What kind of mentality is needed for entrepreneurial success?

"Have you started a business?" This sentence used to be a greeting when people meet in Silicon Valley, but now it has become the common language of some people in China. Entrepreneurship is undoubtedly the most popular word in recent years. According to incomplete statistics, there are about 654.38 billion entrepreneurs in China at present.

However, another statistic shows that 68% of small and medium-sized private enterprises in China have a life cycle of less than five years.

Although now is the era of entrepreneurship, not everyone can be a boss, and not all entrepreneurs can succeed. Just like the chivalrous man who walked in the Jianghu in ancient times, he should not only have a favorite weapon to carry with him, but also have several "killing skills". To start a business, besides external conditions such as capital, he also needs to have certain psychological quality and personality characteristics, which is called "entrepreneurial quality".

The following lists seventeen "entrepreneurial qualities" put forward by entrepreneurial experts. Let's have a look. How do entrepreneurs practice the "killing skills" in the entrepreneurial rivers and lakes?

1. enthusiasm-a life full of enthusiasm everywhere will be a life of satisfaction with everything.

No one wants to deal with a person who is listless all day, and no leader wants to promote a subordinate who is not enthusiastic.

Tagore said: enthusiasm, this is the wind full of sails. The wind sometimes blows away the sails; But without wind, sailing boats can't sail. Experience also tells us that success has less to do with ability and more to do with enthusiasm. A person should have enthusiasm for starting a business, and a successful entrepreneur should also pay attention to stimulating the enthusiasm of employees and devote himself to the company's business activities with full enthusiasm.

2. Initiative-initiative, it's up to me.

Passivity means giving fate to others, or passively waiting for the opportunity to come. Once the opportunity doesn't come, he can't help it. Take the initiative in everything, and you won't get anything from being passive.

Passivity is human nature, otherwise, it means that a person chooses passivity intentionally or unintentionally. Passive people are easily influenced by the natural environment, and the autumn is crisp; I feel listless on gloomy days. A proactive person has his own world in his heart, and the change of weather will not have much influence, but his own principles and values are the key. If the quality of work comes first, even if the weather is bad, we will not change our professionalism.

Too many people are just waiting for fate or help from noble people. In fact, good jobs are all won by yourself.

3. determination-be sure.

The most important positive attitude is determination, not the environment that determines our destiny. In fact, most people are unsuccessful because they are always hesitant and lack so-called determination. When a person decides to have it, his potential can really be stimulated.

Mr. Chen Anzhi, the first successful scholar in China, met anthony robbins, the world's first potential master, at the age of 2 1 and went to one of his classes. After attending, he said that he had another class. The tuition fee for that course is $595, which is unthinkable for penniless Chen Lai. But the master asked, "Do you really want to succeed? Still want to succeed? " He replied, "I must succeed!" " "In this way, he borrowed money to attend the course.

This process really changed Chen's life. But in fact, the key to changing his life lies not in the course itself, but in the course they announced that they would recruit promoters. He is determined to succeed, because he thinks that the quickest way to succeed is to help successful people work. So, he went to apply. At that time, about 85 people signed up, but he was the only one who was admitted, and he was from the east, only 2 1 year old. Later he asked Anthony. Robin's business general manager: "Why did you enroll me?" He said, "Because you are the only one who seems to want to succeed, and the only one who decides that you must succeed. Others are just interested in success. "

So he understood that the first secret of success is to make up your mind to succeed.

4. Ambition-psychological height.

Ambition, that is, the willingness to successfully achieve one's desired goals. If you want to succeed. Hope alone is not enough. Failure is often not because we don't have such strength, but because we psychologically acquiesce to an insurmountable height limit.

Someone did an experiment: put a flea in a glass and found that the flea can jump 400 times as high as its body. If the height is increased, fleas can't jump out. But when you take the alcohol lamp to the bottom of the cup, the flea is too hot to stand, and it will jump out with a bang. As Sun Tzu's Art of War said, "After death."

In fact, many of us are repeating this "flea life", psychologically acquiesced in an insurmountable height limit and are willing to endure the life of losers.

5. Self-confidence-the motivation for starting a business.

What is confidence? Confidence is believed before you see it with your own eyes, and its ultimate reward is that you really see it.

There are three basic ways to build self-confidence: one is continuous success; The second is to constantly imagine success. The third is to transplant the "circle of Excellence" that has been successful in one field to a new field where you need confidence by using the psychological technology of neurolanguage.

Wada Kazuo, the founder of Japanese Yaohan Group, started from a small fruit shop, but was burned by a big fire with his bare hands. However, supported by the belief that "you can't build a new one without destroying the old one", he finally made a comeback and became a famous entrepreneur.

