What is the deep linkage of the game ecology of Jiuyou's "Game Double 1 1"?

Game Double 1 1 is a brand-new IP brand concept put forward by Jiuyou. On the occasion of the 8th anniversary celebration of the platform, Jiuyou teamed up with Tmall Double 1 1 to create a carnival tailored for gamers. Boutique independent game promotion, various gift package concessions, recharge and cashback to bring value-added benefits to players; Cooperate with the internal platforms of Alibaba Group such as Youku, Zhu Fei and Alipay to launch red envelopes and member gifts to increase player feedback; Combine the cooperative activities and competitions of 100 internet cafes across the country to push the "carnival" atmosphere to the highest point.

Game Double 1 1 is not a hot marketing, but an activity IP created by Jiuyou in combination with its own advantages and Ali Group, while Game Double 1 1 is a player-specific hand-picking festival, which also has elements such as cross-industry brand linkage, IP depth, and online and offline integration.

"Double11"IP expands the resources of Jiuyou Group. Since its establishment in 2009, Jiuyou has been the first camp of mobile game distribution platform, which is loved by the majority of game manufacturers because of its concentrated game users, open cooperation, high player viscosity and high activity. Over the years, Jiuyou has been paying attention to establishing a unique "platform system" culture, and maintaining the relationship between manufacturers and players on the platform with services, technologies and activities. Driven by refined operation and comprehensive professional services, the number of games and user activity are in the forefront of the industry. In addition, in the past few years, Jiuyou ranked first in revenue among hundreds of cooperative products such as Fantasy Westward Journey, Tianlong Babu, National Miracle and Jiuyin Zhen Jing. This activity of Jiuyou Shuang 1 1 is not only the core embodiment of Jiuyou platform culture, but also a "team battle" after Alibaba's large-scale integration of internal game resources.

During ChinaJoy in July this year, Ali Group announced the integration of eight platform resources, including Alibaba Cloud, Ali Application Distribution, Ali Games, Ali Jiuyou, Alibaba Pictures, Ali Literature, UC and Youku, to create an "Alibaba Game Ecosphere", and to combine games with e-commerce, games and entertainment, so as to create an omni-channel, industry-wide open cooperation platform for the future game industry, providing all-round services for players and developers.

Judging from this activity, we also adopted a "joint" marketing idea based on Ali's game ecology.

Create a new breakthrough point in the game ecosystem or use group pairing 1 1.

Alibaba hopes to integrate its huge internal resources and build a smooth and virtuous circle ecosystem. In addition to the "Game Double 1 1" launched by Jiuyou this time, in fact, Ali has been trying to continuously integrate internal resources and achieve linkage.