Share the entrepreneurial process of Chinese hamburger.

First of all, let me introduce myself. I am a college student in a famous university (national top 10). After graduation, I worked in Wuhan No.1 Middle School.

I work in an electric power company, and my job is not bad. I can get about 6000 a month, which is quite good in Wuhan.

The treatment for it. But there is something restless in my bones. I always wanted to start my own business and be my own boss.

I guess many of you have the same idea as me, but most of you just don't implement it. But I will carry it out.

, paid a great price, but also gained a lot of experience and lessons, and now go back and bleed.

My lessons and my experience with some achievements now are shared with you, hoping to help you.

I. Inspection items

I like to make snacks and eat them. In addition, snacks are also lower than other entrepreneurial thresholds. If they can do it, they are unique.

Color can also make money. At that time, I thought that if I could open a chain store, I could make a lot of money.

I visited xiang yuan Crossing the Bridge Rice Noodles and Yunnan Sixi Cold Rice Noodles, and learned more about the technology and management of catering.

Chinese fast food mode. Gain a lot:

(1) The position of catering is always the first. Don't look at the size of the shop, 2 square meters is a good camp.

Business income can exceed your business income of 20 square meters in a poor area. One of their windows is

The daily turnover of braised pork sellers is 20,000. Such a small place produces such high benefits.

(2) The second place in catering is taste, which must have its own characteristics and core technology. People in China like to follow the trend. What?

When things sell well, people immediately start making fakes. Only when you have your own core technology and unique taste can you stand out.

Group.

Considering that Chinese hamburger is Chinese hamburger, it has many customers, small storefront and small investment, so I

I decided to make China hamburgers.

Second, start learning.

At first, I was looking for videos on the Internet to teach myself, while studying at the computer in front of the stove. A month has passed.

I wasted a lot of flour and bought a lot of materials, but I still can't make it. Let's learn from the master. then

I started running around three towns in Wuhan to see which one cooked delicious food, and then asked if others had taught me. Later selected.

I paid 2000 yuan. The master is only allowed to do odd jobs, and the core technology is not allowed to be contacted. He also euphemistically said: I want one.

Take your time, don't worry. Later, I realized that I had been cheated. People only treated me as a free labor, and then I left.

In desperation, I went to Xi 'an because there were authentic Chinese buns. After staying in Xi 'an for a few days, I found out.

A real authentic Chinese hamburger shop, I will go there to buy Chinese hamburger every day, and after a week, I will eat in it.

Master is familiar with it. Then it closed at night. After the boss left, I went to find one of them. I feel it.

The teacher who got up and looked familiar explained his purpose. At first he refused, but he couldn't stand my indecision.

Considering that I am from other places and will not affect their business, I finally promised to teach me, but only at night.

Because he has to work in the shop during the day. In this way, I learned the authentic Chinese hamburger technology and cold skin technology.

Of course, I have to pay the master. However, for technical reasons, I gained a lot this time.

The foundation is laid, and the rest is to open a shop.

Summary:

(1) It's ok for people who have a foundation to know their own skills, but it's better for people who are not cooks like me.

Difficulties. Even if you can finally figure it out, the time is not worth it compared with the development cost and tuition.

(2) Find a master, or he will take your money and promise you something different.

I'll teach you. Or some just teach you that kind of indifference, completely blind before collecting money, so I personally

I think we should be cautious in learning from teachers, and we must see whether the master is enlightened or not. If not, forget it as soon as possible.

Third, the success and failure of opening a store for the first time

After returning to Wuhan, I bought all kinds of electrical appliances and needed equipment and prepared to open a shop. I chose a city near my school.

I rented half the facade of a fruit shop in the village and sent people to do business. On the one hand, it can reduce the number of houses.

Rent, on the other hand, if I fail, the cost of moving my location is relatively small. Later, it turned out that my

The choice is correct.

I only make Chinese buns here. At first, I was a little puzzled about the temperature and noodles because of my inexperience.

