Business plan for opening a supermarket

A supermarket is a supermarket. It generally refers to a store where goods are displayed on open shelves, customers serve themselves, and payment is settled in one go. They mainly deal in fresh food and daily necessities. A supermarket is a retail enterprise that provides consumer self-service and open-ended self-selection. Opening a supermarket is the wish of many people. The following is a business plan for opening a supermarket that I have compiled for you as a reference. Welcome to read!

Business plan for opening a supermarket Part 1: Specialty supermarket business plan

1 , Notes on business plans

1. Pay attention to products

2. Dare to compete

3. Understand the market

4. Demonstrate action Policy

5. Showcase your management team

6. Excellent plan summary

1. Introduction to specialty supermarket:

In the bustling city In the University Town of Xiasha District, there is our students’ own supermarket, the University Town Specialty Supermarket. This is the dream of the majority of students studying abroad. The supermarket is open to all teachers, students and foreign tourists in the university town, so that everyone can eat all over the world here. We aim to serve our classmates and provide them with local specialties. It is a convenient place to solve the worries of the mind, allowing students far away from home to eat the specialties of their hometown, feel the taste of their hometown, and allow more students to taste food with different flavors. .

The specialty supermarket will be divided into two floors. The first floor has ten shelves displaying specialties from various places. Try to include green specialties from all over the world so that you can eat them all at once. We also have a counter for local specialty jewelry. The second floor is a casual specialty bar that provides you with freshly made specialties and specialty drinks from various places. This is the specialty of our supermarket, integrating leisure and shopping. Let you enjoy your shopping journey.

We will be responsible for the management of the supermarket ourselves. We all have our own professional knowledge, and the talent advantages in each major mean that we do not need to rely on others. Only his own supermarket will serve him wholeheartedly. This is our greatest advantage. Everyone will consciously propose timely plans for the development of the supermarket. Supermarkets will also strictly control quality to ensure the food safety of students. To this end we will establish a set of our own product purchasing system. 1; Only cooperate with reputable merchants and sign integrity agreements. 2: The inspection department implements a responsibility system. We will ensure that all products are of excellent quality.

2. Financing method:

The investment in the supermarket will be shared by several of our founders, implementing a joint-stock system, and taking advantage of the country's preferential policies for college students to start their own businesses, and obtaining bank loans. And with the development of supermarkets, other financing methods will be developed. When we always insist on independent management and independent operation by ourselves. 3. Our philosophy: Enjoy delicious food. Enjoy the culture. Cultural integration. Cultural promotion 4. Our slogan: Easily eat all over the world, and you can choose from a variety of special flavors. 5. Our goal: Build a specialty supermarket with cultural characteristics, and use advanced business concepts to turn the specialty supermarket into a "home" for students. Let students better understand the culture of other places, spread the cultural characteristics of various places, promote cultural exchanges among provinces and cities across the country, and let Chinese traditional culture carry forward among college students. At the same time, we hope that the development of the supermarket can provide part-time jobs for more students. Our long-term plan is to develop into a supermarket chain in five years.

Team structure

Company nature:

Organizational structure: The company adopts a linear organizational form in the early and mid-term, and the organizational structure chart is as follows:

Department functions:

General manager: Responsible for the overall work of the company. Responsible for the development planning and system analysis of the supermarket, formulating and implementing development strategies; promoting the construction and improvement of various management regulations and systems; regularly reviewing the company's operations Conduct benefit analysis and evaluation of the situation; conduct overall coordination, arrangement and final review of the work of each department; coordinate and motivate the work of each department; design a personnel planning plan suitable for the company (a plan that is consistent with the company's development direction and customer flow) Design a reasonable wage system.

Secretary Department: Responsible for personnel recruitment, selection, training and assessment; responsible for formulating and organizing the implementation of supermarket work systems; responsible for the supervision of various official documents, management of official documents (related information on specialties, member information system), Responsible for inventory management (the supermarket will establish a storage and storage management system); handle customer complaints and handle some emergencies in the supermarket. Responsible for the statistics and payment of employee wages; supervise and manage daily financial revenue and expenditure.

