Who knows which company is positioning Wang Laoji? Urgent, thank you

Chengmei Marketing Consulting Company

Before p>22, on the surface, Wang Laoji in red cans (hereinafter referred to as "Wang Laoji in red cans") was a well-lived brand, with stable sales in Guangdong and southern Zhejiang, good profitability and a relatively fixed consumer group. The sales performance of Wang Laoji in red cans remained at more than 1 million yuan for several years. After developing to this scale, the management of Jiaduobao found that a series of problems must be overcome to make the enterprise bigger and go to the whole country, and even some of its original advantages have become obstacles to the continued growth of the enterprise. Among all the troubles, the core problem is that enterprises have to face a realistic problem-whether the red pot of Wang Laoji is sold as "herbal tea" or "beverage"? At the end of 22, Jiaduobao found Chengmei Marketing Consulting Company (hereinafter referred to as "Chengmei"). After more than one month of research, Chengmei submitted a brand positioning research report to Jiaduobao. First, it was clear that Wang Laoji, a red can, was competing in the "beverage" industry, and the competitor should be other beverages; Its brand positioning-"a drink to prevent getting angry" has its unique value-drinking a red can of Wang Laoji can prevent getting angry and let consumers enjoy life without worry: eating fried, spicy food, barbecuing, watching football all night ...