[Complaining Sister] Everyone is talking about cognition. How many people know what cognition is?

Most people have heard this saying, you will never make more money than you know. The greatest fairness in this world is that when a person's wealth is greater than his own cognition, there are 100 ways to harvest you in this society until your cognition matches your wealth.

Everyone is talking about improving cognition, but few people ask themselves what cognition is. Talking about improving cognition before knowing what cognition is is is naked hooliganism.

Therefore, this paper will discuss this question: What is cognition?

What is cognition?

Some people say that cognition is the recognition and acceptance of new things, some people say that cognition is the continuous increase of all kinds of new knowledge and information, and some people say that cognition can see the future trend. In fact, in the absence of any scientific research, if you think about the opposite cases around you, you will know that neither the acceptance of new things, the increase of massive knowledge and information, nor the feeling of seeing future trends are cognition.

Just accept new things, not cognition.

After reading a book 1 minute some time ago, these parents must also think that they are ahead of their knowledge and can accept and recognize new things and new "science". Simply accepting new things is not cognition.

Just adding a lot of new knowledge and information is not cognition.

Before the college entrance examination, almost all candidates were studying the same books, simulating test papers and practicing the same real question bank, but why did they all get in the end? Simply adding a huge amount of new knowledge and information is not cognition.

Feeling that you can see the future trend is not cognition.

A large number of studies have found that ordinary people's judgment of future trends is only a reaction of herd effect or herd effect.

So what is cognition? Why can't most people see the strong trend of China Malik Cloud Internet, the ecological change of life intelligence like Lei Jun, the huge purchasing power of residents in the third, fourth and fifth tier cities like Huang Zheng, and the bet that they will become the richest man when they meet Bitcoin ten years ago like Li Xiaolai?

Why are these people who have been shouting for years to improve their cognition constantly accepting new things, reading a lot of books, listening to a lot of lectures, and learning a lot of knowledge, but they can't be like those who accurately discover future trends, and they can't be like those who grasp correct new things? Up to now, life seems to have never changed. What is even more cruel is that some people who work hard in the investment circle have less and less money and even are heavily in debt.

For example, you now see a story about lunch meat during World War II. It is said that during World War II, the US military could eat 4,300 calories a day by lunch meat, while Germany had 3,000 calories and Japan only had 2,000 calories. At that time, the standard of the World Health Organization was 2300 calories a day.

From ancient grain and grass to modern cooking, logistics is not a simple task in any war. Need a lot of manpower and material resources coordination, all kinds of meat, all kinds of vegetables storage, cooking tools, labor and so on. Pay attention to the smoke that can't be made. The whole city knows to let the enemy know that his army is stationed.

But soldiers must have food when they fight. It was through the innovation of lunch meat that the US military completely defeated its rival Japan. It is conceivable that an army with enough food and energy will fight an army that goes hungry every day.

This kind of lunch meat is canned meat, with sufficient weight, ready in advance, convenient transportation, no need to equip a large number of logistics personnel, ready to eat, and finally played a huge role in the war.

Most people's reaction to this story is: Wow, it's amazing. Knowing this story, I feel that my knowledge has increased a lot.

A few people can process information: lunch meat integrates raw material supply, processing, storage and packaging, and is delivered to frontline soldiers in coordination with transportation.

Handling:? What other products in the society now also reflect this integration? Cars, daily necessities and other products, right? Not exactly. They integrate, process and package raw materials, but basically consumers go to fixed channels to buy, excluding transportation. Does the water purifier have this fusion? It cooperates with the water supply equipment in the community, and all kinds of express delivery and door-to-door delivery are only transportation links. Does the comprehensive knowledge of various industries package and sell?

The invention of containers, the appearance of compressed biscuits, and total nutrition tablets all reflect this fusion. In addition, the realization and decentralization of blockchain technology is also a comprehensive integration.

Information storage: In the whole process of thinking just now, lunch meat is an integrated whole, water supply equipment is the front part, water purification equipment is the second part, and now express delivery and take-out are the back parts. Containers, compressed biscuits and nutritious tablets are also a completely integrated process.

