The founder background, company background, historical stage, present situation, future development trend and prospect of Matsushita Group in Japan. Please give a detailed answer. thank you

Matsushita Electric Industrial Co., Ltd. was founded in 19 18, and its founder is Mr. Kōnosuke Matsushita, who is known as the "God of Management". At first, it was a small workshop composed of three people. After several generations of efforts, it has become a world-famous international comprehensive electronic technology enterprise group and a world-famous comprehensive large-scale electronic enterprise, and has carried out business activities in various countries around the world.

Since its establishment, it has always regarded "striving to improve and improve social life and contribute to the development of world culture" as its social mission and corporate program. In order to realize a richer social life and promote social development, Panasonic has actively carried out worldwide comprehensive research, development and commercial activities from basic technology, commodity technology to new production technology.

Panasonic is a multinational company with more than 230 companies and more than 250,000 employees worldwide. There are more than 54,000 people in China. The total sales in 200 1 year reached 6 1 more than 100 million dollars, ranking 26th among the top 500 manufacturing enterprises in the world.

Engage in a career

Digital AV network; Energy conservation and environmental protection; Digital communication service; System engineering design; Household appliances; Residential facilities; Air conditioning equipment business; Parts and components of industrial automation equipment and related undertakings; Network, software industry, etc. In these fields, Panasonic is engaged in product research and development, design, manufacturing, sales and after-sales service.

Global history

19 18 Kōnosuke Matsushita, an entrepreneur, founded a Panasonic factory in Otani-machi, Fukushima, Osaka, and began to produce light bulbs.

Double bulb socket and rotary socket

1922 The first headquarters factory was built in Otani-CHO, Fukushima, Osaka.

1923, bicycle bullet-shaped lights were developed and listed, and the agency system was adopted to expand sales nationwide.

1927, the square lamp for bicycles was developed and listed, and the product began to use the "national" trademark.

1929, the company name was changed to "Panasonic Corporation", and the program and creed were formulated. 193 1 year, the company began to produce radios and dry batteries.

1932 stipulated the commencement date, announced the real mission of our company, and established the trade department (1935 became Panasonic Electric Trading Company).

1933 adopts the division of labor system.

Move our factory to a new factory in Menzhen.

As five spirits that Panasonic should contribute to society (1937 changed to seven spirits).

1934 "training school for shop assistants (employees)"

Panasonic electric trading co., ltd was established in 1935.

The company was reorganized into a joint stock limited company and became Matsushita Electric Industrial Co., Ltd., adopting a branch system (9 companies including Matsushita Wireless Co., Ltd. were established).

1938 started the import business through matsushita electric co., ltd.

1940 held the first business policy conference.

1946 set up a trade union organization.

1952 cooperated with Nakagawa Machinery (now Panasonic Refrigerator) and established Panasonic Electronics Co., Ltd. through technical cooperation with Philips of the Netherlands.

1953, opening Academia Sinica and new york office.

1954 cooperated with Japan Victory Company (JVC).

Kyushu Matsushita Electric Co., Ltd. was established in 1955.

Osaka Electric Seiko Co., Ltd. (now Matsushita Seiko) was established in 1956.

1957 nationwide began to set up sales stores.

Panasonic Communication Industry Co., Ltd. was established in 1958.

1959, Panasonic Corporation was established.

/kloc-began to promote color TV in 0/960. 196 1 year, Kōnosuke Matsushita became the president; Matsushita became the president.

The first foreign production factory was established in Thailand after World War II.

1962 cooperated with dongfang electric co., ltd (now Panasonic electric drive system co., ltd).

1968 Panasonic Museum of History officially opened.

1969 matsushita electric industrial co., ltd was established.

Panasonic Electric Science and Technology Museum officially opened.

1970 the Panasonic pavilion was set up at the osaka world Expo to display products such as "time data depository".

197 1, consumer consultation centers have been set up in exhibition halls all over the country.

Listed on the new york Stock Exchange.

1973 Kōnosuke Matsushita became a consultant; Gao Qiao Alataro became president.

Annual sales exceed 1 trillion yen.

1976 Panasonic electronics co., ltd was established.

1977 Matsushita Masaji became the president; Yamashita Toshihiko became president.

Established Panasonic Residential Machinery Co., Ltd. and Panasonic Industrial Machinery Co., Ltd.

Panasonic battery industry co., ltd was established in 1979.

1986 Tanii Akio became president; Yamashita Toshihiko became president.

Started to use the "Panasonic" trademark in Japan.

1987, the financial annual final accounts of the subsidiaries of Panasonic Group are unified to the end of March.

1988 merge matsushita electric industrial co., ltd and matsushita electric trading company.

Kōnosuke Matsushita, the founder of 1989, died at the age of 94.

1990 Acquisition of American MCA Company

199 1 formulated the basic principles of environmental management (Panasonic environmental charter).

1993 Yoichi Morishita became the president; Tanii Akio became president.

Obtained 0/00% equity of Panasonic Electronics Industry Co., Ltd./KLOC.

1995 Panasonic Electric Industry Co., Ltd. merged with Panasonic Residential Machinery Co., Ltd.

Transfer 80% of the controlling stake of MCA company in the United States.

1996 DVD player goes on sale.

1997 introduces the internal branch system of the company.

1998 80 years of entrepreneurship

CCM was launched in 1999 (capital cost attaches importance to management).

In 2000, Matsushita became honorary president; Morishita Yoichi became the president; Panasonic Masayuki became vice president; Nakamura Kuniwo became president.

200 1 "Chuangsheng 2 1 Plan" was launched (officially engaged in "destruction and creation" activities for "super manufacturing")

In 2002, Panasonic Center was established.

Obtained 0/00% equity of Panasonic Electronics Industry Co., Ltd./KLOC.

In 2003, the global brand and the global brand logo were unified as "Panasonic" and "Panasonic Life Concept" respectively. In terms of "strengthening capital relations and building a new comprehensive business relationship", we reached an understanding with Matsushita Electric and signed relevant agreements.

Logo story

Matsushita Electric unified the global brand to Panasonic, took "Panasonic Creative Life" as the brand slogan, realized the ideals of "dot network society" and "living in harmony with the earth's environment", and continued to make contributions to improving the cultural and living standards of people all over the world.

Panasonic introduced the brand logo of "Panasonic Life Creativity" to the world. "ideasfor life" means "providing valuable ideas for creating a colorful life and an advanced and beautiful society through the R&D, production, sales and service of employees all over the world".

Through products and services, we provide "ideas from the customer's point of view", "ideas with practical use", "ideas that bring surprises and discoveries", "ideas that make people feel happy", "new ideas" and "interesting ideas" to accompany customers throughout their lives.

We hope that through this innovative, cutting-edge and valuable "concept", we will strive to make the life of every customer in the world more colorful, contribute to the social development of all countries in the world, provide "life concept" for customers and business partners around the world, and become a Panasonic Group that can benefit mankind forever.

Panasonic-China

Since Deng Xiaoping visited Matsushita Electric in 1978, Matsushita Electric began to invest in China, combining Panasonic's business in China with China's reform, opening up and economic construction. Up to now, there are more than 160 technical cooperation projects in China, and 53 joint ventures have been established (7 in Shanghai), with a total investment of nearly $654,380+0.5 billion.

The cooperation between Panasonic and China began at 1978. From technology introduction, investment in establishing joint ventures and wholly-owned enterprises to establishing R&D bases, Panasonic's business scale in China is expanding day by day. Up to now, Panasonic has invested and established 60 joint ventures and wholly-owned enterprises in China, including 4 R&D centers with more than 60,000 employees.