Japan's lost 20 years proved to be a grand transformation from retreat to advance.

Japan's lost 20 years turned out to be layout? The gorgeous transformation of retreating into progress

People often say that "Japan has lost 20 years", which is the conclusion after comparing the development of China in the past 20 years.

In the past 20 years, China's GDP has kept at a rate of 10% or more almost every year, while Japanese GDP growth rate has not exceeded 2% every year.

"Japan's Lost Twenty Years" and "The Decline of Japanese Manufacturing Industry", in fact, Japan has already completed the layout of manufacturing industry, and firmly occupied the high end of the industrial chain, and achieved a small and beautiful gorgeous transformation in the process of seemingly retreating.

First, the road of Japanese manufacturing transformation

1, internal factors

Although some Japanese manufacturing enterprises left the terminal consumer market, they were not forced to quit, but chose to take the initiative to quit and transform into a commercial market that requires higher technical threshold and less fierce competition. They are still strong competitors in the market. For example, Hitachi's elevator, Sharp's display screen, Sony's camera and so on.

In fact, domestic electronics manufacturing groups in Japan have been adjusting their industrial structure for a long time. As an integrator of industrial chain structure adjustment in manufacturing industry, Japanese industrial innovation institutions play a vital role. It was established by a number of chaebol giants such as Mitsui and Mitsubishi of Japan in cooperation with government departments. For example, the agency cooperated with Renesas Electronics Co., Ltd., Fujitsu Co., Ltd. and Matsushita Electric Co., Ltd. to set up a brand-new subsidiary in the field of semiconductor design, integrating the advantages of the three companies in image processing and communication technology, and committed to improving the research and development capabilities of large-scale integrated circuit systems (LSI) applied to smart phones and automobile brakes.

While strengthening resource integration and cooperation, they are waiting for another field that drives the expansion of the electronics industry in a low-key manner, and one direction is the Internet of Things industry headed by smart cities and smart grids. In order to gain the first-Mover advantage, as early as 20 12 10, Toshiba and Hitachi proposed to the International Electrotechnical Commission (IEC) the establishment of a new Technical Committee for Standardization of Electric Energy Storage Systems (TC), which was approved. This is the first standardized technical committee in the field of smart grid, with Japan as the main body, and Japan has also been selected as an international official responsible for the operation of the committee.

Therefore, only relying on the comparison of GDP between China and Japan and the news that some well-known Japanese companies have suffered huge losses or been acquired by Japanese background companies, publicizing this misunderstanding with public opinion will only deepen the misunderstanding of ordinary people. On the other hand, many of the "Made in China" I am proud of are actually assembled, and many key technologies are still in the hands of foreign investors, only pot calling the kettle black.

2. External factors

In the global market environment, the rapid rise of emerging markets, technology transfer and other issues have really brought a big impact to Japanese manufacturing. But these shocks are not enough to make Japan's manufacturing industry decline, which only strengthens its ambition to adhere to high-quality product lines. After all, the impact of cheap productivity and low-cost raw materials in China and other countries on Japanese manufacturing can only stay in markets such as fast-moving consumer goods; In the technology-oriented high-end durable goods market, the position of Japanese manufacturing is still unshakable. Think about the rush to buy rice cookers with toilet lids abroad or overseas.

Toshiba shuts down the "machine"

At the end of 20 13, Toshiba closed its Dalian factory after establishing a joint venture with Huizhou TCL electric appliance sales company, and all the TVs in China market have been transferred to TCL for OEM production. Toshiba said that in the future, the group will focus on two directions: one is recyclable, clean, portable and efficient environmental protection energy products; The second is to deal with the increasing storage products-hard disk, which records the history and nature of human beings.

Panasonic has become "green"

In 20 12, Panasonic sold its Sanyo white goods business to Haier, a domestic appliance giant, for 830 million yuan, and announced that it would no longer invest in plasma and LCD business. Panasonic said that Panasonic executives have long made a positive transformation plan, from focusing on existing businesses to new energy and environmental protection.