Marketing Department: Responsible for market research, understanding market trends, establishing and improving information collection channels, and making reasonable marketing strategies accordingly; Responsible for the company's various publicity work, establishing the image of specialty supermarkets externally, Collect consumers' opinions and make corresponding marketing strategies in a timely manner.

Procurement Quality Inspection Department: According to the quality management system formulated within the supermarket and our unique product purchase system, it is responsible for the purchase of goods, contact with suppliers, and quality inspection work; responsible for warehousing management, warehouse Regular quality inspection of goods.

Finance Department: Develop the financial management system of the specialty store and organize its implementation; be responsible for the accounting registration of daily operating activities, cooperate with the marketing department to formulate various investment financial plans, conduct pre-settlement of finance and formulate various related Financial statements; make correct risk analysis for various investments in specialty stores, and participate in formulating the overall development strategy of the store.

Market analysis

Analysis of the market environment is the primary task for products to further develop the market. Only if the market environment analysis is correct can we make correct product strategies and strategies and achieve success. The market environment is divided into micro environment and macro environment.

Macro environment analysis:

1. Economic environment:

A. Market background: (1) It is estimated that there are about 89 college students studying in Hangzhou now million, and more than 50% of the population will buy souvenirs when they go home during holidays. (2) As an ancient cultural capital with beautiful scenery, Hangzhou has more and more tourists visiting Hangzhou every year. (3) Students from all over the world naturally have strong curiosity and desire to buy specialties from different regions.

B. Market environment analysis: (1) The sales of specialty products on the market are particularly confusing now. For example, there are three-no products without factory names and addresses, poor packaging, insufficient grade, serious counterfeiting, and irregular management. Price and rebate phenomena are also serious. Therefore, consumers do not have a very good impression of specialty products. (2) Many authentic specialty product companies have now basically formed regional brands. Due to the complexity of regional protection and management, the price of specialty products is generally higher. As college students, they do not have enough financial ability to purchase over-packaged and high-priced products.

C. Business opportunities: Fewer specialty stores and large shopping malls have formed a monopoly on specialty products. Our company’s main consumer group is college students, so the product prices are reasonable. This creates the survival and potential of our specialty stores.

D. Market potential: (1). The number of college students is increasing year by year, and the overall consumption level is also increasing. (2) There are few specialty stores in Xiasha Higher Education Park.

E. Consumption structure: The Engel coefficient has dropped to 37.3%, which reflects that the national living standards have greatly improved, and the average monthly living expenses of college students have also increased. The results of this survey show that although the proportion of consumer household food expenditures in total consumption expenditures has decreased, their total food consumption has increased, and people are increasingly pursuing green and healthy food.

F. Population, culture and education: College students have received higher education. Their cultural quality is higher than that of the general public. They have a clear pursuit of product quality and brand. They have a relatively deep understanding of environmental protection.

2. Political environment: The government supports college students to start their own businesses and provides a series of preferential policies.

(1) Waiver of industrial and commercial registration fees for self-employed individuals

(2) Waiver of carpentry fees for tax registration certificates

(3) Waiver of registration for private non-enterprise units Fees

(4) Waiver of labor contract visa fees

3. Technical environment

Development of science and technology.

In this high-speed information age, my country's agricultural product processing technology and agricultural product breeding technology are constantly developing. This lays the foundation for the future development of our enterprise. The processing technology of agricultural products makes the unification and branding of our company's products smoother. We are committed to establishing a specialty product monopoly company that suits the characteristics of higher education parks.

4. Natural environment

Hangzhou’s economy is developing rapidly, traffic conditions are constantly improving, and high-speed networks are spread throughout all areas of Hangzhou. This allows our company to provide consumers with a variety of specialty agricultural products from all over the country.

