Target user group analysis

The target users of the website are the users who actually use the website. The improvement of website traffic and popularity depends on the degree of use of the website by the target users. Only by accurately grasping the user groups of the website can we effectively use them according to the user groups. Features to build a website, today we will talk in detail about the analysis of the website's target user groups based on Shanghai Xiangqi Information Technology Co., Ltd.'s many years of Shanghai website construction experience.

Different websites may not necessarily have the same target audience. We will roughly summarize them into the following categories:

Potential customers of the company: The main target of the website is the company. Strength, service display, business scope. Therefore, these functions of the website should be reflected in a prominent position, so that visitors can query this information immediately after visiting the website, and attract visitors to continue to visit the website. In addition, the interactive function in the website is also a function that potential customers like to use, which allows visitors to use the website to interact with the company and capture first-hand information from end consumers.

Loyal customers: This type of users are visitors who have recognized the company's services. Most of their visits are to learn about the company's latest developments and grasp the latest company information.

Internal employees and potential employees: Internal employees of the company. Their concerns mainly include: company news, user feedback, sales, online discussions, etc. It can further guide their work, create a sense of identity with the company's culture, and cultivate the atmosphere of the company's culture. Potential employees mainly recognize the strength of the company through the information reflected on the company's website and increase their sense of identification with the company. Through the recruitment information on the website, you can learn about the company's latest recruitment trends and increase the company's channels for recruiting talents.

Ordinary viewers: Ordinary viewers have no special purpose. The information they mainly want to know when browsing the website includes: company information, service information, business scope, etc., detailed information, and a high information update rate. Strong appreciation and interest, and more informative content will become the key factors to attract them to browse the website again. When they browse the web, they will go through the process of recognizing and recognizing the company.

For potential customers and existing customers, company image promotion and product and service information are the most important, but interactivity is also a useful supplement. From a practical point of view, it should not only include detailed information introduction and various aspects of information, but also include the following aspects: convenient and fast information and business search functions so that they can find the information they need as soon as possible. For internal staff, the website should have a flexible back-end information maintenance mechanism and distributed column module management