I interviewed for the position of sales management in ICBC AXA Life Insurance Co., Ltd., is this position reliable?

Very reliable, that is, salesman, sales management post is a core position with high market value, and at the same time, it requires high comprehensive ability of employees.

The marketing of sales management includes:

1, research and analysis of insurance market and peer products, dynamic research of market competition;

2, product pricing, product sales strategy formulation and promotion;

3. The expansion and maintenance of sales channels and the exchange of business information and data;

4. Formulate quarterly, annual and medium-and long-term business development plans of the company;

5. Comparative analysis and problem study of the company's regular performance;

6. Planning, formulation, organization and implementation of the sales plan;

7. Design and development of sales tools and promotional materials and support for sales activities.

Extended data:

The main position of insurance marketing is insurance sales post. Insurance marketing is a series of activities that take insurance as a special commodity, take consumers' demand for insurance commodities as the guide, take consumers' demand for risk transfer as the center, and transfer insurance commodities to consumers by means of overall marketing or collaborative marketing, so as to realize the long-term business objectives of insurance companies.

The insurance salesman position is mainly the insurance sales position of the agent system, accounting for 87%. The sales positions of agency system include integrated financial sales, integrated financial account manager and financial consultant. With the reform of China's higher education system, higher education has changed from elite education to mass education, and the level of national education has generally improved. Insurance companies have higher and higher requirements for insurance marketing positions.