What's the difference between marketing department, sales department and marketing department? What are their functions? What are the requirements for promotion?

The difference between the marketing department and the sales department:

1. Work objective:

The goal of the marketing department is to establish a brand, expand brand awareness, enhance reputation, and provide consumers with reasons and motivation to buy products, while the goal of the sales department is how to deliver products to consumers, successfully recover funds, and realize commodity value;

2. Level:

Marketing and sales are the relationship between "strategy" and "tactics". The marketing department involves all aspects of sales, including market research before, during and after sales. The formulation of marketing plan; Product positioning and brand promotion plan; Price setting; Policy formulation of channel development and promotion; After-sales service policy, etc. , is an overall planning work, is a strategic issue. The work of the sales department is mainly to implement the products researched and planned by the marketing department according to the designed channels, prices and promotion methods, so as to ensure smooth channels, safe and smooth logistics and capital flow. This is about tactical implementation. One is strategy formulation, the other is implementation, and the image is the relationship between the human brain and hands and feet;

3. Global and local:

The marketing department considers the overall situation and represents the overall interests. So in addition to sales, there are brand awareness and brand reputation. It is also difficult to determine and quantify the assessment criteria. The work of the sales department is reflected in the sales of goods and the amount of payment for goods;

4. Theory and practice:

Because of the different nature of the work of the two departments, the marketing department often carries out "theoretical work" and the sales department often carries out "pragmatic practical work";

5. Long-term and short-term benefits:

The marketing strategy research and brand planning and construction of the marketing department generally take an annual, five-year or even ten-year inspection cycle. So what matters is the long-term interests of the enterprise. The sales volume of the sales department is often based on the month, quarter and the most years. So it is related to the short-term interests of enterprises.

The sales department and marketing department of an enterprise are two basic functional departments of enterprise marketing. The task of marketing department is to solve the problem of market demand for enterprise products, and the task of sales department is to solve the problem of whether the market can buy products. These two problems affect the market at the same time, which is the marketing work we are doing today. The market is the leader of the enterprise and the main functional department of the enterprise to realize the transformation of products into funds and profits; The quantity, variety, specifications, packaging and appearance of products produced by enterprises must face the market. These ideas have been accepted by our domestic enterprises. Some domestic enterprises have applied these concepts freely in market actual combat and tasted the sweetness.

First, the responsibilities of the marketing department have fifteen aspects.

0 1, make the annual marketing target plan.

02, establish and improve the marketing information collection, processing, communication and confidentiality system.

03. Investigation on consumers' purchasing psychology and behavior.

04. Collect, sort out and analyze the performance, price and promotion means of competitive brand products.

05. Analysis of advertising strategies and competitive means of competitive brands.

06. Make a sales forecast and put forward the analysis, development direction and planning of the future market.

07, formulate product planning strategy.

08. Set the product price.

09, new product listing planning.

10. Make an access plan and implement the objectives of each stage.

1 1. Plan and organize promotional activities.

12. Reasonable selection and management of advertising media and agents.

13. Formulate and implement marketing advertising promotion activities and public relations activities.

14, implement brand planning and brand image building.

15, responsible for production and marketing coordination.

The marketing manager is fully responsible for the business and personnel management of the marketing department, and his specific responsibilities are:

0 1, comprehensively plan, arrange and manage the work of the marketing department.

02, formulate annual marketing strategy and marketing plan.

03. Coordinate the cooperation between this department and other departments.

04. Formulate the work norms, codes of conduct and reward system of the marketing department.

05, guide, check and control the implementation of the work of this department.

06. Cooperate with the Human Resources Department to train, evaluate and deploy marketing personnel.

07. Make market plans and budgets and supervise their implementation.

08. Make public relations and promotion plans and supervise their implementation, and plan annual, quarterly, monthly and special marketing plans.

09. Develop advertising strategies, including annual, quarterly and monthly advertising plans for specific activities.

10, scientifically forecast and analyze the market, and make preparations for product development, production and market launch.

1 1. Make market research plan and supervise its implementation.

12. Make the new product listing plan and budget and supervise the implementation.

13. Formulate procedures for reporting and auditing various expenses.