Design changed to new media operation

I have been engaged in fashion design for 3 years. I switched to new media operations in 3 months with zero foundation and received 7k+ offers. Many friends will ask me, how did you do it, and do you have any experience that you can pass on?

Nowadays, more and more people are switching to new media operations, mainly because the threshold for new media operations is low and the prospects are good. In fact, this is also the main reason why I switched from design to new media operations.

Below I will combine my 3-month experience of successfully switching to new media operations with zero foundation, and describe my career change experience from three aspects:

1. Switching to new media from design Is operation really suitable for you?

2. If you switch from design to new media operation, how can you learn from scratch?

3. If you switch from design to new media operation, how do you get the offer you want?

Let’s get into the text~

Let’s talk about me and new media operation first The connection

I majored in fashion design for four years in college. After graduation, I went to a fashion design company in Hangzhou and stayed for three years, working from a design assistant to a fashion designer.

In Hangzhou, 80% of clothing is mainly e-commerce. What we pursue is the sales volume of clothing. We often go to the clothing and accessories market. The design must be able to refer to the models on the market. To put it bluntly, Will copy money.

The boring work and the impact of this year’s epidemic on the clothing industry gave me the idea of ????changing my career. Later, I was attracted by the answer in Zhihu’s previous article about the development prospects of new media operations.

The author of the article switched to new media operations with zero foundation in 3 months, and within a year he was already a new media operations director with a monthly salary of 13k.

This confirmed my determination to switch to new media operations. Here is an analysis based on my experience on how to determine whether I am suitable for switching to new media operations:

1. Switch to new media operations Operating because of interest

With the continuous rise of the new media industry, many people are curious about new media operations.

If you want to understand what kind of industry this is and what it does specifically, I do not recommend that you choose to switch to new media at this time. Your temporary interest cannot support your future work.

2. I switched to new media operation because of the good development prospects

I switched from design to new media operation mainly because the development prospects of new media are attractive to me. force.

It can satisfy my pursuit of "Qian Jing". If you are also interested in development prospects, I suggest you try this based on your actual situation. After all, this has advantages and disadvantages.

3. The reason for switching to new media operations is because the threshold is low

Low threshold has become the primary reason for most people to switch to new media operations.

Low threshold does not mean low requirements. The chance of success in new media operations for job seekers with no experience is less than 10%. Even if they are successful, they can only start as assistants or handymen, so it is not recommended for friends to apply. choose.

Based on my own experience in changing careers, there are two main ways to choose:

1. Self-study to change careers in new media operations

Query information through various websites, Or take courses on various online platforms, or read books.

For people like me who have poor learning and understanding abilities and want to learn systematically, the self-study method decisively chose to give up.

2. Paid learning to switch to new media operation

Paid learning is mainly divided into two ways:

a. Offline paid learning

< p> This will make you feel like you are back to the time when the teacher was in the classroom when you were a student, with deskmates and teachers supervising the learning together.

But the disadvantage is that the cost is high and it is difficult for office workers to unify their time.

b. Online paid learning

You can study online courses anytime and anywhere, and you can arrange your time freely.

Systematic learning of new media operation knowledge is provided by professional teacher guidance, as well as targeted project practice and interview guidance, but the disadvantage is that the cost is high.

For me, who has zero basic design skills and switched to new media operations, online paid learning is a bit expensive, but it is an excellent choice for me.

Below I recommend three good online learning training institutions that I studied when I changed careers: Warm Stone Network, Half-Level Private School, and Three Classes.

01. Waranshi.com

Focuses on Internet operations, and the course content is relatively systematic. It is suitable for beginners who want to switch to new media operations with zero foundation. There are professional teacher guidance, paid courses, and free trial courses.

02. Semi-private school

The educational philosophy of "learning by doing is the best" is aimed at beginners who switch to new media operations with zero foundation and learn the theory of full-stack new media people. Knowledge, guided by professional teachers, as well as paid and free trial courses.

03. Three classes

Focus on courses related to the Internet industry, distributed at different levels, and provide stepped and practical learning plans with the goal of cultivating core talents in the Internet era.

