What does HTL Group mean?

Company Profile Singapore International Holdings Limited was founded in Singapore in 1976 and became a listed company in Singapore in 1993.

As of 2009, the group has more than 7,500 employees worldwide, and has production bases in China, Singapore, and Malaysia. Its products are sold in more than 50 countries and regions. In 2008, the group's sales reached US$500 million. , entered the Chinese market in 1994 and established Huadali Furniture (China) Co., Ltd., with large production bases in Kunshan, Changshu and Yangzhou, with more than 6,000 employees.

Business content: production of various types of sofas, sponges, furniture, interior decoration appliances, building decoration supplies, bedding, transfer printing and related fabrics; sales of self-produced products.

Engage in the acquisition and export business of non-quota license managed commodities and non-specialized commodities, and can participate in the export quota bidding of self-produced products.

Engaged in commercial, commission agency (except auction), import and export business of producing and selling similar products to our company.

Corporate Culture Corporate Logo Inspiration 1: It comes from the wings of birds, which means that HTL is like those birds that migrate and fly, constantly experiencing free creativity, and giving themselves unlimited opportunities to develop their talents.

Logo inspiration two: It also looks like a tree, which means that HTL must have a clear goal and values ??and be deeply rooted in the heart. HTL encourages every employee to become an ideal and A visionary.

Core Values ??HTL’s logo represents three core values: Inspiration

Sentiment

Creation

The establishment of the new product brand DomicilDomicil In 1978, it was one of the top 20 luxury brands in Germany.

After being acquired by HTL in 2005, Domicil developed rapidly. In 2010, North America became HTL's second largest market after Europe; by 2011, Domicil products were mainly sold to Europe.

As of 2013, its stores cover 350 points in 18 countries around the world.

Corium

ItaliaCorium

Italia is an Italian sofa manufacturer integrating product research and development, design and sales.

HTL acquired Corium

Italia’s research technology and development capabilities in 2012 and established a production base, with its products mainly targeting the European market.

MuseMuse uses strict production standards for leather and fabric furniture, and European designers combine current popular elements with high-quality sofa materials.

Relax

Studio (Function Master) Relax (Function Master) pursues the "comfortable life" brought by recliners.

Gallery’s main target market is concentrated in the mid-to-high-end price range, and its consumption characteristics reflect good education, acceptance of popular elements, and self-interpretation.

Fabbrica+Bedding is a brand positioned as a fabric series of sofas and bedding products.

Company structure Huadali Furniture (China) Co., Ltd., a 21,000 square meter leather and sofa factory located in Kunshan, China; Huadali Sofa (Kunshan) Co., Ltd., a 32,000 square meter sofa factory located in Dianshan Lake, Kunshan, China ; Huadali Furniture (Huai'an) Co., Ltd., a 70,000 square meter sofa factory located in Huai'an, China; Huadali Furniture (Yangzhou) Co., Ltd., a 40,000 square meter leather and sofa factory located in Yangzhou, China; Huadali Furniture (Changshu) Co., Ltd. , a 40,000 square meter sofa factory, located in Changshu, China; Huadali Home Furnishing (Jiangsu) Co., Ltd., responsible for the marketing of HTL home products in the Chinese market, located in Kunshan, China; HTL

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America Development History 1976: The Phua brothers started their sofa business on Lowland Road in Singapore; 1981: to Germany Laauser enterprise learns design concepts and processes; 1986: Products begin to be exported to China, Hong Kong and Australia; 1989: Establishes the first overseas subsidiary in Kulai, Malaysia, and begins to expand overseas sofa business for the first time; 1991: Accepts risks The total amount of the fund is US$8.8 million; 1992: A new sofa factory of more than 14,000 square meters was built in Kulai, Malaysia; 1993: The sofa technology passed ISO certification and was listed on the Singapore Stock Exchange; signed a cooperation agreement with Mustering Company; 1994 : Established leather factories and sofa business in Singapore and Kunshan, China; 1996: Launched 100% localized leather import and business in Tokyo and Osaka; 1999: Actively participated in major international furniture fairs; Sofa factory in Kunshan, China obtained ISO9002 certification ; 2000: Built a second 21,000 square meter commissioned tannery and sofa factory in Kunshan; 2002: Started business as a "cut-and-sew" sewing contractor; Established new sofa factory in Changshu, China; Morgans Danley's private equity acquired 15.5% of HTL

; 2003: Construction of a third tannery focusing on wet blue cowhide production in Yangzhou, China; 2005: Successful acquisition of a German high-end furniture company

Domicil

Moebel

GmbH; 2008: The sofa furniture and tanneries in Singapore and Kulai closed down, officially making China the largest production base of HTL; 2009: Invested in the construction of a large-scale brand furniture production company in Huai'an Economic Development Zone - Huadali Furniture (Huai'an) Co., Ltd.; 2011: Acquired Terasoh Co., Ltd., a well-known fabric furniture manufacturer and distributor; used the acquisition of Ialia to expand HTL R&D capabilities and production base; 2014: Huadali Home Furnishing (Jiangsu) Co., Ltd. was established to be responsible for the marketing of HTL brand home products in the Chinese market.

CEO’s Speech Life is a wonderful journey, with gorgeous scenery at every stop.

The oaths engraved in life, with eyes as bright as a torch, are firm; a new starting point, a qualitative transcendence, is destined to be another kind of expedition!