Talk about how e-commerce employs people and how to distinguish fake operations from real scammers

Artist: This is a type of job that can be tested, because her work seems to be quantifiable. Generally, I will prepare a test question in advance, which may be a product description or a store poster, and do it before the interview. Complete the test questions. Some people are unwilling to do it, so they will be eliminated directly. Such people are generally difficult to cooperate with. I have recruited three useful artists through this method. The recruitment process is

1. Look at the cases (the applicant’s previous works)

2. Find out if the case is OK Test questions (some people’s cases don’t catch your eye, so don’t waste their time and energy on your questions)

3. Satisfactory test interview

Customer service: I’ll do this Not much to say, this is the most common type of job that shopkeepers recruit. There are many tutorials on Baidu, such as typing speed, mentality, patience...

Promotion and operation: This type of work is prone to scammers, and many such things happen around me. In 2013, my friend hired a through driver with a monthly salary of 8k. , what about developing words, quality scores, and spirals? I talked about everything during the interview, and I left after working for three months. The stupid boss above me hired an operator from Guangzhou with a monthly salary of 2.60,000 yuan and worked for four months. I was really envious and jealous. The boss recruits operations because he doesn’t know much about operations, so how can he not be fooled?

So how to identify such talents? I have summarized a method, which is "listen".

1. Listen to whether he is talking about "methods" or "successful cases".

If you are talking about methods and skills, and he answers when you ask in-depth questions, then most of these people are reliable, and you can give him some time to test his methods.

If he talks about successful cases (20,000 units sold in xx month, etc.), it means that he is exaggerating and mobilizing an emotion, an emotion that makes you yearn for and excited, and confuses your judgment. If you ask him deeply how he did it, he will pretend to be mysterious to whet your appetite and make you curious. In the end, you will think that you have grasped a life-saving straw, but you don't know that you are already meat on his chopping board. In fact, such a person has no real skills. His ability is a sales ability. He used a sales technique to trick you. Think about what scammers who sell fake medicines say. There are also those who sell hair growth products and beauty products. Their marketing techniques are all about exaggerating emotions, first making you extremely pessimistic and fearful, and then giving you hope as a savior. .

What is disappointing is that most people actually hope to be deceived.

Once I was discussing cooperation with a shareholder of Taobao University’s Dongguan branch. After listening, the shareholder thought for a minute and said, "I don't think what you said made me feel bright." This is the rhythm of wanting to be deceived.

I responded on the spot: You have a lot of talents in Taobao University, and you also have a self-operated store. Can you tell me a dazzling way to win once and for all?

Originally, I wanted to avoid telling secrets in front of others and talk honestly. I really didn’t expect that people inside Taobao University would also abandon Taoism and talk about skills. This can’t help but make me deeply lament human nature.

When it comes to principles, the audience is actually not very interested. People are more eager to hear something, wow! Fast and intense success stories, some specific behaviors that can be copied immediately; they don’t care much about the meticulous cultivation of the underlying logic.

2. Listen to him listing gorgeous numbers and looking at some diagrams that look like stitches.

On Double 11, the transaction volume was 57.1 billion. Juhuasuan sold 20,000 pieces at a time. It was sold on tofu cubes in 3 days, and 50 cents was on the homepage...

Numbers have the power to override personal subjective opinions. The authority of the person will instantly short-circuit the part of the brain responsible for reviewing. Numbers can make the "untrustworthy" instantly "trustworthy", so naturally some people are keen to digitize everything and call the "immeasurable" in life "measurable". Decorating a lie with numbers is like dressing an actor in a lab coat. At first glance, it seems quite "scientific", but in fact it doesn't explain anything.

Let’s talk about employing people——

Everyone knows that employees should be employed for their own benefit, but I don’t understand those management theories and classic MBA cases. I will share my experience 1234 with everyone.

1. What are the core and fundamental interests of employees? (Think about it for a minute before looking at the answer)

Answer: Pay wages on time, without delay or arrears.

2. What issues are employees most concerned about? (Think about it for a minute before looking at the answer)

Answer: I can’t stand it if I don’t give you a salary increase, just don’t reduce my salary.

I have observed this for a long time. As long as the salary does not change much, most employees can work for a long time. So what if the salary is reduced? For example, changes to the commission plan, cancellation of food and housing subsidies, etc. When a person enters the company, it means that the salary and benefits here can satisfy him. The boss might as well think about how it feels to return the money gained from doing business.

3. If there are a lot of customer service, how can you increase motivation by giving commission?

Answer: Once a day, cash is available.

The difference between once a day and once a month is whether the customer service calculates once a day or once a month. A lump sum of several hundred yuan in commission at the end of the month will often not give you much of a sense of income. If it's once a day, the customer service staff will figure out "I've got the fast food money again today". If it's still a little short, the customer service staff will try their best to close the deal when they receive the last customer service person after get off work. Think about Yu’e Bao’s method of collecting savings, which gives you the pleasure of watching your money rise by a few dollars every day, and defeats the bank with this little bit of Internet thinking.

There is a restaurant in Beijing called "Tang Renjia Old Beijing Zhajiang Noodles". Every time after get off work at 9 o'clock in the evening, as long as there are still half of the customers in the restaurant, they will shout to the waiter, "Today's sales are 1 80,000 yuan, 20 yuan per person for 20,000 yuan.” As a result, if you work overtime and add two more hours, how can you afford 20,000 yuan?