Micro-environmental analysis: ?7+1? Introduction to the specialty store: With the goal of creating the first brand of high-quality farm specialties, it is a commercial store specializing in various rural specialties from all over the country. , focusing on quality, keeping credibility, and affordable prices. Our store will also develop chain operations with unique experience methods and perfect management systems, with 100% farm products as the main products, and collect the essence of farm products from all over the country, with authentic flavors. The products, excellence in quality, and exciting prices are displayed one by one in the store, so that you can feel the local accent as soon as you walk into the store, and you can taste all kinds of delicious food. Farmhouse delicacies and feel the simple rural style.

Continuously summarize development experience, formulate business strategies based on market changes and changes in consumer demand; rationally deploy manpower, strengthen professional training, and make up for other deficiencies with a better service attitude.

Continuously expand the scale of the industry and enhance its own competitiveness; attract more investors with innovative development ideas; start from the needs of consumers at all levels and continuously expand customer sources; after developing to a certain scale , you can build your own product base and transportation team.

Continuously summarize development experience, formulate business strategies based on market changes and changes in consumer demand; rationally deploy manpower, strengthen professional training, and make up for other deficiencies with a better service attitude. Continuously expand the scale of the industry and enhance its own competitiveness; attract the favor of more investors with innovative development concepts; continue to expand customer sources by focusing on the needs of consumers at all levels; after developing to a certain scale, you can build your own product base and transportation team.

IV. Competitor Analysis

Competitive analysis is to analyze existing competitors and potential competitors, analyze the advantages and disadvantages of these competitors, and draw conclusions. What are the competitive advantages of our products, so as to formulate effective competitive strategies.

1. Direct competitors

At present, there are relatively few shops specializing in selling specialty products around universities in Xiasha, but the threat of scattered competitors cannot be underestimated. They mainly refer to local specialty product sales stores operating online, as well as specialty product sales in some large and medium-sized department stores and supermarkets.

(1) Online specialty product sales store.

At present, the number of online stores selling specialty products on Taobao exceeds 100, and there is a trend of rapid growth. These stores rely on various favorable resources: for example, they are close to the place where the products are produced, they have their own factory to manufacture the products, the store is an online franchise of an agricultural specialty company, etc. Their products are relatively close to our company's products, and they are our company's main competitors in the long run.

(2) Large and medium-sized department stores and supermarkets.

Xiasha Higher Education Park has large department stores and supermarkets such as Wumart, Dushang and Lianhua. These supermarkets have strong strength, large scale of operation, complete sales channels, strong marketing capabilities, huge advertising investment, a relatively complete industrial chain, and a relatively complete quality management system. Medium-sized department store supermarkets are scattered in areas near universities. Compared with large supermarkets, they are smaller in scale and generally located in the second and third-level markets, but they also have relatively complete business concepts and customer base. Their common disadvantage is that their operations are general but not refined, and they are our secondary competitors.

(3) Currently, there is no store on the market that specializes in selling specialties from various places with brand benefits, which shows that this industry in Xiasha area is in its infancy.

2. Potential competitors

Specialty product operations are decentralized and entry barriers are low, so some non-staple food retail industries may be our potential competitors.

3. Competitor analysis:

Name

Strength

Advantages

Weakness

Online souvenir store

1. Low operating costs and flexible operation.

2. Emerging channels, convenient to purchase.

3. Possessing geographical and other resource advantages.

4. The price is cheaper than in physical stores.

1. Incomplete categories and insufficient distinctiveness.

2. Customers cannot access the physical product and have concerns about quality and safety.

3. Online shopping has risks.

4. It is difficult to form a large-scale enterprise.

Large and medium-sized department stores and supermarkets

1. Standardized management and strong capital.

2. National chain store with superior geographical location.

3. The price is moderate, and consumers follow the herd and have strong purchasing power.

4. Large investment in marketing and advertising has brand benefits.

1. Large scale and weak adaptability.

2. The products are mixed but not refined.

3. High operating costs and high operating risks.

4. Most of the products are local specialties, but the product variety is not rich enough.

4. Competitive strategy:

(1) Competitive marketing strategy is: providing customers with the greatest convenience by providing the largest variety of products with the highest quality and highest cost performance.

(2) Strategic positioning is: providing customers with maximum satisfaction.