The solution is not thorough enough, not as good as Xi 'an's master, but it can still be sold. Braised pork is ok, because it matches

Only when you know, the taste of braised pork can be guaranteed. Business is getting better every day, from the first day of 50,

By 100, by 200, by 300, there are more and more customers.

Just when I was complacent and happy, I expected the business to rise at such a speed.

Turnover began to decline, from 300 to 200, and then from 200 to 100, with more and more old customers.

The less. I'm lost. Why? Until one day, I opened my braised pork pot and smelled it.

A little sour, I thought: Is the marinade soup broken?

So I ate some China steamed buns, let my brother eat some, and then we began to have diarrhea at night.

I finally understand why. It turns out that when Master taught me how to cook Chinese buns, he didn't teach me how to protect the marinated soup.

Save, lead to my brine soup is broken, customers naturally less and less.

Suddenly thought of melamine, for the food industry, safety is always the first. If yours

Food can't be used safely, only death awaits you. In desperation, considering that repeat customers will not come again,

Although I know how to preserve marinated soup through research and consultation, the customer only trusted you once, and I ignored it.

Let customers trust me again. Thirty-six plans are the best policy, so we can only start again somewhere else. So I said goodbye.

I met the landlord and started my next shop.

Fourth, open a shop for the second time.

After the first store ended, I started my second store. The second store is also shared with others. This time,

The location is better than the first store, so the rent is twice as expensive as the first store, 800 yuan/month, one.

A porridge shop shared it. The boss who sells porridge is honest, but his wife is dishonest. according to

When I was doing business there, I observed that his wife should have a man outside. Of course, it's none of our business.

Get down to business.

There is no publicity when it just opened, and the only variety on the market is Chinese steamed buns, which are relatively deserted and can only be used for a few days.

Sell around 50 yuan. This doesn't feel good.

Later, I thought the variety was too single, so I added the honey burrito I learned in Yunnan.

Yes In this way, we can enrich the varieties, and secondly, we can expand the scale and develop ourselves. Guobu

Of course, with the addition of burritos, business is getting better, and the Chinese hamburger and burritos are all together.

Well, I'm glad to see that the turnover is increasing day by day. But when the turnover rises to

At 300 hours, there was stagnation.

After analysis, I think: should we increase publicity to let more people know about my Chinese hamburger and burrito?

So I took advantage of Singles Day:165438+1October 1 1 to do an activity. Usually buy burritos or meat on Singles' Day.

Students with steamed buns send ham to ladies and eggs to men. The advertisement for the activity is in the student dormitory and other places in that street.

Publicity places are posted everywhere, and I was informed to go to my place a few days in advance to buy China buns and burritos.

Pictures of my classmates. The day of the activity was very lively, and there was a long queue at the door, which made all the shops next to it come to watch. very

Spectacular and happy. The turnover doubled that day. Of course, it also makes me very tired.

After tasting the sweetness of the activity, I began to continue to engage in activities. It's just points, nothing special, and milk tea

Shop, I am a cake. One point is enough to give a cake ten points. Only in this way can you bring stability to yourself.

Passenger flow has increased the stickiness of our store and stabilized repeat customers. But this has a bad disadvantage:

The profit margin is reduced. If you buy one cake out of ten, you will lose 10% profit. I hope everyone is competing.

Use this activity in the fierce competition, generally do not use this method.

In addition, I think one of my more successful places is to deliver takeout: because my back is to the dormitory, I only deliver it to the dormitory.

From my classmates, this effect is particularly good. Because students are lazy, sometimes they are too lazy to eat. Make a phone call.

It was sent up. Sometimes one person eats the cake, another person eats it, even a dormitory. Such a residence

Having income close to 30 yuan is of great help to the promotion of turnover. But this needs to be put in the store.

Two people, not one person. More suitable for the form of a mom-and-pop shop.

In a word, the store opened smoothly and made a lot of money.

5. Start opening a branch.

With the steady flow of water from the first store, I began to think about opening a branch. First of all, let me talk about the circumstances.