4. How do superiors assign tasks?

Answer: The content is clear, has a beginning and an end, and is valuable.

Clear content means don’t assign a task without thinking it through and without a complete plan. Giving such a task will destroy your prestige. Many big stores need to make mind maps when assigning tasks to artists. The cause-and-effect style highlights the goals clearly, and remember to "make a 50% off sign..."

Having a beginning and an end means that as a leader, You can't just think about it one by one. Today you think of the next order, but tomorrow you don't think of it and forget to accept it. When employees figure out your way, the whole team will become procrastinating. Whoever is willing to do something without results will do it. I am not willing to do it anyway, and the leader may not look at it.

Valuable means that some bosses just can’t see their employees being idle, so they will send them to do some worthless things. They think this is beneficial to themselves, and they don’t know that there are policies and countermeasures. Where did the word "moyanggong" come from?

Based on this answer, let me tell you two stories about me.

My partner felt that the rent was now too expensive, so he asked one of his packers to go to a certain area to check the rental information. After searching for an afternoon, he found a good place with suitable rent and lighting area. As a result, it was not rented. He didn't even look at the place. The real reason why he assigned this task was that Shan Shao was idle at the time, and the rent was indeed a bit expensive, but he really hadn't thought about the move carefully. Since he was idle, he should find some work. That's it. As a result, this employee turned into a corpse and did everything half-heartedly.

When I was working as a designer in a clothing company very early on, my boss never explained the details clearly when assigning tasks. When I worked hard to design a manuscript that I thought was perfect, my boss would always make complete changes. Later, I learned to be smart. The boss's rule is to always give out requirements after the first submission, so I don't have to spend too much energy on the first draft. The boss said that I wanted to make a signboard for a specialty store, so I just pulled out a frame of the same size and put a logo in the middle. No matter how I deal with my boss, he will never scold me, because he will only seriously think about what he wants after he looks at the piece of paper after I submit the manuscript for the first time.

The story is not told well. I hope it can be used as a reference. Bosses should think about it carefully.

Finally, let’s talk about the personnel structure-

A specific analysis of this issue will be made. The situations of large stores and small stores are different.

“Small shops should consider part-time jobs when hiring people. The key point of part-time jobs is to balance upstream jobs with downstream jobs, skilled jobs with unskilled jobs, and high-level jobs with low-level jobs.”

If You are starting a business by yourself. The first employee you will hire will receive a salary of 2,800 yuan for customer service and 4,200 yuan for an artist. In the past, you were responsible for both customer service and art work, and you also had to pick up, pack, and deliver the goods yourself. So which type of job will you choose to hire as your first employee?

Looking at the salary alone, I would definitely hire a customer service person first, and I can also be an artist myself.

However, we must take into account the situation of just starting a business and there are not many people. The important thing is that one person can perform multiple tasks and one person can hold multiple positions. The key point of part-time work is that upstream jobs take into account downstream jobs.

A large part of the online store's time is occupied by art work. If you hire an artist, you can also serve as customer service, but not vice versa.

In addition, the convenience of part-time work should also be considered. It is not appropriate for artists or customer service staff to also take care of picking up goods, packaging and shipping, because the artists and customer service staff have to stay in front of the computer as their main job. I am not talking about how small sellers should arrange their personnel structure here (that depends on the specific situation), but I just want to clarify a truth, that is, "Small stores should consider part-time jobs when hiring people. The key point of part-time jobs is to balance upstream work types with downstream work types." Technical workers should take into account unskilled workers, and high-level workers should take into account low-level workers. "

"Large stores of a certain scale must consider two issues in personnel, one is the issue of compliance, and the other is the issue of power."

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There is now such an organizational structure model: a company has two operations that open two online stores, each operation is responsible for one online store, and only one artist is used. Most companies are using this model for division of labor.

Many companies have set up "Customer Service Department", "Art Department", "Promotion Operations Department", "Logistics Department", etc., and each department has a supervisor. Traditional enterprises are all allocated and managed in this way, but how many traditional enterprises can survive on the Internet? Their work process is like this. The operations department does the planning, and then the art supervisor assigns artists. The time and progress depend on the workload arrangement of the art department, especially if a company has two or three online stores, and each online store is assigned When there is only one operator, it is easier to compete for artists.

The core of online store operation is the operations department, which is a brain department. The current situation is that if the brain wants to go east, it depends on whether the legs are willing.

Of course there is a director or boss who coordinates, but it is just coordination. The one who really has the power is the art director.

There is a foreign trade company I am familiar with. You can’t imagine which department is the most naughty. It is the department in charge of transportation, the most downstream department. The boss of the department spends all day talking to those traders who can talk to foreigners like birds. Because this department is in charge of all the company's vehicles. Vehicles are needed for delivery, customer service, and services from the company to the factory... If the supervisor doesn't like anyone, he will block you every day and say that he can't dispatch the vehicle. Wouldn't it be uncomfortable for you? ? It stands to reason that this is the most downstream department, but why does this happen?

If the size of the company is not enough to allow one operator to be assigned an artist, then there should be no need for one operator to be responsible for an online store. Operations can serve as a consultant and be responsible for submitting plans, but it is up to the director to decide on coordination, execution, planning, and supervision. Just like the famous purchasing group of Handu Yishe, if you don't have the strength to form multiple purchasing groups, then treat the entire company's employees as a group, with the director or boss as the group leader.