Is the automobile marketing major good for employment?

1. Automobile manufacturing: The potential employment market is vast. Automobile manufacturing is the main industry of transportation equipment manufacturing, which mainly refers to vehicle manufacturing and automobile parts production. Hot jobs: automobile technology and welding technician, automobile body design and manufacturing, automobile parts design, automobile assembly technology, etc. Counterpart majors: automobile manufacturing and assembly technology, automobile inspection and maintenance technology, automobile application technology, automobile electronics technology, automobile plastic technology and other majors. Analysis of employment prospects: Judging from the current level of economic development, changes in consumption structure and infrastructure construction in expressway, China is about to enter a period of rapid growth in automobile demand. It can be said that China is now the largest potential automobile market in the world, and this potential market is gradually developing into a real market. The automobile industry has been clearly defined as a pillar industry that needs to be vigorously developed in China, and has been strongly supported by the national industrial policy. In the world, automobile industry is a typical oligopoly industry. At present, compared with some multinational automobile companies, China automobile enterprises are still relatively weak. After China's entry into WTO, China automobile enterprises will face enormous competitive pressure and good development opportunities. 2. Automobile service industry: huge employment space. According to international practice, the automobile service industry can be divided into: automobile finance, after-sales maintenance service, automobile parts and maintenance, automobile insurance, automobile culture and other fields. At present, the development of these fields in China is uneven, and the demand for talents is also very different. In view of the huge employment space in the automobile service industry, the details are as follows: the main businesses of the counterpart automobile finance industry include automobile fund management, automobile rental and consumer credit. Automobile financial services have developed quite well abroad and become an important lever for manufacturers to incite the market. At present, domestic financial circles are generally optimistic about auto financing credit, but due to the national macro-control and the increase of bank interest rates, it will take time for great development. Auto financing companies are still new things in China. At present, only a few companies such as Volkswagen Finance (China) Co., Ltd. and SAIC General Motors Finance Co., Ltd. are officially allowed to operate. Popular positions: sales representative, collection supervisor, risk assessor, etc. Counterpart major: Analysis of employment prospects of automobile technical service and marketing major: According to foreign development experience, there are not many automobile companies directly engaged in automobile financial services in China, and automobile financial services are mainly undertaken by banks and trust institutions. Automobile finance talents belong to financial practitioners with "specialties". From the post point of view, sales representatives should be the main force of auto financing companies, with the largest demand, mainly responsible for communicating with customers, dealers and banks, and the required ability is the experience of auto sales; There is also a great demand for collection supervisors. As the person in charge of debt recovery for the company, the collection supervisor needs to have banking experience and understand the credit and guarantee process; Compared with foreign countries, the current domestic personal credit evaluation system is not perfect, so the risk assessor is the most critical talent of domestic auto finance companies. At present, there is no strict automobile maintenance industry standard and service system in China. With the development of automobile industry, a variety of companies engaged in automobile maintenance, decoration and beauty began to increase, but most of them were small. Therefore, whoever can seize the business opportunity of automobile maintenance will be able to dig into the great gold mine of China automobile era. Hot jobs: automobile maintenance technician, automobile maintenance service manager, automobile senior mechanic electrician, automobile beauty decorator, etc. Counterpart majors: analysis of employment prospects of automotive application technology and automotive electronic technology: At present, the most popular and demanding majors in this field are automobile maintenance personnel and decoration and beauty personnel. Automobile maintenance personnel are the most scarce technical talents in the automobile service industry at present, and the market gap is large, and enterprises frequently dig corners, especially senior maintenance personnel who can diagnose and solve various intractable diseases of some high-end automobiles, which are more popular among enterprises. Automobile maintenance personnel belong to a typical "gray collar". They should not only have professional knowledge of automobiles, be familiar with the principle of mechatronics, but also have received training from specialized vocational and technical schools, hold intermediate or above certificates of automobile maintenance workers (national vocational qualification level 4), and have a solid foundation in metalworking such as turning, pliers and welding. Automobile after-sales service is a rapidly developing field in the automobile service industry. Among the profit sources of automobile dealers, after-sales service accounts for 50%. In mature automobile companies in the world, the number of employees in sales service outlets is often more than twice that in manufacturing. At present, the mainstream of after-sales service development is 4S form, namely vehicle sales, after-sales service, spare parts supply and information feedback. With the advent of the automobile era, after-sales service will shift from simple after-sales maintenance to regular maintenance, focusing on providing technical training and technical consultation for users. Popular positions: car salesman, customer representative, sales manager of 4S brand store, etc. Counterpart majors: analysis of employment prospects of automotive technical service and marketing and automotive application technology: At present, the number of domestic automotive after-sales service outlets is still small and still in the development stage, so there is a lot of room for development of such positions. Automobile salesman and customer representative are the positions with large recruitment in related enterprises at present. When recruiting employees, applicants are often required to hold a driver's license, have a professional background in marketing, have experience in automobile sales, have market sensitivity, and be able to grasp market trends at any time. Counterpart auto insurance and claim direction Domestic auto insurance is mostly handled at the time of automobile sales, which has many problems, such as less types of insurance, low transparency, irregular operation, too complicated claim settlement and so on. With the promulgation of the detailed rules for the implementation of Article 76 of the Traffic Law, the definition of "compulsory insurance" has been clarified, and this field has also had greater room for improvement and development. It is reported that at present, auto insurance accounts for 60% of global non-life insurance, and the turnover of domestic auto insurance also ranks first in property insurance. It is foreseeable that the future development space will be expanded. Hot jobs: auto insurance valuation and accident settlement, professional auto insurance agent, etc. Counterpart major: Analysis of employment prospects of automotive technical service and marketing major: The automobile insurance industry needs a large number of high-quality talents in insurance, actuarial science, automobile, law and marketing. At present, there are hot talents in auto insurance valuation and accident claims, and the gap is tens of thousands, which is a shortage of talents. When recruiting such personnel, enterprises usually require automobile-related majors, familiarity with automobile structure, understanding of automobile insurance claims process, ability to survey and evaluate accident vehicles, driver's license and computer proficiency; Working experience in automobile and insurance is preferred. In addition, professional auto insurance agents are in great demand, and those with rich experience and outstanding performance are popular at present. Automobile culture industry is still a new industry in China, which contains a wide range of contents, including automobile model, automobile sports, automobile newspapers, automobile movies, automobile clubs and many other areas where culture and automobile overlap. Automobile culture industry is in the ascendant in China, and its future development prospect is broad. Counterpart majors: automotive application technology, automotive electronics technology, automotive technical service and marketing. Hot jobs: car model design, car race planning and organizing personnel, etc. Analysis of employment prospects: As more and more enterprises begin to focus on the automobile culture industry, the demand for relevant talents also follows.