Solutions to problems related to SEM! ! ! ! ! !

SEM is the abbreviation of search engine marketing, which means search engine marketing in Chinese. Taiwan Province, Hong Kong and Macau are also called search sales, which means similar things. SEM emphasizes the corporate communication, promotion and sales of comprehensive means in search engines, which is different from SEO's tendency to improve the quality and popularity of websites. SEM emphasizes the results, and reasonable, effective and stable methods are possible.

-

Generally speaking, SEM consists of four parts.

First, the bidding ranking, as the name implies, is that the website can only be included in the search engine after paying, and the higher the payment, the higher the ranking; The most popular pay-per-click search engines in China are Baidu, Yahoo and Google. It is worth mentioning that even if you do PPC (Pay-per-click) advertising and bidding ranking, it is best to optimize the search engine design for the website and log the website into the major free search engines.

The second is to buy keyword advertisements, that is, to display the advertising content on the search results page, so as to achieve advanced positioning and delivery, and users can change keywords as needed, which is equivalent to alternately delivering advertisements on different pages;

Third, search engine optimization (SEO) is to optimize the design of the website, so that the website ranks high in the search results. Search engine optimization (SEO) includes website content optimization, keyword optimization, external link optimization, internal link optimization, code optimization, picture optimization, search engine login and so on.

Fourthly, PPC (Pay by Call), such as "TMTW Call Fee", is charged according to the number of effective calls. Buying bidding advertisements is also called PPC. This is what Baidu calls P4P.

At present, SEM is in the development stage, and will become the only way for the development of professional websites and even e-commerce in the future.

SEO is a part of SEM, and SEM contains SEO.

What is the development of SEO and SEM now?

The scale of North American search marketing market is defined as the sum of the investment of North American advertisers in bidding ranking, paid inclusion, natural ranking optimization and search marketing technology. In 2007, the search marketing market in North America reached11500 million US dollars, an increase of 22.3% compared with 2006. In the next few years, the North American search marketing market will mature, with an average annual growth rate of 65,438+00% to 65,438+.

According to the analysis of the market scale data of search marketing in North America, iResearch believes that North America has established diversified business models and mature development systems around search marketing, while China's search marketing is still in the initial stage of rapid development, and the market has just started, so it is necessary to continuously improve the value of new businesses such as SEO and the service quality of bidding ranking.

The difference between sem and seo:

SEO: search engine optimization, translated from Chinese into search engine optimization, refers to the internal and external adjustment and optimization of the website on the basis of understanding the natural ranking mechanism of search engines, so as to improve the natural ranking of keywords in search engines and obtain more traffic, thus achieving the purpose of website sales and brand building;

2.SEM: search engine marketing, translated from Chinese into search engine marketing, refers to the network marketing activities that promote websites on search engines, improve website visibility, and thus bring traffic;

3.SEM includes SEO, PPC (pay per click, such as Baidu bidding ranking) and paid login, among which SEO and PPC are the most common.

4.SEO and SEM have the same purpose, both for website sales and brand building; The difference is the way to achieve it: SEO is to obtain a good natural ranking through technical means; SEM can be realized by technical means (SEO) and payment means (PPC).

Professionally speaking, SEO-related positions are "high salaries all over the world".

Take the United States and Chinese mainland as examples. If you want to work in an ordinary company:

SEM Director: The annual salary is 6,543,800+to 350,000 US dollars (the annual salary of 6,543,800 US dollars belongs to the middle class in the United States). Of course, this requires not only SEO knowledge, but also a variety of online marketing methods, including the ability to operate search engine advertisements with huge advertising budgets.

Mainland China: The monthly salary is over 65,438+500,000 yuan (1.3 months' salary), performance bonus and dividends.

SEO supervisor: The annual salary is 75,000 to 200,000 dollars. This position requires deeper SEO skills than the director, but it is enough and no more skills are needed.

Mainland China: the monthly salary is RMB 0.8-65438+2000 (13 months' salary), performance bonus and dividends.

SEO ordinary staff: the annual salary is 50,000 to 65,438+10,000 dollars. The job of this position is relatively simple, and it will be responsible for specific link construction, link bait deployment, SEO content writing, keyword analysis and so on.

Mainland China: The monthly salary is about 0.4-0.7 million RMB (1.3 months' salary).

Working in SEM service company:

SEO supervisor: The annual salary is 50,000 to 65,438+10,000 dollars. Need to lead several subordinates to work together to achieve customer needs.

Mainland China: The monthly salary is about 0.7- 1 10,000 (12 months' salary), and the project commission.

SEM Consultant: Annual salary is 60,000 to 200,000 dollars. It can be understood as a pre-sales consultant or a salesperson.

Mainland China: The monthly salary is about 0.3-0.5 million RMB (1.2 months' salary), and the sales performance is commission.

Link Building Specialist: The annual salary ranges from 35,000 to 65,438+10,000 USD. Important position, but the difficulty is not high, excellent SEO supervisor will deploy link bait to reduce the pressure of link construction specialist.

Mainland China: The monthly salary is about 300,000-400,000 RMB (1.2 months' salary) and performance bonus.

Content writing specialist (writing meets SEO standards): the annual salary is 35,000 to 75,000 US dollars. Very important position, and this position is mostly part-time, so the income is quite good.

Mainland China: The monthly salary is about 300,000-400,000 RMB (1.2 months' salary) and performance bonus.

SEO Research Specialist: The annual salary is 30,000 to 60,000 dollars. Responsible for providing data for content writers, such as keywords to be covered. It is a job that needs self-discipline, because no one knows the value of the data you provided before, and only after the project is carried out will the effect be known.

Chinese mainland: There is no such position in Chinese mainland.

You can check the major recruitment websites in the United States. The financial industry is a high-paying industry. In new york, the annual salary of a customer relationship manager in a financial bank is only $40,000. In a country where all kinds of industries are quite mature, wages represent the contribution to the economy.