People's will can exert infinite power to turn dreams into reality. For entrepreneurs, confidence is the driving force for starting a business. We must have confidence in ourselves and the future, and firmly believe that success or failure is not destiny takes a hand, but depends on our own efforts, and we must firmly believe that we can overcome all difficulties.

6. Courage-regard setbacks as the cornerstone of success.

Silicon Valley has the reputation of "entrepreneurial base camp". Every year, tens of thousands of enterprises fall down and thousands of entrepreneurs become rich overnight. John ness Neshan, a well-known American entrepreneurial coach, said: "The secret of creating a myth of success in Silicon Valley is failure. The result of failure may be embarrassing, but it is an inexhaustible living teaching material. The efforts and experience accumulated in the process of failure are a valuable foundation for creating the next success. "

Success requires experience accumulation, and the process of starting a business is to turn over and climb the slope in constant failure. Only by accumulating experience and wealth in failure and making continuous progress can we reach the other side of success. There is a famous saying in the business of American 3M Company: In order to find the prince, you must kiss countless frogs. For entrepreneurs, they should have the courage to face difficulties and dare to "kiss" difficulties.

7. Integrity-the foundation of starting a business.

Market economy has entered the era of honesty, and honesty, as a special form of capital, has increasingly become the foundation and source of enterprise development.

There is a famous saying in the venture capital circle: "The first element of venture capital success is people, the second element is people, and the third element is people." This is enough to prove that venture capitalists attach importance to the personal qualities of entrepreneurs. In their view, entrepreneurial projects, business plans, business models, etc. What can be changed in time is only the quality of entrepreneurs, which is difficult to change in a short time.

The quality of entrepreneurs determines the market reputation and development space of enterprises. If you don't keep "integrity", you may "win temporary benefits", but you will inevitably "lose long-term benefits". On the other hand, it can bring rolling financial resources with good reputation and make entrepreneurship better and better.

8. Leadership-the intangible capital of entrepreneurs.

A lion leads a flock of sheep better than a sheep leads a flock of lions. This old western proverb illustrates the importance of entrepreneurial leadership. The success of an enterprise is inseparable from team strength, but it depends more on the leader himself. Entrepreneurs are a spiritual banner of enterprises, and their words and deeds will affect the rise and fall of enterprises.

Corporate culture is called the soul and spiritual pillar of an enterprise. The essence of corporate culture is the leadership spirit of entrepreneurs, which is the "unrepeatable" wealth of employees and the key to the survival and development of start-ups.

This kind of leadership spirit can be seen everywhere in many excellent multinational enterprises. Motorola's inheritance of Calvin's "Motorola family" concept and Dell's admiration of Dell's "efficiency first" principle all prove the importance of corporate leadership. For entrepreneurs, focusing on shaping the spirit of leadership is far more important than accumulating wealth, because wealth can be won or lost in an instant, but the spirit of leadership is always the intangible capital to win the future.

9. Love-the catalyst for successful entrepreneurship.

Deep love is the source of all your actions. People who are unwilling to pay and lack love are unlikely to get the support of others; Losing the support of others is not too far from failure.

In today's increasingly fierce competition, the public image positioning of products and enterprises plays a key role in the success of entrepreneurship. Caring is an important factor that constitutes honesty and a good business atmosphere. From a certain point of view, love is the "catalyst" for entrepreneurial success.

David packard, founder of hewlett-packard, put forward: "the responsibility of enterprises to society is far more important than that of shareholders." The billionaire lives in a simple house, but he has donated countless money to many universities and charitable foundations.

Enterprises actively undertake social responsibilities, enthusiastically support public welfare undertakings, form a good social reputation, and then have a strong supporting role for the development of enterprises. A successful person once lamented that sometimes, no matter how much money is spent on advertising, it is better to do more things that are beneficial to society and get twice the result with half the effort.

10. Social skills-use your strength to find shortcuts.

In the past, people always emphasized self-employment, but now this concept is changing. The role of interpersonal relationship in entrepreneurship is gradually increasing, and the circle of contacts is increasingly becoming a "reservoir" for entrepreneurial information, funds and experience, and sometimes it can even play a magical role in business activities.

At present, the role of "friend economy" in attracting investment is increasingly apparent. The members of China Financial Investors Club of Peking University include the owners of investment companies, securities dealers, bankers and financial officials of government departments, who control the capital of 654.38+02 billion yuan and unlimited business opportunities.

In today's era of promoting win-win cooperation, the way of starting a business alone in the past has become increasingly unsuitable for the needs of the times. Expanding social circle, mastering more information and seeking greater development through friends are increasingly becoming shortcuts to entrepreneurial success.

1 1. Innovative spirit-the vitamin for successful entrepreneurship.

