How much can Zhuhai commercial real estate digest?

In less than a month, many commercial real estate projects such as Yuhai Global Financial Center, Renheng Binhai Center and Xinhaizhou were opened to the outside world. Since last year, more than 30 large and small commercial complex projects have appeared in the public eye. In the latest data released by Zhuhai Statistics Bureau, the residential area in the main city is gradually decreasing, while the pre-sale area of commercial projects has doubled. At the end of last year, this newspaper reported that the office buildings in Zhuhai sold to zero in 2008. In 20 12, the saleable area of office buildings in Zhuhai increased by 17 times compared with the same period of last year, which was more than the sum of the seven years before 20 12. How to digest these commercial projects in Zhuhai? How to digest? It has become the hottest topic in the industry recently. Cheng Guangping, planning director of Zhuhai Win Juli Real Estate Planning Company, participated in this review. Q: Zhuhai plans or starts a number of commercial real estate projects within one year. Is this a challenge for Zhuhai, which is backward in business? A: Among these projects, the second phase of Laoxiangzhou Yangming Square, Gongbeiling Xiucheng MOMALL, Gongbei Huarun Times Square, Gongbei Renheng Binhai Center, Lanpu Li Fuhua, Nanwan Fahua Shangdu, Qianshan Xinhaizhou, Qianshan Chengfeng Square and Shangchongguan Haina City have started, and the total supply is still relatively large. After careful analysis, I think there is still a great opportunity for commercial production in Zhuhai at present. First of all, from the internal point of view, most of the above-mentioned commercial real estate projects under construction are located in urban regional business districts. Due to the influence of urban topography, the radiation force is limited, so the mutual competition will be weakened. In addition, the positioning of the above-mentioned projects is to undertake the original commercial formats in the region and make appropriate upgrades and supplements to become representative projects of high-end businesses in the region, which will help to lock in the customer base of consumption upgrading in the region and promote the reconstruction of commercial grades in the region. For example, the second phase of Yangming Plaza has been upgraded on the basis of the format formed in the first phase, with larger scale, better environment, richer formats and more complete categories. After the opening of the first and second phases as a whole, the consumption level of Laoxiangzhou business circle is more perfect, and the project can maintain its competitiveness because it has been upgraded to the core of Laoxiangzhou business circle. Secondly, from the external factors, Zhuhai has been established for more than 30 years. Prior to this, due to the scattered business circle in the city, the small resident population, the middle and high consumption was affected by factors such as the diversion of Hong Kong and Macao, and commercial consumption has been in a weak state. But in the future, due to the influence of bridges, light rail and urban positioning, Zhuhai will undergo great changes, the consumption population will increase and the consumption capacity will be enhanced. In the past, the juxtaposition pattern of Gongbei, Jida, Laoxiangzhou, Xinxiangzhou, Qianshan and Nanwan will be broken, and Gongbei may become the largest business circle, which will lead to changes in the business format in the business circle. Therefore, the Gongbei business circle has strong plasticity and greater opportunities, but it also faces great competition. Q: What do you think are the characteristics of these commercial projects at present? What changes can it bring to Zhuhai? A: From the planning point of view, the projects currently under construction are a kind of residential ground floor merchants or independent shopping malls, such as China Resources Times Square, Yangming Square and Chengfeng Square. , and the main formats are department stores and shopping malls; The other is a complex project, which integrates hotels, pedestrian streets, department stores and office buildings, such as Li Fuhua in China Shipping, Renheng Binhai Center and Xinhaizhou. These projects will first improve the commercial consumption pattern of Zhuhai's "supermarkets playing the leading role", upgrade the commercial grade, promote consumption growth, and even promote the return of some high-end consumption from Macao and Hong Kong; After it is completed, it will also have a certain impact on the changes in the commercial format of the surrounding blocks, and even affect the face of a city.