Who knows the historical background of the Sheraton Hotel? The more detailed the better

Sheraton is a brand of Starwood Hotel Group. Fortune 500 corporate resort management group. Now (March 2006), Starwood Group is looking for acquisition or joint opportunities for hotel brands in Asia. After the successful acquisition of Amy on August 25, 2005, Starwood Hotel Group. Resorts Group is looking for Asian brand hotels to acquire. Plans to acquire or unite a high-end Asian hotel brand with outstanding performance in the Chinese or Indian markets. Starwood Group's acquisition of Amy lasted four years. Ernest Henderson, the founder of Sheraton, was born on March 7, 1887, in Sushu, a town not far from Boston, USA. Mr. Henderson entered the hotel industry in 1933. The Sheraton is one of the first two hotels of the Sheraton Hotel Company. In 1937, he founded the Sheraton Hotel Company, which began using the unified name Sheraton in 1939. It wasn't until 1957, 20 years after the establishment of the Sheraton Company, that the first hotel was actually built. Since 1963, Sheraton has more than 700 hotels in more than 80 countries. Sheraton is strict in site selection, mainly choosing attractive metropolises and resorts. In the lodging and casino industry, Starwood Group has strong brand recognition in key markets around the world and leads in pricing. Starwood hotels have good geographical locations and are mainly located in big cities and resorts. The Group's hotel site selection criteria are: The development history of the area shows that there is a large and growing demand for full-service luxury and high-end hotels in the area, the space available for building hotel sites is limited and therefore the cost of developing this space Quite high. Starwood Hotels' scale strongly supports its core marketing and reservations systems. Starwood Hotels focuses on the luxury and premium segments, while its brands focus on different secondary segments of the market. Starwood Hotels also has a significant presence in the casino industry. It manages this business primarily through the Caesars brand. Sheraton hotels provide a home away from home for leisure vacationers. Starwood Hotel Group. Resorts International Group was originally named Starwood Lodging Trust/Starwood Lodging Corp. In 1996, before the name change, it owned 100 hotels, 26,483 rooms, and annual revenue of US$385.3 million. In 1998, Starwood completed three major events: changing its name and acquiring ITT Group and Westin Hotels, which had a considerable impact on its development. Starwood is known for the luxury of its hotels. Our brands include St. Regis, The Luxury Collection, Westin, Sheraton, Four Points and W Hotels. Franchise 41.8, entrusted management 28.5, capital management and others 29.7. In July 2005, the American magazine "HOTELS" published the statistics for 2004. Starwood (NYSE: HOT) ranks eighth with 733 hotels and 230,667 rooms. Ranked 8th in 2003, with 738 hotels and 229,247 rooms. It entered the Chinese market in 1983 and has 19 hotels in China with 17 under construction. Hotels in China are entrusted, franchised and selectively operated with capital. The hotels opened in China are distributed in metropolitan and famous tourist cities, including two in Beijing and Tianjin, Guilin, Xi'an, Wuxi, Nanjing, Suzhou and Sanya. On December 7, 2003, Sheraton Management Company signed a contract with Dayun International Plaza to open a store in Changsha. The five-star Dayun Sheraton International Hotel is scheduled to be completed in 2006. On March 21, 2004, Sheraton Hotel Group officially signed a contract with Great China International (Shenzhen) Co., Ltd., and the hotel part of the Greater China International Exchange Plaza will be managed by Sheraton Hotel Group, making it the largest single building in China with a construction area of ??more than 300,000 square meters. It has entered the substantive start-up stage and will be fully put into use in 2005.

Greater China International Trade Plaza is world-class in terms of space, facade design, curtain walls, elevators, air-conditioning equipment, including the first helipad in the central area, as well as architecture and project hardware.