Sony became a "doctor"

In April this year, Sony Corporation of Japan, which established the China headquarters of Sony Information System in Dalian, acquired the life science company in Illinois as early as 20 1 1 and began to set foot in the flow cytometry business. 20 12 cooperated closely with Olympus, and participated in the China International Medical Device Expo held in Shanghai in May this year with the new theme of "cutting-edge technology and medical treatment". Sony's latest scientific and technological achievements and strong strength in the medical field are fully demonstrated through surgical image mobile platform, surgical 3D solution and endoscopic surgery solution.

Second, the enlightenment to China's manufacturing industry

1, actively changing in combination with the trends of internet plus and Industry 4.0.

As the saying goes, "transformation is death, and no transformation is death." We should understand that transformation is not for transformation, but to enhance the global competitiveness of enterprises. The key point is to form an advantageous business model and management method. The transformation of Japanese home appliance manufacturing enterprises is to concentrate resources on emerging industries while transferring manufacturing and reducing costs. Therefore, the transformation of China's manufacturing industry should also take the initiative to adjust the industrial structure, and the leading industries should gradually shift from the traditional manufacturing industry with high energy consumption, high input and low efficiency to the new high-tech, deep-processed manufacturing industry, electronic information industry and other emerging industries, so as to enhance the competitiveness of products.

2. Focus on quality, technology and continuous innovation.

It can be said that the Japanese craftsmanship and perseverance are well known, which is also an important reason for the strength of Japanese manufacturing. For China's manufacturing industry, attaching importance to skilled workers, establishing the same vision with skilled workers and practicing the craftsman spirit will not only help to build a more rigorous, skill-oriented and dedicated corporate culture and produce better products, but also enable skilled workers to find self-identity in a highly industrialized and commercialized society, enhance their enthusiasm for independent research and innovation, and promote the optimization of manufacturing technology and the improvement of product quality.

3. Improve user experience and service capabilities.

The key to the transformation of manufacturing industry is actually the change of thinking from "manufacturing industry" to "service industry". In the past, the manufacturing industry focused on pre-sales trading services, and now it focuses on after-sales value-added services. In the past, the key to manufacturing industry was research and development capacity, and the key to the future is operation and user capacity. For the manufacturing enterprises in transition, it is necessary to understand that user experience is the key factor for the success or failure of products, and the core pursuit of China manufacturing industry is to make a product that makes users feel warm and attentive.

4. Focus, focus, small and beautiful

The success of small and medium-sized enterprises in Japan is first of all due to high concentration. Many enterprises started from very humble fields. What is commendable is that they have been studying and improving for decades until they make a breakthrough. Usually, excellent small enterprises will focus on high value-added, non-standard and customized products in order to differentiate themselves from large enterprises. Japan's Ministry of Economy, Trade and Industry has designated 17 specific basic manufacturing technologies, including die technology, forging technology and power transmission technology. , are the key technologies that affect the competitiveness of manufacturing industry-all in the hands of small and medium-sized enterprises.

This kind of small and medium-sized enterprises, the internal organization is generally simple and flat, without KPI. Compared with complex management system, entrepreneurs value harmonious interpersonal relationship more. It is in this environment that people's potential has been greatly exerted. It can be seen that industrial upgrading may be a process of deepening social division of labor and the emergence of small but specialized, small but refined, small and strong enterprises.

For the transformation of China's manufacturing industry, we should encourage "mass entrepreneurship and innovation". Successful small and medium-sized enterprises are good at finding their own market gap in the increasingly diversified demand through communication with customers, especially customers in different industries; On the other hand, traditional manufacturing industries also need to learn Internet team management and project management, and completely transform their products and organizations in the tide of internet plus.

Xing: Indeed, Japan is worth learning from in many ways. Many times, we can't just look at the surface. Japan's economy is not regressing, but growing slowly. Scientific and technological innovation and technological innovation need some courage. The transformation of old Japanese manufacturing enterprises is not simply to give up traditional production capacity, but to retain technology and then open up new industries. A British government official who visited Japan once said: If this is a "lost twenty years", I hope Britain will also "lose twenty years". However, who can have such extraordinary courage and courage? All manufacturing enterprises should be skilled in technology and lead the industry with technology. The same is true of the star-earth source, which will continue to learn and grow and keep moving forward on the road of innovation.