Introduction to Baotou Mengniu Company

Inner Mongolia Mengniu Dairy (Group) Co., Ltd. mainly produces milk product series. It has established more than 20 production bases in 15 provinces and municipalities across the country, with liquid milk, yogurt, ice cream, dairy products There are more than 200 items in five series of cheese and cheese. The products cover the domestic market with their excellent quality and are exported to the United States, Canada, Mongolia, Southeast Asia, Hong Kong and Macao and other countries and regions. In September 2011, Mengniu was exposed to three cases of problematic milk.

Inner Mongolia Mengniu Dairy (Group) Co., Ltd.

Headquarters location: Shengle Economic Park, Horinger County, Hohhot City

Inner Mongolia Mengniu Dairy (Group) Co., Ltd. (hereinafter referred to as Mengniu Group) was founded in August 1999 and is headquartered in Shengle Economic Park, Horinger County, Hohhot City, Inner Mongolia Autonomous Region. In the 11 years since its founding, Mengniu Group has developed into a large-scale dairy processing enterprise with total assets of more than 14.1 billion yuan, nearly 30,000 employees, and an annual production capacity of 6 million tons.

At present, Mengniu Group has established 29 production bases in 19 provinces, autonomous regions and municipalities across the country, with more than 400 items in five series including liquid milk, yogurt, ice cream, milk powder and cheese. The products are known for their excellent quality. Covering the domestic market and exported to many countries and regions such as the United States, Canada, Mongolia, Southeast Asia, Hong Kong and Macao.

In line with the corporate positioning of "a milk manufacturing service provider committed to human health", Mengniu Group has ranked last in the national dairy industry from 2007 to 2009 in just 11 years. Ranking first in China's dairy industry for three consecutive years, it has created the world-famous "Mengniu Speed" and "Mengniu Miracle". Mengniu Group's main business revenue in 2009 was more than 25.7 billion yuan, net profit reached 1.22 billion yuan, and taxes paid were 1.3 billion yuan. In the first half of 2010, Mengniu Group achieved operating income of 14.4342 billion yuan, an increase of 19.31% over the same period last year, and a net profit of 618.8 million yuan, once again retaining the title of "overall champion" in China's dairy industry.

In 2009, Mengniu Group ranked 241st among the top 500 large enterprise groups in the country, ranking first in the same industry in the country. In the 2010 "Top 500 Asian Brands Ranking", Mengniu Group ranked 132nd on the list, replacing the Japanese dairy company "Yakult" to be ranked second in Asia and No. 1 dairy brand in China. In the latest world dairy rankings, Mengniu Group has ranked 16th among the top 20 dairy companies in the world.

As a key leading enterprise in the national agricultural industrialization, Mengniu Group has established more than 3,000 milk stations in the surrounding areas of various production bases across the country, contacted more than 2 million dairy farmers, and purchased more than 15 million tons of fresh milk in total. It has distributed more than 40 billion yuan in milk payments to farmers and herdsmen, created a cumulative output value of more than 100 billion yuan, paid more than 5 billion yuan in taxes to the country, created nearly 400,000 jobs, and the per capita income of employees has remained at the same level nationwide for five consecutive years. No. 1 in the industry, it is praised by the society as "the largest rice bowl enterprise" since the development of the western region.

In order to adapt to the needs of modern production scale and high-quality dairy products, Mengniu Group continues to strengthen and guide the construction of intensive and standardized milk sources. It has currently cooperated with Modern Dairy (Group) Co., Ltd. to The country has participated in the construction of 13 modern dairy farms with 130,000 cows. With the strong support of local governments, the drive and guidance of Mengniu Group, and the active participation of social forces, the construction of Mengniu's milk source base has basically achieved intensification and standardization. The milk sources from modern pastures and breeding communities have been Accounting for more than 70% of the total milk source, milk quality is guaranteed from the source.

Over the past 11 years, in accordance with the working philosophy of “based on independent development, cultivating core products, and seizing high-end technology”, Mengniu Group has actively invested in research and development funds and built an internationally leading dairy research and development center. At the same time, it has cooperated with China Inspection and Quarantine The Academy of Science established the "Dairy Joint Laboratory" and embarked on a unique path of independent innovation, and was hailed as "the most creative Chinese enterprise".

At present, the company has registered 709 patents at home and abroad, launched the top-quality pure milk "Naijue 6 Special Milk" and "Deluxe Pure Milk", and a new dairy product that has broken through three technical problems in the world's dairy industry - "Mengniu Real Fruit Grains" ; Cooperate to develop LABS probiotics and high-end infant formula milk powder that are in line with the constitution of the Chinese people. At the 27th World Dairy Conference, Mengniu Group's high-end product "Deluxe" won the "Product Development Award", achieving China's "zero breakthrough" in the history of the world's dairy industry gold medal, and winning glory for our country and nation. Adding color to the “Breast Capital of China”.

In terms of quality management, Mengniu people adhere to the concept of "the quality of products is the quality of their character" and strictly control all aspects of raw milk acquisition, production process, warehousing and transportation. At the same time, they invest a lot Funds have established an internationally advanced dairy product quality inspection center and trained a group of high-quality quality inspection teams to fully guarantee product quality and make Mengniu products the "most trustworthy food"

" Small victories depend on wisdom, big victories depend on virtue.” While the company is developing rapidly, Mengniu people have always adhered to the philosophy of being actively committed to social welfare undertakings: from donating money to fight SARS to donating milk to teachers across the country and 1,000 primary schools in poverty-stricken areas across the country, to supporting the southern snow disaster and Wenchuan, In the past 11 years, Mengniu Group has invested more than 500 million yuan in public welfare, including donations for the Yushu earthquake and drought in southwest China. At the same time, Mengniu also jointly launched the "China Milk Drinking Campaign" with the theme of "One pound of milk a day, strong Chinese people" with 7 units including the China Dairy Association, China Education Development Foundation, and the National Student Milk Office. Together with the Training Bureau of the State Sports General Administration, Tetra Pak China and more than a dozen enterprises and institutions, we jointly launched the "China Milk Love Action" and made unremitting efforts to increase the awareness of Chinese people about drinking milk and improve their physical fitness.

Protecting the natural environment and creating ecological harmony is the consistent pursuit of Mengniu people. Over the past 11 years, Mengniu Group has been actively committed to the specific practice of environmental protection and circular economy. It has invested a total of more than 400 million yuan in environmental protection funds, treated more than 15 million tons of sewage annually, all of which have reached national standards, and reduced chemical oxygen demand by approximately 3.8% annually. More than 10,000 tons of treated gray water are all recycled. In the construction of large-scale pastures, the company has effectively solved the environmental pollution caused by large amounts of excrement in dairy farming by building biogas power plants, turning waste into treasure, playing a positive role in demonstrating and guiding the construction of large-scale pastures in China, and achieved good social efficiency and economic benefits.

"Building the world's dairy capital and building an international brand" is Mengniu Group's unswerving goal. Currently, the company is moving towards the phased goal of becoming "the top 10 dairy companies in the world".