Application of information (extraction and migration): where can this integrated solution for many problems be used? Why are containers widely used, but lunch meat and compressed biscuits are not popular in modern commercial society?

The whole process of information processing, processing, storage and application is obviously completely different from receiving information directly. Most people just put away what they saw and heard today and put it in their heads. And several people strung together what they knew before to form a whole.

Different treatment methods day after day make the difference between two people bigger and bigger, and also cause great differences in cognition. A few people's knowledge forms a net, while most people's minds are just a jumble of hemp threads.

Therefore, when facing a new thing or forming a judgment on the future, a few people can take down their own nets, make a comprehensive recovery, and further strengthen or expand their nets. And most people either don't get any relevant knowledge at all, or just get a little from the mess.

What is terrible is that this huge cognitive gap is unconsciously formed, so that when people are faced with the same opportunities, most people finally cheat and regret that they have never figured out where they are. Of course, luck will eventually be used as a back-pot man.

When the commercial society flourished in the past, as long as you had a degree and knew an industry better than another person, society would give you rich returns. Now, in such a complicated business situation, if we just accept all the knowledge we have seen without processing, processing and migration, we will eventually be ruthlessly eliminated by society or defeated in one competition after another (whether it is a business war or a talent war).

If you just absorbed all the information before, you know nothing about the processing and migration of information. Now practice from the beginning:

Do you have a classic basic thinking frame in your mind that has been verified by scientists and countless people?

For example, to predict the company's best-selling products next year, most people will come up with the sales data of previous years, and then draw a result of the trend of a certain product in recent years, and it will still be this product next year.

But obviously it's not that simple (but no one refutes it in real life). According to this logic, the best-selling products have been selling well, so there are no new products, and deus ex, the old company, went bankrupt.

If this forecasting colleague has a basic competitive thinking framework and understands Michael Porter's five-force model, TA will analyze it in detail from five aspects: the competitiveness of direct competitors, the entry ability of potential competitors, the substitution ability of substitutes, and the bargaining power of customers and suppliers.

Doing this will do a lot more work than before, but as long as you do it seriously once, you will have a completely different perspective on your industry and get information that others can't understand. Of course, the final result may be the same as the previous statistical results, and it will still be the best seller next year. However, it is conceivable that whoever muddles along will make great progress in a short time.

These thinking frameworks, which have been confirmed by most people, include many methods mentioned by many people, such as contacting people with high cognition, seeing the problem comprehensively and not drawing conclusions from emotions. This is a practical high-order processing method, and it is also easy for ordinary people to master.

Just as we heard others say that this computer is not good, we will definitely not buy it; But if others say the film is not good, we will not stop watching it. Why? Most people don't even think about why the two are different. They just heard people around them say that the computer is not good, accepted it and then stopped buying it. Then I heard someone say that the movie was not good, so I went to see it myself.

This phenomenon can be explained if you know in your mind the three frame patterns that affect people's choices. Usually, when making a choice, there are three possibilities: listen to yourself, listen to the brand, and listen to the third party. Whether to watch a movie or not is obviously your own business. Whether to buy this computer is a brand or a third party's business. When listening to what happened to yourself and others, you can summarize many real-life examples, so that you can have a clearer understanding of your own behavior and others' behavior.

Buying salt, rice and grain must be your own. When buying cosmetics for the first time, you must listen to brand advertisements or the introduction of big V around you. If we want to eat in a new place, we will find a third party such as public comment.

When enough cases are accumulated, an obvious question will emerge, that is, what characteristics of these specific events will make us listen to different people's opinions when making choices. This is the second part of improving cognition and exploring the reasons behind things.

Microsoft often asks, "Why is the manhole cover round?" . Why is the manhole cover that you see on the road every day round? Few people have thought about such a problem.

When we were young, we all had this ability. We always asked our elders why this was and why that was. When we grow up, we are used to almost everything, and most people no longer explore why.

No one will ask how blue the sky is, except for studying meteorology. No one will ask why an airplane can fly, except the person who designs it.

Why are adults no longer willing to explore the reasons behind things? Because finding the cause is a very energy-consuming process, the brain consumes a quarter of the human body's energy every day, so we must give priority to the survival of the body and the continuation of genes.

