Self-evaluation of press releases

Four press release exercises have given me a deeper understanding of my news writing level. These four press releases have different themes, namely, the museum newsletter, the urban or rural documentary, the spring job fair newsletter, and the Grain Rain Poetry Society in Ganzhou. After careful browsing, I got the following comments.

The first is the museum newsletter, because it is the first time to write a press release and I have no writing ideas, so I read a lot of news samples and finally wrote a travel note of the museum. From this perspective, there is nothing new about the topic selection. Although there are many words, it seems repetitive and cumbersome. Generally speaking, the content is what I saw somewhere, which has no characteristics and can't attract people's attention. If you want to say the advantages, it is the combination of graphics and text, and the surface looks colorful.

Secondly, the documentary of the city, the press release I wrote was too official and failed to grasp the most attractive aspect. But introduced the culture, economy and other aspects of the city respectively. These contents are easy to find and cannot be counted as new ideas. If there are advantages, it is introduced point by point and the structure is clear. After the teacher's comments, I know that if we want to introduce a city to attract people, we must grasp the most unique place of the city and the favorite place of the public, which should be our topic. For example, the tourist snacks that the public is most concerned about at present. We will focus on the tourist landscape of the city, and all kinds of snacks will catch the public's eye, thus arousing their reading interest.

In the newsletter of the spring job fair, I also made the same mistake as the museum, but it was not new and the title could not be deeply rooted in the hearts of the people. I analyzed from beginning to end when the job fair started, what the content was, what I interviewed on the spot, and wrote a very general news article, which can only be said to be very general. The advantage is that news interviews are more comprehensive, and news interviews are conducted from different themes. To attract people's attention, this job fair should start with the title and lead, and the news release with novel title and short lead can attract the public's attention best.

The last article is the news dissemination of Grain Rain Poetry Society in Ganzhou. Because there is no field observation and interview, we can't get useful information on the spot, so we can only rely on online inquiry and live broadcast, but we can't watch the live broadcast because of network reasons. So in order not to be similar to other press releases, I used this activity to extend the theme of the contest between fast food culture and traditional culture, but the result was written as a news comment, not news dissemination.

After the teacher's comments, I realized that writing news communication is not necessarily written in chronological order. To write new ideas, in addition to starting with the title and introduction, you also need to accumulate at ordinary times, watch more news and write more.