After taking classes from three schools, I liked the educational philosophy of Banji Private School, which is that “doing is the best way to learn”. At the same time, it was mainly focused on the field of new media operations. Finally, I chose the Banji Private School course.

If you also want to learn, you can leave a message in the comment area and I will reply one by one.

3. What should I learn when switching to new media operations?

Many friends often ask me, what should I learn and what abilities should I have when switching to new media operations? Today I will talk about switching to new media operations. What do you need to learn about media operations? Prepare your notebook, here comes the key point.

01. Learn the ability to write copywriting

When I first saw the need to write copywriting, I thought that I couldn’t write well. How to write good copywriting? I thought about giving up. But after studying, I discovered that articles and copywriting are two different things.

Good articles are for people to read and appreciate, and good copywriting is used to convey information to users.

Regarding how to improve copywriting skills, I have compiled the following learning stages based on my own experience:

02. The ability to learn user passion

Users are the basis of all marketing, and all content is centered around users, so we must be "user-centered", think about what users think, and understand what users are good at.

03. Learn the ability to plan events

Any new media company will launch some online and offline activities to develop new users. , Maintain old users.

There are also some activities that are combined with current hot topics, such as the July discount launched by sisters who have been riding the wind and waves recently, riding the wind and waves, and having fun all the time.

04. Learn the ability to analyze data

For a company, every decision is supported by certain data.

Data analysis runs through every aspect of work. For example, if you publish a piece of copy now, how many reads, shares, likes, etc., how many new users your activities bring, and the number of conversions How much is it.

You need to be able to analyze the data and know what the next step is. What parts still need to be optimized?

In short, new media operations must learn to use data to speak.

05. Learn the ability to communicate

No matter what industry you are in, you need to communicate with people, and new media operations are no exception.

Good communication skills are to be able to express your intentions accurately and let the other party know what you are talking about. For new media operations, the main objects you need to communicate with are:

Boss and colleagues

At this time, you need to focus on overall team collaboration. At work, after all, Time is money, and no one wants to waste time listening to your nonsense about a couple.

Users

If you want users to describe your product, then you must describe your product very clearly so that users can instantly get the key points you want to express. Don’t be muddled. .

4. The practical stage of switching to new media operations

For me, the experience in the practical stage is the bridge between job hunting and the company. Through this experience, I have my own A portfolio is a stepping stone to your business.

Create my official account

The official account is my first project in the practical stage. It is the first time I create an official account. After completing the basic information settings, the next step is to enter Editing of soft articles, design of public account pictures, etc.

I recommend the Band-Aid and MAKA picture design tools that I often use. You can design beautiful pictures without using PS.

There are also 135 Editor and Xiumi Editor, which are tools that can format articles and solve a single formatting mode.

Finally, there is the release of soft articles.

I have compiled some information on operational tools and put them in my gift bag. If you want to know more about operational tools, leave a message in the comment area.

Before I got my favorite 7K+offer new media operation position, I mainly prepared the following two aspects:

1. Resume

Understand the requirements in advance Go to interview about the company's product information, business model, and main channels. Find out the job requirements through recruitment information, and try to match your resume with them.

When I first started looking for a job, I submitted my resume but it came to nothing, and I later summarized my experience of failure.

I have compiled a resume template and frequently asked questions for a zero-based interview with new media operations. They are all included in my gift bag. If you want it, please leave a message in the comment area and tell me.

2. Interview portfolio

No matter how good it is, it is not as good as actually showing it. The portfolio is the key factor for us to successfully obtain the offer.

In the practical stage, you must constantly accumulate your own portfolio, such as how many good soft articles your public account has published, how many reads and how many fans you have, and you must use data to increase your persuasiveness. .

Next, it’s time to enter the interview stage. I wish all my friends who have switched to new media operations can get their favorite offers.

Having said so much, do you still want to know more about the work content, operation tools, and interview techniques of new media operations? If you want, please leave a message in the comment area.

Finally, I wish all friends who have switched to new media operations a successful career change.