Open a branch.

Just say there is a shop next to me that specializes in fried rice. It's a family of three, and another person is invited. business

Not bad, I can sell thousands of dollars a day, but I am very tired, relying on the fried rice master, which is his.

Father. Stir-fry one, the speed is relatively slow, the energy consumption is relatively large, and the father obtained depends on technology.

Very tired. Therefore, I personally don't recommend you to open that kind of fried restaurant, because this store is more dependent.

The master's skill changed the master's taste. This is also the disadvantage of Chinese food, which pays special attention to cooking skills.

Skills, pay attention to the skills of the chef, so that the chef's salary is very high, and you still rely on him. This is also Chinese.

The reason why there are many single restaurants and few chains.

You can look at KFC, McDonald's, these western foods, their hamburgers and cokes, and you don't really rely on them.

Employees' skills, because these things are easy to standardize, only need employees to carry out simple processing.

Yes And China's little sheep. Things like hot pot are easier to standardize. And cooking.

Fried rice is not easy.

If you want to open a branch, I don't think you should choose the standardized one when you start choosing varieties.

Hate things, such as cooking fried rice. Instead, choose things that are easier to standardize, such as steaming and boiling.

These processes, because these things are easy to standardize, only need to recruit simple operators. backstage

These operators don't know the formula and are not afraid of technology leakage.

In business, you must do what you don't want to do. You can choose what you want to leave, but you must also.

What you control in your hand. In this way, you can control the whole enterprise and get away from it.

For example, when making meat buns and making braised pork buns, the ratio of noodles to water is

Accessories are added by themselves. Then braised pork can be made by others, cake can be made by others, and cake can be sold by others.

What others sell, you can't do it yourself without others. Because you have a core, he can't live without you, but

You leave him and turn around.

Recruit a small employee, you can get started immediately, and it will not affect the taste, speed and quality of your shop.

I am honored to have opened five chain stores since I started my business, with a monthly flow of around 200,000.

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Master the key core technologies and standardize the flickering things. So we can hire workers to do it, and we don't need to do it.

Pay a high salary because anyone will do what they do. So they don't need high salaries.

Sixth, about entrepreneurship.

Starting a business is a very cautious thing. Entrepreneurship is a very hard, risky and persevering thing.

And the courage to burn your bridges, you may pay a high price for it, or you may not succeed for a long time.

Endure all kinds of unexpected difficulties, which may appear in various ways.

If you have a stable income and a good job now, I hope you will be careful and understand before you quit your job.

What do you need in life? If you need money, don't start a business, because you will probably lose a lot of money.

If you are dreaming, you should examine whether this is your real dream, and if so, for this dream.

It's not worth all your value Because you don't start your own business, you will have a family, a lover and a father.

Mom, they will all be affected by your entrepreneurship. Therefore, you should think it over before making a decision. Be careful! ! !

Finally, I wish our business is getting better and better!

0) College students, after graduation, work in an electric power company in Wuhan. The work is not bad, and they can get about 6,000 yuan a month, which is still very good treatment in Wuhan. However, there is something restless in his bones. I always wanted to start my own business and be my own boss. It is estimated that many people have the same idea as me, but most people just don't implement it. But I went to implement it, paid a great price, and gained a lot of experience and lessons. Now I come back to share these bloody lessons and the experience I have gained now, hoping to help you.

First, I like studying snacks and eating snacks. In addition, snacks have a lower threshold than other businesses. If they are different, they can make money. At that time, I thought that if I could open a chain store, I could make a lot of money. I visited Xiangyuan Crossing the Bridge Rice Noodles and Yunnan Sixi Cold Rice Noodles, and got a deep understanding of the technology and management of catering and the Chinese fast food mode. Gain a lot:

(1) The position of catering is always the first. Don't look at the store size. The business income of 2 square meters in a good location can be more than 20 square meters in a bad location. They sell braised pork in one window, with a daily turnover of 20 thousand. Such a small place produces such high benefits.

