How to do a good job in market research when opening a tea shop?

In many places, you will see similar problems: what should I do if I have a little savings and don't want to repeat meaningless things in the workplace, but want to do some small business and earn a little money to support my family?

If you want to do a good job in small business, you must first do a good job in grounding gas market research.

How to do a good job in market research when opening a tea shop?

For example, opening a tea shop, I think it can make money, because the chain tea shop downstairs of the company has to queue up every day. But if we really want to do this, it is essential to think carefully and investigate carefully.

How to investigate?

There is a snack bar next to the tea shop downstairs. I buy some snacks every day, sit in the shop and watch the number of people who buy milk tea every hour. How many people are there at different time nodes, such as peak time, trough time, working time, vacation time, etc. What is the average number of people who buy milk tea, and what are the ordered and packaged ones?

How to do a good job in market research when opening a tea shop?

After reading it for a while, it is estimated that the difference between the monthly running water and the off-season in the store will not be particularly accurate, but at least a general understanding will be formed.

Then learn about the store rent information from various classified advertisements; Understand the number of shop assistants and the average monthly salary from various recruitment websites; Search all kinds of advertisements for joining the chain milk tea, and make a phone call to inquire about the one-time decoration cost and the material cost of the guest list.

In this way, you can get a general idea of the income, cost and profit level of this store.

This is the first step in the investigation. Does it make money so that you can make money?

How to do a good job in market research when opening a tea shop?

You need to enter the second step: look at several different tea shops and find out some key themes to analyze.

Investigate the situation of the same chain brand in different lots to see the influence of lots on sales; The situation of different brands in the same batch depends on the influence of brands on sales volume; There is little difference between brands in almost many lots, which depends on the influence of pricing, product type, publicity copy and decoration on sales.

If you record an Excel table and summarize it more, the problem of sample deviation will be less and the correct probability will be higher.

How to do a good job in market research when opening a tea shop?

The third step is to measure.

Comprehensively calculate the correlation between income and cost. For example, the location is good and there are many passengers, but the store rent is also high; The Excel table data you collected shows that the face value of the little girl selling milk tea may be positively related to the sales volume.

Finally, according to the summarized information and data, choose a relatively good scheme to calculate the return on income.

Of course, if there is spare capacity, there is a fourth step: conquer growth. How to build a brand at low cost? Low-cost communication? How to promote sales? How to write propaganda copy? In fact, there are still many doorways to dig deeper.

How to do a good job in market research when opening a tea shop?

There is another important thing to consider-product data. Restaurants need good chefs and tea shops need good tea. What is good? Mainly depends on the data.

Your own data is easy to say, how to compare the data of your peers?

This requires the fifth step: street research. Hire a few friendly little girls temporarily in downtown, and when they see someone passing by with milk tea, they go up to do a survey and send some small gifts. Which milk tea did you buy? Why buy their milk tea? Is this your first purchase or a repeat purchase? What is the reason for buying? Taste, brand, plagiarism or simply passing by.

Find the problem, and then improve the product or brand marketing strategy.

How to do a good job in market research when opening a tea shop?

Opening a tea shop requires a lot of trivial investigations, but all of them are meaningful. This will allow you to take fewer detours and make better and more accurate investment decisions.

So some people will think, is it necessary to go to so much trouble? I know some people don't do this at all. Their small businesses are doing well. It must be understood here that our efforts are aimed at the probability of success.

How to do a good job in market research when opening a tea shop?

Therefore, it is also very important to do small business and market research on grounding gas.

Being a small business is not much different from being an Internet product manager or an operation manager. It is based on user feedback and data feedback, constantly looking for problems and optimization points, and constantly adjusting and improving products and operational processes.

Understand this and keep polishing, even if you do the same thing, the chances of success will be much greater than others.