Dongfeng Shen Feng: 65,438+000% electrification in 2024 and 500,000 sales in 2025.

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Since the 13th year of Jian 'an (AD 208), the word "Dongfeng" has been given a new meaning-opportunity. It is precisely because of this that seeking and grasping the east wind has become a metaphor for people to grasp the context of the times.

Back to reality, at present, China auto market has entered the new energy era, and a clear context of the times is in front of major brands. It is like a dragon riding on the wind, striding forward. You can see it, but how to grasp it has become a science. In fact, nowadays, all major brands are trying their best to seize the dragon's "scale claws" and expect to succeed in the new era by taking advantage of the east wind.

The same is true of Dongfeng Motor Group. As the oldest automobile brand in China, they have always maintained an enterprising state and actively grasped the context of each era. Therefore, at this year's Shanghai Auto Show, Dongfeng Shen Feng launched the1258 "e-start" plan and released a brand-new electric series brand eπ, which completely opened a new chapter in the transformation and development of electrification.

New technology brand opens a new journey of brand development.

As we all know, Dongfeng Motor has a military background and a huge volume, which also gives them more resources to invest and develop new technologies and platforms. At present, Dongfeng motor technology has surpassed the three platforms of M TECH Warrior architecture, Dongfeng quantum architecture and DSMA energy-saving architecture, and launched the "Mach" power brand and "Dongfeng Hydrogen Boat" hydrogen power brand covering energy saving, hybrid and pure electricity.

It can be said that Dongfeng Bus Station is at the forefront of China in core technology.

The "eQi" plan and eπ brand released this time are the achievements of Dongfeng Shen Feng for ten years.

The "E-Start" plan includes 1 center, 2 paths, 5 supports and 8 products. In terms of expansion, it is user-centered; Hybrid and pure electric March; Three frames and two sets of power brands; Including efficient and safe DSMA architecture, third-generation Mach MHD hybrid system, Mach E power, Dongfeng quantum architecture, intelligent technology (SOA electronic and electrical architecture, better intelligent driving and intelligent cockpit).

In terms of products, Dongfeng Shen Feng said that eπ brand will launch at least two new energy vehicles every year from 2024, and at least eight products within three years to achieve full coverage of all categories and full-size new energy products.

Create a diversified future car life with new ideas

At this year's Shanghai Auto Show, another attraction of Dongfeng Shen Feng is the concept car eπ2023, which symbolizes the direction of eπ brand products.

According to the official introduction, e in this concept car stands for electrons, π stands for the process of discovery and calculation, and of course it can also be linked with pi to represent infinite possibilities, which is also the theme of human development. Take transportation as an example, from horse-drawn carriages to steam cars, to fuel cars, and finally to electric drive. As far as driving is concerned, changing from focusing on direction to intelligent driving gives you a relaxing space.

But from the historical process, it took thousands of years from carriage to internal combustion engine; From the internal combustion engine to the electric drive era, it is only a few decades. The rapid iteration of technology has brought great pressure to all automobile brands.

Therefore, Dongfeng Shen Feng endowed the eπ2023 concept car with many avant-garde but realizable scientific and technological visions. For example, in driving, in the automatic driving mode, the cockpit will be raised to improve the field of vision; In the automatic driving mode, the cockpit will sink, which can be understood as the competitive cockpit of the car.

In terms of power, the vehicle will be equipped with a dual-mode energy cabin, which can realize the compatibility of pure electricity and hydrogen energy. this

This is a forward-looking conference. At present, Dongfeng Motor has made many achievements in hydrogen energy research. In 20 17, Dongfeng continuously launched two fuel cell vans, which passed the national announcement test and realized commercialization. In 20 18, Dongfeng's "all-power fuel cell passenger car development" was approved by the national key research and development plan. In 2022, the first fully-powered fuel cell passenger car in China-'Dongfeng Hydrogen Ship H E' was independently developed.

In terms of hydrogen power, Dongfeng Company's hydrogen fuel cell system covers 20kW-300kW, which can meet the demand of a full range of passenger cars and commercial vehicles.

In other words, Dongfeng Motor has the ability to apply it to vehicles based on eπ2023 and lead the development of hydrogen energy in China.

In addition, it is worth mentioning that the eπ brand G20 * * founder plan was also launched at the press conference, and 20 cross-industry big coffees were recruited to join the eπ group platform. From product to brand, from life to spirit, eπ will create with customers with an open attitude, and the collision is infinite! Dongfeng Motor will also take this opportunity to enhance its market competitiveness and realize the goal of 100% electrification in 2024 and selling 500,000 vehicles in 2025.

This article comes from Che Ze, the author of Che Yi, and the copyright belongs to the author. Please contact the author if reproduced in any form. The content only represents the author's point of view and has nothing to do with the car reform.