(2) The second place in catering is taste, which must have its own characteristics and core technology. People in China like to follow the trend. When something sells well, someone immediately starts to imitate it. Only when you have your own core technology and unique taste can you stand out. Considering the large audience, small storefront and small investment, I decided to make Chinese hamburger. Second, I began to learn art. At first, I found videos on the Internet to teach myself. Learn computer science while facing the stove. A month passed, and I wasted a lot of flour and bought a lot of materials, but I still couldn't make it. Let's learn from the master. Then I started running around three towns in Wuhan to see which one cooked delicious food, and then asked others if they could teach me. Later, I chose it and paid 2000 yuan. The master only lets the handyman do odd jobs, and the core technology is not allowed to contact. He also euphemistically said: step by step, don't worry. Later, I realized that I had been cheated. People only treated me as a free labor, and then I left. In desperation, I went to Xi 'an because there were authentic Chinese buns. After living in Xi for a few days, I found a real authentic Chinese hamburger shop, where I buy China steamed buns every day. A week later, I got to know the owner inside. Then I closed the door at night. After the boss left, I went to see one of their teachers whom I felt familiar with and explained my purpose. At first he refused, but I couldn't stand it. Considering that I am from other places and will not affect their business, he finally promised to teach me, but only at night, because I have to work in the shop during the day. In this way, I learned the authentic Chinese hamburger technology and cold skin technology. Of course, I have to pay the master. But I have gained a lot this time, because my technical foundation has been laid, and the rest is to open a shop.

Summary:

(1) It's ok for people with a foundation, but it's more difficult for a non-chef like me. Even if you can finally figure it out, the time is not worth it compared with the development cost and tuition.

(2) Find a master, or he may not teach you if he takes your money. Or some just teach you and don't care, and they are completely blind before collecting money, so I personally think it's prudent to learn from the master, and we must see if the master is enlightened. If not, forget it before it is too late.

Third, the success and failure of opening a store After returning to Wuhan for the first time, I bought all kinds of electrical appliances and needed equipment and prepared to open a store. I chose a village in the city near my school, rented half the facade of a fruit shop, and sent people to do business under the fence. On the one hand, it can reduce the rent, on the other hand, if it fails, the cost of my job transfer will be less. Later facts proved that my choice was correct. I only deal in meat buns here. At first, due to lack of experience, I didn't understand the heat and noodles thoroughly enough. I'm not as good as Xi 'an's masters, but I can still sell them. Braised pork is ok, because knowing the formula can ensure the taste of braised pork.

Business is getting better every day. From the initial 50 to 100, to 200, to 300, there are more and more customers. Just when I was complacent and happy, I expected the business to rise at such a speed. Turnover began to decline, from 300 to 200, and then from 200 to 100, and there were fewer and fewer old customers. I'm lost. Why? Until one day, I opened my pot of braised pork and smelled a sour smell, thinking: Is the braised soup broken? So I ate some China steamed buns and let my brother eat some. Then at night, we began to have loose bowels. I finally understand why. It turns out that Master didn't teach me how to preserve the marinated soup when she taught me how to make China steamed buns, which led to the deterioration of my marinated soup and fewer and fewer customers. Suddenly thought of melamine, for the food industry, safety is always the first. If your food can't be used safely, only death awaits you. In desperation, considering that repeat customers will not come again, although I know the preservation method of marinated soup through research and consultation, customers only trust you once, and I have no reason to let customers trust me again. Thirty-six plans are the best policy, so we can only start again somewhere else. So I said goodbye to the landlord and started my next shop again.