Ceng Xianzi, the founder of Goldlion Railway, said: "Doing business depends on creativity rather than capital!" In the fierce competitive market, it is difficult for enterprises lacking innovation to gain a firm foothold. Reform and innovation will always be the source of enterprise vitality and competitiveness.

Vanke Group issued the first investment promotion circular on 1988. At present, it has become a well-known domestic real estate enterprise and the most promising listed company in China. Shanghai Fuxing Hi-Tech actively promotes joint ventures and cooperation with dozens of state-owned enterprises, effectively grafting the assets of state-owned enterprises with the mechanisms of private enterprises ... The success of these enterprises is inseparable from the entrepreneurial spirit of challenging achievements, self-pressure and innovation.

12. Courage-Do it when it's time to do it.

Shanghai actress Fiorina told HP employees in the face of Dell, IBM and other big names: In the past, we had to launch it at 95 points, and now I want to launch it at 80 points, and then gradually improve it; It used to be aiming, getting ready and firing. In the internet age, aiming means firing, and there is no time to prepare.

In the entrepreneurial world, risks and opportunities often coexist. Entrepreneurs must be good at discovering new things and have a strong desire to explore new things; You must dare to take risks, even if you are not completely sure, you must try decisively.

13. A keen eye-he who knows the times is a hero.

After obtaining a master's degree in computer science, Zhang Mingzheng chose what was then known as antivirus software as his main attack direction. 1In April, 1999, the first "Melissa" virus spread by e-mail suddenly broke out. Just when many IT companies were at a loss, Zhang Mingzheng's "legendary story" was born, and his "antidote" was widely used. The current market value of Trend Micro, the company he founded, has exceeded $10 billion, and Zhang himself has been elected as Businessweek twice.

In business, vision plays a decisive role. Many small entrepreneurs with little money have dug up the "first bucket of gold" by accurately grasping some obscure information. In the early days of market economy, there are many opportunities, as if you can make money by doing anything, as long as you have enough courage and ability. But now people in every industry and field are doing it. Fierce market competition announced that the "profiteering era" had ended and was replaced by the "meager profit era". Therefore, entrepreneurial opportunities must be explored by entrepreneurs themselves.

14. Self-discipline and self-control-radical fire extinguishers.

Everyone advocates freedom, however, the price of freedom is self-discipline. A successful entrepreneur should control his fever-prone brain and keep his mood stable and calm. They usually don't love face, and they seldom complain or grumble in front of people. When encountering difficulties, they always persevere in breaking through them.

Among businessmen, self-control can generate credit. Banks trust those who can control themselves. Businessmen believe that a person who can't control himself can't manage his own affairs and other people's affairs. Without education and health, he may succeed, but without self-control, he will never succeed!

Self-control is the essence of fortitude and the soul of character.

When abraham lincoln first came of age, he was an irritable man. But later, he learned self-control and became a compassionate, persuasive and patient person. He once said to Colonel Forney, "I have developed a good habit of controlling my temper since the Battle of Black Hawk, and I have kept it all the time, which has given me great benefits."

15. learning-always stand at the forefront.

The core competitiveness in the information society era has developed into the competition of learning ability. The information update cycle is shortened to less than five years, and the crisis will accompany us every day.

He has a wide range of knowledge and knows almost everything in some fields. He can not only grasp the overall context of things, but also observe them in detail. In this way, we will have superhuman ability: we can sort out a logical framework from the chaotic things-sometimes people make decisions entirely by intuition. An entrepreneur who cuts into a certain industry will have more chances of winning.

16. Stubbornness-courage to face difficulties.

In the pursuit of success, we are bound to encounter many difficulties, hardships, setbacks and failures. If you don't hit them, they will hit you.

Every failure will make a brave man more determined. There is no stimulation of failure. They may be willing to be mediocre. Failure makes people strong. After experiencing the pain of failure, we can find our true self and feel our true strength.

In the Crimean War, a shell destroyed a garden-like castle, but it blew out a spring water, which gushed out and later became a famous fountain scenic spot. The same is true of setbacks, which temporarily destroy our hearts, but inspire the spring of struggle.

17. Persistence-repeated defeats and repeated wars.

If there was only one secret to success, what would it be? That should be persistence!

The reward of life is far at the end of the journey, not near the starting point. We don't know how many steps we have to take to reach our goal. When we set foot on the thousandth step, we may still fail. But success is hidden behind the corner. We'll never know how far it is unless we turn this corner. Take another step, if not, take another step. In fact, it is not too difficult to make progress a little at a time.

Like raindrops that wash away mountains, ants that devour tigers, stars that light up the earth, and slaves that build pyramids, I will build my own castle brick by brick, because we know the truth that dripping wears away stones, and anything can be done as long as we persist.

As long as there is breath, we must stick to it. The secret of success: perseverance will eventually succeed.