What is public opinion monitoring?

Public opinion monitoring is mainly a situation where the government or enterprises monitor the feedback of public opinions from social groups through certain keywords. It is especially important for enterprises, such as searching through the name of the enterprise or a certain product and then checking the market. Feedback, collect this feedback and then form a data report based on the expected increase in public opinion based on positive public opinion and negative public opinion.

The most typical thing is that if you observe carefully, you will find that companies often generate a lot of public opinion reports on various platforms in the early stage of listing, most of which are positive, such as what company’s annual income is and how powerful it is, which creates market praise and is bullish. , and some people will cut leeks in this way. This is the power of public opinion.

There are many channels for companies to obtain public opinion data. For example, the company’s own public opinion department collects data from the entire network through keywords, or it can cooperate through third-party channels such as Xinbang, Jijile Data, and Xigua Data. , Qingbo and other platforms will have corresponding data platforms, you can try to understand them.

Public opinion monitoring is the act of monitoring and predicting public speech and opinions on the Internet. These remarks are mainly highly influential and tendentious remarks and opinions on certain hot spots and focus issues in real life.

Specifically speaking, public opinion monitoring refers to the integration of Internet information collection technology and information intelligent processing technology, through automatic capture of massive Internet information, automatic classification and clustering, topic detection, and topic focusing, to achieve user network Public opinion monitoring and news topic tracking and other information needs, forming analysis results such as briefings, reports, charts, etc.

To provide customers with a comprehensive grasp of the public’s ideological trends, guide correct public opinion, and provide analytical basis. Industrialization and service-oriented are the development trends of public opinion monitoring and analysis. Combining text classification, text clustering, text summary, tendency analysis, etc. with corpus and knowledge base, establishing a public opinion semantic analysis infrastructure based on SaaS model can be better realized. The combination of man and machine improves the accuracy of public opinion research and judgment.