What is the promotion effect of Baoding People's Network? We are a law firm and want to promote it online. Thank you for your advice.

People's Network is still good, and People's Network is also a company owned by Baidu. This is also one of the publicity channels. To achieve good results, a single platform is not enough, and it needs to be done comprehensively, so that this platform has several customers, and that platform has several customers, and customers will be more together.

As far as I know, many lawyers are only proficient in one or two types of cases, and it is impossible to be proficient in all types of cases. So when promoting, you'd better know that it's done according to your business scope. Take divorce lawyers as an example.

Needless to say, many people can't divorce peacefully when they find a divorce lawyer, so they need to consult a divorce lawyer.

The first step of publicity is not direct promotion, but we must first understand the source of our customers, that is, the search needs of customers and the keywords we want, and understand these words clearly before doing it.

Of course, our main words must be divorce lawyers and long tail words, such as divorce lawyers. In fact, many people have a misunderstanding, thinking that we are in Baoding, and customers will search for divorce lawyers in Baoding. In fact, many clients are mainly looking for divorce lawyers when they first start looking. Only after they know it, they may think it's all foreign information, and then they will search for local information. If the divorce lawyer happens to see you, you are local, and the client will contact you directly, so we will do regional promotion, but the hot word is. In addition to regional words, there are many other related words. For example, if someone wants to know about consulting and fees, they may search for keywords such as consulting fees for divorce lawyers, how much for divorce lawyers, mediation by divorce lawyers and so on. Others may not think of asking a lawyer, but may just want to know about divorce agreements, divorce procedures, divorce property division, custody of divorced children and other related searches. So when we do promotion, these words need us to do. Of course, there are not only these keywords, but also some words, and then it depends on how we can effectively promote them. From the perspective of the parties, customer search will definitely focus on Baidu search engine first, so our focus is on mobile phones. Take our consulting fee for divorce lawyers as an example. In addition to Baidu's bidding promotion, the basic search results are all question-and-answer platforms, and there are also some lawyer-related lawyer knowledge networks, mainly big platforms, websites and videos, which we can focus on when doing. Of course, we are not saying that other platforms will not be done, but we must focus on these platforms. In fact, a single platform cannot achieve a steady stream of passengers. Passenger flow is a few customers of this platform and a few customers of that platform, so that when we get together, there will be more customers.