Market analysis and competition analysis of convention and exhibition industry

The market analysis and competition analysis of convention and exhibition industry are as follows:

Over the past 20 years of reform and opening up, China's convention and exhibition industry has developed rapidly in various cities, forming five major convention and exhibition economic industrial belts, namely, "Bohai Rim, Yangtze River Delta, Pearl River Delta, Northeast China and Midwest". The convention and exhibition economic belt around Bohai Sea-with Beijing as the center and Tianjin as the focus, its convention and exhibition industry has developed early, with large scale, large quantity, high degree of specialization and internationalization, complete categories, concentrated exhibition of well-known brands and wide radiation. The Yangtze River Delta Convention and Exhibition Economic Belt-a convention and exhibition industrial belt centered on Shanghai and relying on cities such as Nanjing and Hangzhou has been formed. The industrial belt has a high starting point, strong government support, reasonable planning and layout, strong trade color, great influence by location advantages and industrial structure, and great development potential. Pearl River Delta Exhibition Economic Belt —— With Guangzhou as the center, Canton Fair as the booster, Shenzhen and other exhibition urban agglomerations, it has formed an exhibition economic belt with high degree of internationalization and modernization, outstanding structural characteristics of exhibition industry, and dense exhibition area and industrial distribution. Northeast Exhibition Economic Belt-The exhibition economic belt with Dalian as the center and Shenyang, Changchun and other cities as the focus, relying on the industrial advantages of Northeast industrial base and the location advantages of Northeast Asia, has formed brand exhibitions such as Changchun Automobile Expo, Shenyang Manufacturing Expo and Dalian Clothing Exhibition. The convention and exhibition economic belt in the central and western regions, with Chengdu as the center and Zhengzhou, Chongqing and other cities as the focus, has formed brand exhibitions such as Chengdu West International Expo, Chongqing High-tech Fair and Zhengzhou National Commodity Fair through continuous development.

With the rapid economic growth, Chinese mainland has become the fastest growing exhibition market in the world. By the end of 2006, China * * * had over 2,000 square meters of exhibition centers and venues 170, with a total exhibition area of 5,365,800 square meters, of which nearly two thirds were indoor and one third was outdoor. The total exhibition area has always been in the forefront of the world.

While the exhibition industry is developing vigorously, there are also some problems such as low marketization, rampant unfair competition, lack of brand exhibitions and lack of integrity. In view of these problems, the government has also introduced corresponding measures, put forward suggestions for developing the convention and exhibition industry, and established associations to regulate the development of China's convention and exhibition industry, and achieved good results.

With the rapid development of China's economy, convention and exhibition industry is playing an increasingly important role in national development. Foreign exhibition enterprises are constantly entering China. In 20 10, China's convention and exhibition industry will surely make great achievements.