and the bureau. In Li Qiyong's view, the competent units of navigation are managers and supervisors, but they can also be mentors or even free consultants. Unlike many people who are afraid of the examination and approval of the competent authorities, Li Qiyong always invites the leaders and inspectors of the competent authorities to come to the company for inspection, and welcomes them to put forward rectification suggestions. At first, there may be so many problems that you feel sorry for yourself, but after many times, the problems are eliminated in the bud and disappear. From the management point of view, it is more cost-effective than hiring a consulting company, because it not only solves the top-down communication problem, but also gets the most professional management guidance, and it is free. Although Li Qiyong often leads some "difficult problems" to the competent authorities, most of them are new projects that he hopes to try. They are still willing to exchange this "troublesome" "Li Dadan" with him, because for them, these brand-new projects can also help them fill the gaps in laws, policies and supervision.

basis

With a deep understanding of navigation operation, Li Qiyong led the company to abandon the old idea of self-built operation base, and quickly acquired Taizhou base and Qiandao Lake base through leasing, semi-leasing or agreement cooperation, so that all helicopters were transferred from Shanghai before the closing of the Expo, which not only provided the company with the "foundation" and "place to use" for operation, but also laid the foundation for the bumper harvest of 20 10.

talent

Li Qiyong attaches great importance to the cultivation of talents and boldly uses young cadres with both ability and political integrity as the backbone of the company. In just two years, he changed the talent structure of the company. His eclectic approach of demoting talents and appointing people on their merits attracted a large number of young talents from inside and outside the industry to join Jin Hui Airlines, which enabled the company to withstand the test of the rapid expansion of its fleet size (from two to 19) in 2009. It is a matter of course for a shipping company to receive helicopters, but the difficulty of receiving 17 helicopters at once can be compared with that of Shu Dao. "It can be said that Jinhui Navigation has completed the workload of others for more than ten years in two years. Technology is of course a problem, but talent is more difficult. " An insider said. A common phenomenon in the navigation industry is that the talent structure is hourglass-shaped, that is, the elderly and young employees are mostly, while the middle-aged people are almost absent, forming a talent gap. This is also the problem that Li Qiyong had to face. Recruitment can't solve all problems, and training talents can be part-time. He has a very interesting classification of talents: scum, personnel, manpower, talents and people. "The staff is enthusiastic, but the technical ability is not good, and patient guidance is needed; Manpower means that he can finish one thing on time with good quality and quantity, without worrying about it, but his enthusiasm is not enough, so he needs to be guided and stimulated. Talents have both ability and enthusiasm. Such people should give him enough platforms to play, give him opportunities and even create opportunities; Character is that if you don't give him a platform, he can help you build a platform. We have to rely on him for this kind of person, and the scum must be removed immediately. " Li Qiyong thinks so and does the same. During the two years from 2009 to 20 10, many employees and managers of Jinhui Navigation have rocketed up. As long as they meet his standards for talents, no matter who they are, they can have a chance to play. He innovated, integrated and comprehensive talents in a targeted manner, and through continuous running-in and optimization, he created a brand-new high-end, stable, United, professional and excellent team that conforms to social development.

New concept of navigation: doing business with competitors

Li Qiyong is good at thinking about the operation and management of navigation with strategic thinking outside the industry. He put forward a new concept of helicopter operation service provider, which transformed Jinhui Navigation from a traditional navigation enterprise (B2C) with flight service as its core to a comprehensive helicopter operation provider (B2B+B2C), and completed the transformation from a competitor to a service provider. Through the effective integration of the company's internal and external resources, the company has turned the former competitors in the flight service market into customers with the supporting services centered on helicopter agent purchase consultation, helicopter custody, heliport construction consultation and flight training. Doing business with competitors makes Li Qiyong very proud.

Professional helicopter operation service provider is a new concept. According to Li Qiyong's explanation, "it is the navigation company of the navigation company and the helicopter housekeeper. This helicopter housekeeper must provide supporting services that need to be used in the whole process from the purchase and use of helicopters to the final scrapping. " Li Qiyong's ambition is to establish a * * * enjoyment mechanism through the integration of helicopter industry chain resources, and build a supporting service system for helicopter operation in China on the basis of this mechanism. "In this way, the helicopter can really fly after it is opened at low altitude."

According to Li Qiyong's point of view, the highest ideal of helicopter operation service providers is to realize the "universal application of helicopters in China", including a series of operational supporting services such as helicopter purchase consultation, flight training, crew deployment, custody maintenance, airport and landing point construction, agency operation, financial insurance and so on. Of course, this supporting service system is not in place in one step, and it needs step-by-step preparation, persistence and investment. This thing is too difficult for many people to do. But in Li Qiyong's view, after all, someone needs to do it, and he is willing to try.

classic quotations

1. Of course, there is a shortage of talents for sailing in China. First of all, it lacks technical talents, but it also lacks management talents that can make navigation enterprises make money.

2. As a navigator, we should have plans, goals and courage, and blaze a trail for the development of navigation with a better model and newer ideas. As for private flying, I hope more people will join in this cause, and perhaps the pattern of sailing in the future will also change. Instead of being influenced by history, it is better to try to create history, which may be more beneficial to navigation.

As far as the current situation of China's navigation is concerned, it is undoubtedly the most difficult undertaking to develop private flights. It is not our choice to take an evasive, complaining and wait-and-see attitude towards many problems we face. We don't mind being the first people to eat crabs. Just like the opening of a new air route, someone has to be a paving stone and an adventurer. This is the responsibility and mission entrusted to us by history.

4. One of the important criteria to measure the degree and achievement of low-altitude opening is whether China's private flight industry can develop smoothly or even prosper.

5. Personally, low-altitude opening is the general trend and inevitable in history, but it will not be fully opened at once, let alone unconditionally, but step by step, so that some areas can fly first, then fly first and finally fly together.

6. Due to the beautiful expectation of low-altitude opening and the collective hype of various social forces, now "airspace control" has become the epitome of all navigation problems in China. As long as any difficulties and obstacles in China's navigation are mentioned, they all come down to "airspace control", which makes people mistakenly think that once the low altitude is opened, all navigation problems can be solved.

7. Low-altitude opening cannot solve all the problems of navigation in China. This is a double-edged sword, with both attractive opportunities and severe challenges.

8. If the voyage before the opening of the airspace is a "dancer in chains", then because you have special abilities, you can get on the stage and dance best; But one day everyone's shackles will be lifted and a large number of new people will join the dance. Do you dare to say that you can still dance best at that time? We can't wait for the airspace to open.

9. Flying world is mainly built around two cultures, one is leisure culture and the other is sports culture. Then, how can the flying culture be combined with China culture, and what should the flying culture in China be like? This requires us to study and dig. Therefore, opening the market also means that we should undertake the mission of cultivating, educating, popularizing and enriching China's flying culture.

10. If the appearance of a shipping company only adds a new competitor to the weak China Airlines, then the existence of this company is of little significance. Navigation enterprises should do more.

1 1. Of course, industry authorities are regulators, but we can regard them as mentors or even free consultants.

12. As a new generation of enterprise managers, they should have three hearts, namely "responsibility", "ambition" and "parental heart"

13. To paraphrase a famous saying: Ask not what the company can do for you, ask what you can do for the company first.

14, don't care too much about the position, you can rise faster and higher; Even more contemptuous of salary, you are definitely not only worth the current price.