(3) Brief analysis of customer value:

5. The basic competitive strategy adopted is:

(1) Differentiation strategy: The so-called differentiation is What differentiates the product from the market is that most products will have no distinctive features if they are basically the same as other products. The company's true core? Features? cannot become a selling point, and ultimately the company cannot escape the fate of being eliminated. Therefore, we will put great effort into the selection of products. First, we will seek support points and features in the products. The products we sell will be mainly sourced from the most distinctive and well-received specialties from various places. While operating sales, we will also promptly adjust the purchase categories and methods according to market trends and customer preferences.

(2) Cultural and experiential marketing strategy: College students from major universities in Xiasha come from all provinces, cities and regions across the country. Specialty products vary from region to region. By selling specialties from various regions, we can meet the needs of students in different regions and increase opportunities for students to experience different food styles in other regions. We can start from the concept that some students miss the snacks and specialties of their hometown, satisfy the needs of more customers and win more customers at the same time.

5. Marketing strategy

1. Product introduction

The products of the specialty supermarket are of course famous specialties from all over the country, such as Guilin specialties (Guilin yuba, Guilin pastry) Sugar), Henan specialty (Xinzheng red dates), Xinjiang specialty (black plum), Hunan specialty, Jiangxi specialty, Gansu specialty, etc. We will dedicate high-quality products to our customers.

Supermarkets will have their own packaging bags and apply for their own trademarks to ensure that customers can buy with confidence and eat with comfort.

2. Target market analysis of specialty products

Target market positioning? Students in university towns

This time we conducted a market survey on the establishment of a specialty supermarket. Questionnaires were distributed in 10 universities in the university town and the survey was conducted online. Most college students said that if there are specialties in the university town, they would buy them and recommend them to their friends. From the questionnaire survey, it can be seen that the market demand is large and the market potential is huge.

3. Analysis of marketing opportunities and countermeasures for specialty products

(1) Price

In the questionnaire, we also conducted a survey on pricing. Most students said that every time The consumption will be around 30 yuan, so our price positioning will fully take into account the students' spending power and attract customers with reasonable charging standards. It will also adopt two business models: membership system and ordinary system, with moderate prices. In addition to providing value-for-money services to members, ordinary consumers can also enjoy high-quality and low-priced services.

(2) Sales channels

There are two types of sales channels: sales in supermarkets and door-to-door delivery services. You can apply to become our member if you spend a certain amount at one time. Members will enjoy member prices for future purchases with their membership card. The specific consumption amount required to become our member will depend on the specific circumstances.

(3) Promotion strategy

1. Discount in the early stage of opening. When a new store opens, customers don’t know what our business is, and they are unfamiliar with our products. Therefore, we offer discounts to let customers know more about our store. If customers find it delicious and interesting, they will do so in the future. Come visit us often.

2. Issuance of coupons. Because the main consumers we target are students, when our new store just opened, we went to nearby schools to distribute coupons to attract students.

3. Distribute advertising flyers. We can send advertising flyers around humanitarian schools to let customers know that a new "specialty supermarket" has opened, and promote the characteristics of the supermarket in the advertising flyers.

4. Holiday promotions. We conduct promotions for the following holidays: New Year's Day, Valentine's Day, Labor Day, Chinese Valentine's Day, Teacher's Day, Mid-Autumn Festival, National Day, and Christmas.

5. Special offer period. Implement special offers on some products during periods of low customer traffic to attract new and old customers.

6. For consumers who spend a certain amount of money, some local characteristic jewelry will be given as gifts.

VI. Financial analysis year 1 2 3 4 5 Estimated sales volume 8000 12000 15000 18000 20000 Estimated average selling price 10 10 10 10 10 Sales revenue 80000 120000 150000 180000 200000

Estimated cash income (Unit: Yuan)

Business Plan for Opening a Supermarket Part 2: Logistics Supermarket Business Plan

