What is the job of a Taobao artist?

Large companies have a clear division of art work, with a product department and a design department. The product department is responsible for: retouching, color matching, typesetting detail pages or some need to upload decorations, and the design department is mainly responsible for designing some pages, such as PC homepage, wireless homepage, banner, diamond exhibition, through train, various activity pictures, various activity pages, store decoration.

To put it simply, Taobao artists are the behind-the-scenes workers who help Taobao stores design pictures and display them in front of consumers. They are called Taobao artists. To put it more professionally, it is: a position that helps merchants on various e-commerce platforms such as Taobao, Tmall, JD.com, etc. to process design images and upload them to various locations in the store so that these images can be displayed in front of consumers and encourage them to make purchases. .

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Specific work:

1. Responsible for the visual planning and implementation of the homepage, inner pages, precise marketing layout and various promotional activities of the Taobao store under its jurisdiction.

2. Cooperate with operations and project leaders to achieve the presentation of various visual effects.

3. Shape the brand image of the store and create brand safety.

4. Beautify the homepage of the Taobao store, create promotion and description templates, independently create promotional advertising spaces based on the product’s availability and promotional information, and perform color correction and beautification of the photographed product images.

5. Collect customer information and find resources on the website to provide business sources for the company.

6. Design and layout the newly developed products, and combine the characteristics of the products to create a detailed description page with pictures and text, which is aesthetic and attractive for shopping.

7. Themed poster design renders the atmosphere of the page and makes people have a deep impression of the store.

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