How to tap the customers of franchisees and how to do online marketing?

How does the investment promotion industry do marketing promotion? Since most businesses are traditional industries, how to achieve better transformation with less cost is something that every boss will consider. Today, I will share some ideas about marketing promotion.

First of all, it is clear that the target of Internet marketing in China Merchants Industry is franchisees and partners. Expand business by inviting merchants to join us, open fewer direct stores and occupy the market with franchisees and partners. Open a franchise store, the customer is a franchisee, a partner, and a to B end.

Since the marketing target is B-end customers, what do B-end customers value most? Obviously, B-end customers want to make money with the company's brand. They value the company's brand awareness and strength, and cooperate with the company. The offline development team also introduced the company's products, business models, cases, brand awareness, strength and other information to franchisees through publicity pages and visits. The following details how to do marketing promotion.

1 is a marketing website, and Internet marketing is done through search engines. Franchisees don't know the domain name of the company website, so they naturally want Baidu to search the company name or brand information.

(1) There must be a mobile station, after all, 70-80% of the search visits are through mobile phones;

(2) The mobile station page conforms to the MIP (Baidu Mobile Web Acceleration) specification, and the opening speed from Baidu search is faster;

(3) The website has an information (or news, case) module. As the landing page of Baidu's bear's paw, it is better to have enough text content and illustrations, so as to better do Baidu SEO.

(4) Try to avoid video and FLASH content, which will affect the opening speed on the one hand, and the search engine can't catch the desired content on the other.

2 If it is necessary to expose the brand and enhance its popularity and influence, Tencent will promote 65.438 billion users, which is a battleground for military strategists. Weibo Hot Search, Little Red Book Hot Search, Big V, celebrity promotion and vibrato short video promotion are all good choices, after all, there are so many users.

3 information flow promotion, there are many such words. Merchants can directly cooperate with various promotion channel service providers, such as Tencent products of information flow promotion channels, including Baidu, Sina Fuyi, Today Headlines and other account opening services; Help merchants enter the industry and quickly get through all channels of online marketing. Then, according to the characteristics of your investment promotion industry, choose a platform with high conversion rate to do SEM marketing promotion, with less investment and great conversion effect.

The above is the idea of how to do marketing promotion in the investment promotion industry. The idea of how to do marketing promotion in China's investment promotion industry, and if China's investment promotion industry wants to do SEM marketing promotion well, it can consult V-Heart IO 4O046Wu Jiu 3 specifically.