1. Project Contracting Background

Nanning Port is an important inland river in Guangxi transshipment port. Located in the Yongjiang River section of Nanning City. You can reach Longjin Port by going up the Zuojiang River, you can reach Baise by going up the Youjiang River, and you can reach Guigang, Wuzhou, Guangzhou, Hong Kong and other places by sailing down the river. In the seventeenth year of the reign of Emperor Guangxu of the Qing Dynasty (1901), Nanning was opened as a port. In the 33rd year of Guangxu's reign, it developed into an important foreign trade port on Guangxi's inland rivers. All parts of Guangxi, as well as Yunnan, Guizhou and Sichuan, can be transited through Nanning Port. In 1987, Nanning Hong Kong and Macau routes were launched. There are supervision and service agencies such as customs, commodity inspection, quarantine, port supervision, and Bank of China. The annual throughput capacity is more than 1.15 million tons.

Nanning Port is one of the distribution centers for materials exported to the sea in southwest China. In 1981, the Peking University operating area of ??Nanning Port built a 98-meter vertical flooded wharf based on the sloped wharf. In 1987, the state invested in the construction of a 108-meter container terminal, which was completed in May 1992. On January 22, 1994, the container terminal project in the Peking University operating area passed the inspection and acceptance by leaders and experts from the autonomous region planning committee, construction committee, transportation department and other units, and the overall project was rated as qualified. This is the first vertical container terminal in Nanning City, which can accommodate two 500-ton container ships. The terminal is equipped with a CL35-18 fixed crane. After the implementation of the second phase of the Xijiang shipping construction project, a 1,000-ton container ship can be docked, and Nanning Port will become the largest inland river port in southwest Guangxi.

In 1998, there were 39 wharf berths. The total length is 1,622 linear meters and it can berth ships of 500 tons. There are 56,700 square meters of warehouses and storage yards, 38 various loading and unloading machines, and a maximum lifting capacity of 36 tons. There is a dedicated railway line in the port area connected to Nanning Railway Station. There are mainly Shangyao, Peking University and Chendong terminal operating areas.

There are passenger ships directly to Wuzhou, Guangzhou, Baise and other places. Nanning's highways can reach all parts of Guangxi, its railways include the Hunan-Guangxi and Nanfang lines, and there are air lines to various places.

According to the "Nanning Port Throughput Level Development Forecast", the throughput of Nanning Port in 2010 reached 8.9 million tons, including 6 million tons of bulk cargo from the Nanning-Kunming Line and 2.9 million tons of general cargo from the direct economic hinterland. . Nanning Port is the leading port on the Xijiang shipping trunk line, one of the hub ports on the sea channel in the southwest region, and a hub connecting the Beibu Gulf port group, the Xijiang shipping trunk line and the Nanning-Kunming line. With the socio-economic development of Guangxi and the southwest region, as well as the completion and opening of the Nanning-Kunming Railway and the advancement of the Xijiang Shipping Construction Project, a Nanning Port with complete functions and adapted to the needs of economic development plays a decisive role in the construction of the southwest sea channel. effect.

With the accelerated pace of construction in the Beibu Gulf of Guangxi, economic exchanges between Guangxi and ASEAN and other brother provinces have become increasingly frequent. In this environment, the Guangxi government has made a wise choice to move the original facilities of Nanning Port to the periphery move.

Business plan for opening a supermarket Part 3: Department store supermarket business preparation plan

1. Basic information:

1. Company name: Department store supermarket

2. Industry type: retail

3. Organizational form: individual industrial and commercial households

Main business scope: the center of the town in my hometown, which is the central gathering place for people< /p>

4. Business location: Dashatian Plaza, Nanning City, Guangxi Province

Area: Covering an area of ??approximately 150 square meters

Reason for choosing this location: Because there is no A larger supermarket, the location is a concentrated area of ??people and vehicles, with convenient transportation and very broad market prospects.

5. Personal situation of the entrepreneur:

Name: Zhang Hongyuan

Gender: Male Age: 19 Education level: College degree

Related work Experience: I have sold things in a store and know a little about how to run a business, but in the future I will increase my social practice and learn knowledge in this area.