In the past, survival was dangerous and difficult. The business world is not so complicated, so the brain evolved like this. But in today's society, business environment and competitive system, if we still don't think about everything that has nothing to do with life, the result will be quite bitter.

Grandpa's generation went forward, or in a longer period of time, we saw that the stronger the people, the better their lives; Grandpa and his parents' generation, as long as they read some books, will have a good opportunity, because at that time, there were not many people studying and there was a lack of knowledge. But now our generation is basically studying to get a degree, and there are college students, graduate students and postdocs everywhere. If you want to have a better life, you must understand the principle behind it.

Just like a whip factory in the United States in the 1970s, after the invention of the automobile, the only ending of this whip factory was waiting for bankruptcy and death. People no longer ride horses and drive cars, so whip manufacturers will of course go out of business. This is the same as the products eliminated in every era, such as black and white film, cassette tape, tape recorder, DVD and so on.

Yes, most people will sympathize with and understand this ending. The times are advancing, and there must be sacrifices.

Surprisingly, the founder of the whip factory knew from the beginning that the whip he produced was just a tool and a medium. Why do consumers need whips? Yes, you would say, in order to ride a horse, let the horse give it a whip when it is unhappy. The founder is not satisfied with this answer. He repeatedly asked himself, what makes this horse unwilling to continue running?

The horse felt the pain brought by the whip and turned it into the motivation to continue running. Then what else can transform another thing, he thought repeatedly, yes, it is a catalyst.

What is this similar to in the industry? Yes, the actual Shishima is equivalent to providing energy for transportation, and the whip is the catalyst or stimulus of energy, in order to keep the transportation going.

If so, after the invention of the automobile, I can still do the business of energy stimulants. I can produce automobile engine belts, fan-driven belts, air purifiers and other energy irritants.

This is the value of finding the reasons behind things, which can make you think in a wider range and find solutions very easily. So when we have an insight into the real law, we can move it to enough fields.

Whips are catalysts of energy. Similarly, movies are the medium to record good times and stories, tapes are the carrier to convey moving music, gasoline is the right of car owners to continue driving, and Microsoft is the medium to make Internet users surf the Internet conveniently and safely ... With these underlying definitions, both products and insights into industry development will have a different broad perspective.

As mentioned in the previous section, what causes us to listen to different people's suggestions and make choices? Daily necessities are products with heavy personal preference and low decision-making level. Computers are products with high decision-making degree and low preference degree. Cosmetics, on the other hand, are the products you want to buy, which are valuable and give extra value to the most fashionable big-name stars.

When we understand the reasons behind these, we can transfer them to other fields.

If we see an advertisement now, it is a rice brand, and the popular star keeps saying that this kind of rice is much better, we can judge that what we usually hear from ourselves is similar products, and the advertisement of a star doesn't work at all. Or maybe a restaurant has poor feedback from third-party reviews, but it keeps launching a circle of friends to engage in activities for others to eat. Obviously the effect will be greatly reduced.

Similarly, you should persuade your friends to see a movie now, and don't say who thinks it's good. Instead, find the movie he liked before, and then tell him that this one is similar to that one, and he will naturally listen to himself.

Knowing that movies are records of good times and stories, people value not movies, but time related to themselves. Then we will not oppose the rise of digital cameras, and we will see the great value of digital before most people.

Knowing that gasoline is the owner's right to continue driving, people value not gasoline, but let themselves continue to fly at will. Then you will be optimistic about the development of electric vehicles earlier than most people and see the value of long-lasting batteries.

Summary:

Cognitive ability is one of the most important abilities in this era. Want to have, not by reading a few articles, making a few friends, accepting a few new things. It is the processing, processing, storage, extraction and migration of information and knowledge.

The improvement of cognitive ability needs to establish enough thinking frames, find out the reasons behind things and transfer knowledge to enough fields.

Unfortunately, even if these three points are achieved, it is far from enough, and it needs constant practice. Just like training your own muscles, only by continuous training will you become more relaxed and smooth. Otherwise, these methods are like dumbbells placed in the corner for a long time, and they will have no effect except dust.