Develop yourself like a product-reading notes on Everyone is a Product Manager.

Everyone is a product manager. The writer is Su Jie. He graduated from Zhejiang University, majoring in bioengineering, but joined Alibaba as a software development assistant. Then he fell in love with the product manager and felt that a young product manager was painful and happy. This book is the author's own growth history. Many people don't want to say that they have graduated for four years, even if they have graduated for more than ten years, they may not be able to make such a summary and share.

This book is a reference book, focusing on actual combat. Similar to Xinhua dictionary. It is difficult to take notes. You can take it out and have a look when you need it.

The author uses his personal experience in Ali to describe what a product manager is, the responsibilities of a product manager, and the ability and accomplishment of a product manager. Let readers have a macro understanding of the position of product manager.

"Everyone is a product manager" means that everyone should do their corresponding work with the attitude and method of product manager. In fact, not only for work, but also for individuals, we are all our own products. If you don't take responsibility for yourself and polish yourself, no one will take responsibility for you. At that time, all the sufferings and pains will be borne by you alone.

This book is logical, and it will be more difficult if you haven't been a product manager. The author wrote it with the thinking logic of science and engineering, which is a bit brain-burning to read. However, there are many dry goods. If you want to be a good product manager, this book is a must.

1, don't let users feel.

Because it is simple, it is to treat users as fools. A very important reason why Apple can subvert Nokia is that Apple is simple, just a button. Unlike Nokia, there are many, including some business models. Can you make it clear in one sentence? If you don't make it clear, basically not. What do you sell? It is how your products make money, that is, how to make profits, and where the profits come from.

2. Products are used to solve problems.

For example, a 55-degree cup can quickly change the temperature and turn boiled water into warm water, which is very popular among users.

When looking for a job, you can study the job advertisements of related positions and make the research results into beautiful research reports.

Don't try to satisfy all users, everyone's needs are different, and you should prioritize. See what kind of users can bring the company the most profits and give priority to meeting the needs of those people.

Frequently asked questions in user interviews:

(1) users often cheat us.

For example, a woman says that she really wants a flower. When you really buy her a rape flower from the vegetable market, she won't be very happy. In fact, what she wants is not this kind of flower, but "rich flowers" and "casual flowers"

In order to prevent users from changing their minds, users can be involved. For example, many ceramic shops now have DIY projects, that is, let users participate, even if users make ceramic products ugly, they have to pay the bill. If he wants to buy it, he will definitely buy it.

(2) Listen to users, but don't follow them.

Because users are amateurs after all and have limited thinking. If you do exactly what she says, you will be taken to the ditch sooner or later. As the saying goes, the user asked Ford for a faster horse, but Ford gave the user a car. What users say may be superficial. As a product manager, you need to dig deep into the real needs of users. Give a better solution.

The demand price is not worth realizing, but depends on the cost performance. Cost-effectiveness ratio = commercial value ÷ implementation difficulty. This is true not only for a product, but also when we decide whether to do something.

Shi Yuzhu is a good product manager. He can chat with many aunts and grandmothers in order to sell melatonin, and play games day and night for online games.

3. Discuss with experts frequently.

By learning from experts, it is easier for us to cultivate our overall situation and see problems with a broader vision.

Self-cultivation of product managers;

1, Love Life: Let us be full of vitality.

2. Have an ideal: Let's have a clear goal.

3. Thinking: Let's do it well.

4. Being able to communicate: Let's unite and move forward together.

The study after work pays attention to practicality, and what to supplement. The goal of reading a book is not to finish it, but to find something valuable from it. Because the books on the earth will never be finished, even books of interest will never be finished. You can only read the good ones.

A master can only tell you good methods, which can not bring direct success, but only improve the probability of success. Some experience of the master may make you take fewer detours, but it can't replace your experience. Some things can only be learned by personal experience.

I might as well study for ten years if I listen to you. You must know a master who can simplify complex things, repeat simple things and systematize repeated things.