II. Project Overview:

I am a college student, majoring in computer science, and I have been interested in business since I was a child. Now I am about to graduate from college. With my hobby and yearning for business, I have always hoped to open a supermarket in my town to develop the economy of my town. It was the many supermarkets in Guangzhou that attracted me. I went shopping in the supermarket. The enlightenment at that time made me very interested in it. Based on my experience, financial situation and understanding of today's society, I decided to proceed with caution and think twice, because this is very risky, coupled with my lack of experience.

With the continuous improvement of residents’ living standards, the pursuit of environmental protection and healthy consumption has become a lifestyle fashion, so I plan to sell some green products to ensure people’s physical and mental health. Customers come first. This is our purpose.

3. Market survey (see table)

Potential consumer groups in the business district

Competition in consumption power

Market potential< /p>

Walking business district (within a radius of 200 to 500 meters)

Residential areas with high consumption power

There is only one small supermarket nearby

People’s living standards have improved, the materials they need have increased, lifestyles have changed, most consumption concepts have strengthened, and the consumption structure is reasonable

The consumption capacity of residential buildings is medium

There is a nearby Middle school

Lifestyle shopping complex

(within a radius of 500 to 1000 meters)

There are several villages nearby

Enhanced consumption concept , the consumption level has increased

There are more stores, but fewer things are sold

IV. Survey of other large supermarkets:

1. Store hardware investigation.

Mainly includes: investigation of competitive store location, store appearance, building structure, parking lot design, business facility configuration, etc.

2. Investigation of store display layout. It mainly includes: investigation of the floor composition, layout, area division, product display and store atmosphere creation of competing stores.

3. Product capability survey. Investigate and analyze the complete range of product varieties in competing stores, the price range of the products, the quality of the products, and the supply of goods.

4. Customer level survey. The survey is mainly conducted from the age level and income level.

5. Store operation and management investigation. Investigations into promotions, replenishment, displays and environmental sanitation.

The relationship between demand and supply has the following types: ① Strong demand and low supply; ② Strong demand and strong supply; ③ Low demand and low supply; ④ Low demand , strong supply type. From the perspective of location selection of warehouse supermarkets, the relationship between demand and supply in the local business district shows that the first type is the best, the second is second, and the third and fourth types should be avoided as much as possible. When investigating demand and supply, attention should be paid to the investigation of potential demand and supply, and special attention should be paid to the development trends of some factors that may cause changes in supply and demand.

6. Survey of warehouse-type supermarkets:

When selecting the location of a warehouse-type supermarket, in addition to investigating the above large projects, the specific location selection must also consider the following factors: Investigate several factors that are details but very important.

Visibility. Visibility is the extent to which a store can be seen by pedestrians or cyclists. The higher the visibility of the place, the easier it is for the store to attract the attention of customers, and the more likely they are to come to the store to shop. Therefore, when selecting the location of a warehouse supermarket, it is necessary to choose a location with high visibility, such as an intersection or a three-way intersection facing the street on both sides.

Applicability. If you want to acquire land to build a house, you must consider whether the land area and shape are consistent with the type of store. If you rent a ready-made house, you must consider the structure, materials, facade shape and plasticity of the building. Warehouse-type supermarket shelves are taller than those in ordinary shopping malls, so accordingly The ground requires that the storey height of the building be relatively high. At the same time, you must also understand the relevant urban construction and development planning requirements, and learn in detail the short-term and long-term planning of transportation, municipal administration, greening, public facilities, residential construction or renovation projects at the location.

Transportation convenience. Mainly understand the situation in two aspects:

a. Whether the place is close to major highways, whether the transportation network is accessible in all directions, whether it is convenient to transport goods from train stations and docks to stores, and whether large trucks can pass through during the day, because Large cities generally impose transportation controls on large trucks. Many streets in central areas do not allow trucks to pass through, and some only allow traffic at night.

b. Whether there are relatively dense bus routes passing through the area, and whether the stopping points of each bus route can evenly and comprehensively cover the entire urban area. At present, private cars are not widely popular in our country. This is obvious. Especially important. Because this is directly related to the convenience of customers' shopping.