Fourth, after opening the first store for the second time, I started my second store. The second store is also shared with others. The location is better than the first one, so the rent is twice as expensive as the first one. 800 yuan/month, shared with a porridge shop. The boss who sells porridge is honest, but his wife is dishonest. According to my observation when I was doing business there, his wife should have a man outside. Of course, it's none of our business. Get to the point. Just opened without publicity, the only variety on the market is Chinese steamed stuffed bun, which is relatively deserted and can only be sold to 50 yuan for several days. This doesn't feel good. Later, I thought the variety was too single, so I added the honey burrito I learned in Yunnan. In this way, we can enrich the varieties, and secondly, we can expand the scale and develop ourselves. Sure enough, with the addition of burritos, business is getting better, and Chinese hamburger and burritos are getting better together. I'm glad to see that the turnover is rising day by day. But the turnover stopped when it rose to 300. After analysis, I think: should we increase publicity to let more people know about my Chinese hamburger and burrito? So I took advantage of Singles Day:165438+1October 1 1 to do an activity. On Singles' Day, women who buy burritos or China buns give ham and men give eggs. Advertisements for activities are posted everywhere in student dormitories and other publicity places in that street. I have informed the students who bought China buns and burritos from me several days in advance. The day of the activity was very lively, and there was a long queue at the door, which made all the shops next to it come to watch. Spectacular and happy. The turnover doubled that day. Of course, it also makes me very tired. After tasting the sweetness of the activity, I began to continue to engage in activities. It's just an integral, nothing special. Just like a tea shop, if I accumulate one point for each cake, I can get a cake if I accumulate ten points. This can bring you a stable passenger flow, increase the stickiness of your store and make repeat customers stable. However, this has a bad disadvantage: it reduces the profit margin. If you buy one cake out of ten, you will lose 10% profit. I hope you can use this activity in a fierce competition, but generally don't use this method. In addition, I think one of my more successful places is to deliver takeout: because my back is to the dormitory, I only send it to my classmates in the dormitory, and the effect is particularly good. Because students are lazy, sometimes they are too lazy to go down to eat, so they send them up by phone. Sometimes one eats cake, another eats cake, and even a dormitory eats cake. This dormitory has nearly 30 yuan's income, which is of great help to the promotion of turnover. But it takes two people in the shop, and it's not a time when they are alone. More suitable for the form of a mom-and-pop shop. In a word, the store opened smoothly and made a lot of money.

Verb (abbreviation of verb) began to open a branch with the stable running water of the first store, and began to ponder opening a branch. First of all, let me talk about when I can open a branch. Just say there is a shop next to me that specializes in fried rice. It's a family of three, and another person is invited. Business is ok, I can sell thousands of dollars every day, but I am very tired, relying on the master of fried rice, that is, his father. Frying one is very slow, consumes a lot of energy, and depends on technology, which makes my father very tired. Therefore, I personally don't recommend you to open a fried rice shop, because this kind of shop relies more on the skills of the master, and the taste will change if you change the master. This is also the disadvantage of Chinese food. Chinese food pays special attention to cooking and chef's skills, so that the chef's salary is very high, and you still rely on him. This is also the reason why there are many single restaurants and few chains in China. You can look at KFC, McDonald's, these western foods, their hamburgers and cokes, which are not very dependent on the skills of employees, because these things are easier to standardize and only need simple processing by employees. And China's little sheep. Things like hot pot are easier to standardize. Fried rice is not easy. If you want to open a branch, I don't think you should choose more troublesome things when you start choosing varieties, such as cooking and fried rice. Instead, choose those processes that are easy to standardize, such as steaming and boiling, because these things are easy to standardize and only need to recruit simple operators. These operators don't know the formula in the background and are not afraid of technology leakage. When doing business, you must do what you don't need to do, you must choose what you can not do, but you must control it in your hands. In this way, you can control the whole enterprise and get away from it. For example, you make meat buns, you make braised pork buns, and you add flour and water to the dough and accessories. Then braised pork can be cooked by others, cakes can be cooked by others, cakes can be sold by others, and you can't do it yourself without others. Because you have a core, he can't live without you, but you can turn around without him. Recruit a small employee, you can get started immediately, and it will not affect the taste, speed and quality of your shop. I am honored to have opened five chain stores since I started my business, with a monthly flow of about 200 thousand.