As the founder of Smartisan Mobile, why did you name your phone Smartisan?

As the founder of "Hammer Mobile", Luo Yonghao named his phone Hammer because of his initial experience. At the beginning, he was famous for smashing refrigerators, and he felt that Hammer was destined for him. , so it’s called a hammer.

A brand can quickly leave an imprint in the minds of consumers. In addition to the quality of the product itself, a good-sounding, easy-to-understand and cultural brand name can often get twice the result with half the effort. Smartisan Technology has been struggling for so many years, and regardless of whether it has made any money, the brand has been established. This name is not an ordinary company name, but the brand attribute of Luo Yonghao's business and a key point to attract consumers' attention. If it must be changed, it must not affect the current brand attention of Smartisan Technology.

Luo Yonghao later lamented: "Don't choose a name hastily. Starting a business and naming a brand are essentially very serious matters." He also said with a self-deprecating tone, referring to his Naming the mobile phone brand "Hammer" is basically a stupid and suicidal act. Luo Yonghao posted a recruitment notice for "Disi Technology Chengdu Company Recruitment" on his personal WeChat public account, stating that he will be recruiting for multiple positions in Chengdu, including software engineers, software product managers, etc. However, since the word "Hammer" in Sichuan dialect expresses an attitude of "denial and disdain", Hammer Technology's recruitment in Chengdu has caused complaints from many Sichuan netizens.

The reason why Luo Yonghao named his mobile phone is Hammer. Some people say that it was because Luo Yonghao was famous for smashing refrigerators at Siemens headquarters at that time, so he thought he was destined to Hammer, so he named it Hammer.