The purpose is to build a first-class platform for multinational companies and Fortune 500 companies to enter the market. On July 10, Starwood Group obtained the official recruitment of assistant manager of Sheraton Sanya Resort Hotel through CCTV Economic Channel's "Absolute Challenge". On July 13, the Hainan Province Tourism Hotel Work Symposium was held at Yantai International Hotel. Mr. Nardini, General Manager of Sheraton Sanya Resort Hotel, delivered a welcome speech. There is no trace of theory. At the end of 2004, Sheraton signed a contract with Changsha store. On May 12, 2005, Xinjiang Taihao Industrial Development Co., Ltd. and Sheraton Overseas Management Company signed an agreement for the Sheraton Urumqi Hotel. The Sheraton Hotel will open on May 1, 2006. This project invested and developed by Xinjiang Taihao Industrial includes hotels, shopping malls, office rooms, etc. The total project size is more than 200,000 square meters, with a total investment of more than 800 million yuan. On October 1, the Sheraton Hot Spring Resort Hotel opened for trial operation, covering an area of ??more than 70,000 square meters, a construction area of ??more than 50,000 square meters, 347 guest rooms, and an investment of 420 million yuan. Construction began in March 2004. On December 10, the Sheraton Haikou Hot Spring Resort Hotel opened. China Huaneng Group invested 420 million yuan to build a five-star resort hotel with 341 rooms. In March 2006, the Sheraton Futian Hotel in Shenzhen went into trial operation with an investment of 400 million yuan and a construction area of ??60,000 square meters. On March 13, Teem City Group (formerly Tianmao Group) signed a contract with Starwood Hotel Group. Resort International Group is the Guangzhou Sheraton Teem City West Tower Hotel, which has 450 rooms and is scheduled to open at the end of 2008. This is the first time Starwood Sheraton has landed in Guangzhou. Las Vegas Sands will reach an agreement with Starwood Hotels to build a Sheraton hotel and a St. Regis hotel in Macau. In 2007, Sheraton Changshu Fupeng Hotel, invested and built by Changshu Yukun Real Estate Investment Company, opened with 340 rooms. In 2008, another Sheraton five-star hotel opened in Pudong, Shanghai. Henderson left this world on September 6, 1967, but his Ten Commandments remain: 1. Don't abuse your power and demand special treatment. If you don't resist it, you will become addicted. 2. Don't accept gifts from people who want something from you. 3. Everything about decorating the Sheraton should be done by Mary Kennedy. Mary Kennedy was selected from eight decorating masters through a decorating competition. Thereafter, she was employed by the Sheraton Hotel Company as a general manager of hotel guest room, restaurant and lobby decorations. 4. You can Idon’t cancel a confirmed room reservation. 5. Don’t give orders to subordinates until they fully understand their exact purpose. 6. The benefits of running a small hotel may be the taboo of managing a large hotel. 7. In order to make a deal, you must not squeeze the last drop of blood from the other party. 8. Cold dishes should not be served. 9. Decisions depend on facts, calculations and knowledge. 10. Don’t rush to blame your subordinates for their mistakes. In the actual operation of Sheraton Company, Mr. Henderson should also possess some management skills: 1. Emphasis on responsibility and diligence. 2. Pay attention to guest supervision and evaluation of hotel service quality. 3. All hotel services and food should be cost-effective. 4. Use floating prices to adjust the supply market. 5. Promote enterprise development through competition. 6. Emphasize management by objectives. In terms of promotion strategies, Sheraton Hotel Company uses advertising, personnel promotions, price concessions, the establishment of international clubs and special events, and uses the hotel company's complete internal entertainment facilities to provide customers with convenient and thoughtful services. Among Sheraton Hotel Company's many promotional tools, two are innovations in the international hotel industry. First, the establishment of the International Club is to attract the high-end market and encourage them to stay in the hotel frequently; second, it is to open the Sheraton Tower and provide special services, thereby strengthening Sheraton's high-end luxury image in the world's hotel industry. At that time, the five-star Huating Hotel of Shanghai Huating Group was once managed by Sheraton. Sheraton's customer source system brought 30% consumption to the 20% of guests transported by the Huating Hotel.

Since there was no consensus on the second management fee after the expiration of the management period, Huating Hotel began to be managed by Zhongmin itself.