8P Theory —— Chongqing Jiuzhou Public Relations Planning

Planning is divided into many types, such as copywriting planning, marketing planning, activity planning, advertising planning, marketing planning and so on. According to these different planning positions, practitioners have different skills. In order to make the event go smoothly, some marketing strategies need to be adopted behind the event. I call this marketing theory "the 8P theory of activity planning", which includes project (project), people (personnel), price (budget), place (site location), promotion (promotion), partner (partner), plan (scheme) and performance (summary). If the 8P theory is deeply interpreted and applied to activities (projects), it will greatly improve work efficiency and reduce mistakes in work. Project The so-called project refers to activities. First of all, Party A establishes contact with us through channels and tells you what is the appeal of holding activities. After getting the basic information, all the follow-up work will be carried out around this project. People When you have mastered the basic information of the activity, you need to convene people to implement this goal, including internal colleagues and suppliers, and if necessary, Party A's relevant personnel ... For this, we can divide the work among different sections of the project, such as plane corresponding to graphic designer, stage effect corresponding to stereo designer, scheme design corresponding to activity planner, budget quotation corresponding to activity execution or project manager, and project manager corresponding to project manager. If third-party resources are involved, it is necessary to mobilize the company's resources to find suitable suppliers and establish contacts for preliminary communication. Price The price here refers to Party A's overall budget quotation ... Generally speaking, if Party A clearly tells us what the budget is, then we only need to quote according to the budget. If Party A doesn't clearly tell us the budget, we need to make an offer according to the plan and then submit it to Party A's leader for approval. Venue location refers to the location of the venue where the activity is held, and the location of the activity is one of the important factors for the complete success of the activity. Without the support of the venue, it is difficult to maintain the activity. If the room or venue is not confirmed in time, this usually leads to the cancellation of the event. Either way, Party A has a high probability of bargaining over the details in the quotation. In order to avoid this situation as much as possible, planners should grasp the cost price of each item and control the quotation within a reasonable range in the market. Promotion is an important part of the activity. We can make use of some media channels to publicize the activities as much as possible, so that more audiences can know the existence of the activities, so as to achieve the purpose of active communication. Therefore, many problems need to be fully considered when making plans, such as how to effectively promote activities; What media channels/marketing tools are used for promotion, etc. Partners The partners here are actually suppliers. A successful activity is inseparable from the strong support of suppliers. If the supplier doesn't help, even if your plan is well written and the dance is beautifully designed, it won't help in the end. Therefore, it is particularly important to find reliable suppliers. If it is a supplier who cooperates for the first time, it needs to conduct many investigations and field visits. If possible, other pre-selected suppliers are needed to avoid falling into a passive situation in the actual operation of the project. Planning When all your plans are made and approved by customers, you need to conduct an overall review of the plans, such as whether the contents in the plans are perfect enough; Whether there is a pre-selection scheme; How to make emergency adjustments in case of bad weather or force majeure? Performance in the activity industry, after each activity, we must make a summary in advance. Summarizing the advantages of the resumption is that it can prevent similar problems from appearing in other activities next time, and it can also enhance personal knowledge and continuously consolidate experience. It can be carried out in three parts: project review, evaluation and analysis of results in each stage and project summary, and all links, event suppliers and colleagues involved in the project can be summarized and listed again. If the conditions are ripe, the heads of relevant departments can hold a project summary meeting. Activity planning itself is a meticulous work, which not only has a long operation cycle, but also involves people of different positions and jobs. When planning activities, the service consciousness, adaptability and control ability of the participants are tested. As Chongqing Jiuzhou Public Relations Planning Co., Ltd., which has planned countless successful events, every point will be done to the extreme, and every detail will not be ignored. Every event is a product of creativity. We firmly believe that our decades of experience and resources are enough to realize the future that customers expect!