BMW Group’s sales in China hit record high in 2021

Promote China strategy and strengthen electric offensive

BMW Group's sales in China hit a record high in 2021

"In China, the annual sales volume of BMW and MINI brands More than 846,000, a year-on-year increase of 8.9%

"More than 48,000 new energy models have been delivered in China, a year-on-year increase of 69.6%; 7 new energy products will be presented in 2022

"Gaole : Taking China as home, advancing and developing in coordination with the Chinese economy and society

"The BMW Group's BMW, MINI and Rolls-Royce brands delivered 2,521,525 vehicles worldwide, a year-on-year increase 8.4%; global pure electric vehicle sales doubled to 103,855 units

(Munich/Beijing) In 2021, the BMW Group will work together with Chinese partners to jointly respond to the COVID-19 epidemic, chip shortages and many other issues Challenge, once again set a new sales record in the Chinese market, delivering 846,237 BMW and MINI cars, a year-on-year increase of 8.9%, and the total sales volume ranked first in the high-end car market.

Throughout the year, BMW models have achieved outstanding results in major market segments. Sales of the BMW 3 Series, BMW 5 Series and BMW X3 each exceeded 150,000 units. The BMW 4 Series, which interprets BMW's forward-looking sports aesthetics, sold more than 10,000 units throughout the year, a year-on-year increase of 109.7%. The representatives of medium and large luxury SAVs - BMW X5 and BMW X7 - also achieved breakthroughs: BMW X5's annual sales exceeded 50,000 units for the first time, while BMW X7 also delivered good results of more than 10,000 units.

It is worth mentioning that the sales of new energy models in 2021 exceeded 48,000 units, a year-on-year increase of 69.6%. Among them, the pure electric BMW iX3 sold more than 21,000 units in its first full sales year. Since 2014, the BMW Group has delivered nearly 140,000 new energy vehicles in China. In November 2021, the innovative BMWiX was launched at the Guangzhou Auto Show, launching a new round of BMW's electric offensive. In 2022, BMW will present 7 new energy products in the Chinese market: including 5 pure electric models, innovative BMWiX, innovative BMWi4, BMWiX3, pure electric BMW 3 Series, a pure electric flagship, and 2 plug-in hybrid models .

In addition, with forward-looking technology and strong product offensive, BMWM brand sales continued to rise, increasing by 38.9% compared with the same period last year. As the most successful car brand in the high-end compact segment, the MINI brand delivered 30,546 vehicles throughout the year, a year-on-year increase of 5.2%. BMW Motorrad, which leads the luxury motorcycle segment, delivered 14,309 units throughout the year, a year-on-year increase of 21.4%.

Mr. Gaulle, President and CEO of BMW Group Greater China, said: "2021 will still be a challenging year, but thanks to the strong support of governments at all levels, as well as dealers and suppliers With the cooperation of our partners and the recognition of BMW owners and fans, our business in China has reached a new level. Looking forward to the future, BMW will continue to call China its home and keep pace with the Chinese economy and society**. To advance and coordinate development, especially to increase efforts to promote the electrification process and support China's sustainable development, "

Globally, the BMW Group delivered 2,521,525 BMWs worldwide in 2021. MINI and Rolls-Royce cars increased by 8.4% year-on-year. Among them, the global sales of the BMW brand reached a record high, reaching 2,213,795 units, a year-on-year increase of 9.1%, leading global luxury car brands. In addition, sales of pure electric vehicles doubled to 103,855 units, a year-on-year increase of 133.2%.

The BMW Group’s solid performance in the Chinese market stems from its solid China strategy. BMW aligns its corporate strategy with China's development goals, adheres to the "China First" principle, and firmly supports the sustainable development of China's economy, society and environment.

What is particularly important is that BMW quickly responded to the needs of the Chinese market, accelerated the pace of electrification and improved customer experience. In addition to the new energy models mentioned earlier, BMW has further improved its new energy vehicle service network. Of the approximately 600 dealers across the country, more than 500 have completed BMWi business certification. Through cooperation with Chinese companies, by the end of 2021, BMW’s network of public charging piles has reached 360,000, and BMW’s exclusive integrated parking and charging services have also covered 9 airports in 5 major cities across the country and more than 10 popular shopping malls across the country. lock up. MyBMWApp supports charging wall box interconnection control and management, and is compatible with mainstream charging operators' public charging pile search, start and stop, payment and review services, as well as BMW scheduled parking charging services. In terms of customer experience, the first BMWi brand exclusive experience store has also launched trial operation in Shenzhen.

Electrification is one of BMW’s concrete actions to firmly support China’s “dual carbon” goals and fulfill its corporate social responsibilities with practical actions. BMW not only focuses on reducing carbon emissions during vehicle driving by promoting electrification, but also sets carbon emission reduction goals covering the entire vehicle life cycle. By 2030, the BMW Group plans to reduce the average life cycle carbon emissions of a single vehicle by 40% compared with 2019, reducing emissions by at least 200 million tons.

In China, BMW has joined hands with upstream and downstream partners and supplier representatives in the industry chain, and the China Development Research Foundation to launch the "Industrial Chain Green Transformation Initiative" in June 2021 to promote carbon emission reduction throughout the entire life cycle of electric vehicles.

In 2022, the BMW Group will continue to make efforts in new products, brand experience and customer satisfaction. It plans to launch 26 new products, covering various models of BMW’s main brand, BMWi, BMWM, MINI and motorcycles. Market segments.

By 2025, the BMW Group's electrification strategy will launch a "new generation" model with a completely redesigned IT and software architecture, a new generation of high-performance electric drive systems and batteries, and based on the concept of circular economy. Extensive use of lower carbon and environmentally friendly reused materials. It is expected that by 2030, the BMW Group will have delivered approximately 10 million pure electric vehicles globally. Around 2030, the MINI and Rolls-Royce brands will also move towards full electrification. The BMW Group will continue to lead innovative development and promote the implementation of future mobility.

BMW Group

The BMW Group is one of the most successful automobile and motorcycle manufacturers in the world. It owns four brands: BMW, MINI, Rolls-Royce and BMW Motorrad, and also Provides car finance and high-end travel services. As a global company, the BMW Group has 31 production and assembly plants in 15 countries and a sales network in more than 140 countries and regions.

In 2021, the BMW Group sold more than 2.5 million cars and more than 194,000 motorcycles worldwide. In 2020, the group's total revenue reached 98.99 billion euros, and pre-tax profit reached 5.222 billion euros. As of December 31, 2020, the BMW Group had 120,726 employees worldwide.

The success of the BMW Group stems from its foresight into the future and its highly responsible actions. The BMW Group implements ecological and social sustainability strategies throughout the entire value chain. Comprehensive product responsibility and clear commitment to energy conservation have become an important part of the BMW Group's corporate strategy.

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