Introduction to Letao. com

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Rest assured! Enjoy it! Letao! Letao was founded in May 2008 by Mr. Bi Sheng, the former marketing director of Baidu, and Ceyuan Venture Capital, with Mr. Lei Jun, the chairman of Jinshan Group, as the director.

20 10 in may, Tiger Fund, one of the largest private equity funds in the world, and Detong Capital, an internationally renowned venture capital, jointly invested in Letao.

Letao team, full of entrepreneurial passion, you will find that many of our employees are still working online in the early hours of the morning and are happy to work. Letao regards customers as family members and close friends.

Letao's efforts are not only for himself, but also for all Letao's family!

Letao: Happy work! Happy shopping! Happy life! the year of 2008

In May 2008, Letao was established and won the first venture capital.

In June 2008, Letao conducted an online test, focusing on the toy market, and cooperated with Disney to launch the genuine toy "Robot Kawara Tsutomu" series;

In July 2008, Letao cooperated with Tencent, Sina, Baidu, Jinshan and other companies with strong Internet resources to officially promote Letao.

In August 2008, Letao established Guangzhou office and Guangzhou warehouse;

From June 5438 to February 2008, Letao won the honor of "TOP 100" in 2008;

In 2009

In February, 2009, Letao decided to add new footwear items, and began to prepare sources and new websites.

In May, 2009, Letao Shoe Website began internal testing;

On August 18, 2009, Letao Shoe Website was officially launched.

From June 5438 to February 2009, Letao won the honor of "TOP 100" in 2009 again.

20 10 year

20 10 65438+ 10/0/,Letao merged the footwear website and the toy website simultaneously, canceled the toy business in business, unified the domain name, and announced that it would only deeply cultivate footwear products.

May 20 10, Letao improved five warehouses in Beijing, Shanghai, Guangzhou, Wuhan and Shenyang;

20 10 In June, Letao released the news of the second round of financing, and American Tiger Fund and Detong Capital injected 100000 USD into Letao;

20 10 July, Letao and Baidu jointly launched the Q2 sportswear report for 20 10;

In February of 20 10, the daily average order of Letao exceeded 3,000, and the annual sales of Letao in 20 10 reached 10 billion RMB.

On February 20 10, Letao won the honors of Alipay's "My Favorite Shopping Website", China Times' 4th CEO Summit Forum's "Top Ten Growing Enterprises", DONEWS website's "Best Word-of-mouth Enterprise in Internet Industry" and Weekend Pictorial's "Cool Brand Growth".

20 1 1 year

2011110 In October, Letao released the news of the third round of financing, and jointly invested 30 million US dollars in Letao by Ceyuan, Tiger Fund and Detong Capital.

2011March, iResearch released the ranking of China B2C order conversion rate, and Letao ranked tenth, and Letao officially entered the first B2C camp in China; Letao moved to a new house and its headquarters moved to Wangfujing Macau Center in the center of Beijing.

20 1 1 April, iResearch released the B2C traffic list of China footwear, and Letao ranked first; Letao released version 2.0 of android client, so far, Letao's mobile layout on iPhone, Android, symbian client and WAP station has been fully completed.

20 1 1 In May, Letao's warehouses in Shanghai, Guangzhou and Beijing were expanded into 10000 square meters warehouses, with a single warehouse capacity of 500,000 pairs of shoes, a total production capacity of over one million pairs of shoes and an average daily order volume of over 10,000. The online retail of footwear industry ranks first.

On 20 11June1day, Letao publicized the establishment of the "Letao Little Feet" fund, and put an advertisement on Baidu's homepage on Children's Day, and jointly donated 6 1000 pairs of shoes to barefoot children in poor mountainous areas with Baidu, which caused great repercussions.

On the 20th11June15th, Letao released the tide shoes strategy and jointly launched the tide shoes with Angry Birds. So far, Letao has cooperated with all the most popular mobile games in the world!

20 1 1 July, Letao shoes were sought after by hipsters such as Nicholas Tse and Louis Koo.

20 1 1 In July, the first version of Letao Iphone andriod symbian client was fully launched and officially entered the mobile e-commerce market.

20 1 1 In July, Letao cooperated with Asian trend magazine Milk to launch the Reklim brand shoes. Coupled with the previously released shoes for entertainment stars, Letao has gradually formed a series of shoes.

20 1 1 August, Letao is about to celebrate the second anniversary of its transformation!

On 2011August 18, Letao celebrated its third anniversary, and on 8 18 celebrities were present to congratulate it, setting a record of daily sales of 30,000 pairs!

20 1 1 year165438+1October 22nd, Letao became the first demonstration enterprise of e-commerce integrity website in China.

20 12

201265438+1October 9 announced that it had won the fourth round of financing of USD 30 million.

In 20 13, due to the supplier relationship, it was forced to transform itself and its own brand.