Pernod Ricard brand introduction

Pernod Ricard Group was formed by the merger of Pernod Ricard (founded in 1805) and Ricard (founded in 1932), the two largest liquor companies in France, in 1975. At present, Pernod Ricard Group is one of the three largest wine and wine groups in the world. Headquartered in France, Pernod Ricard Group has 72 manufacturing enterprises and 65,438+02,250 employees worldwide.

Is a world-class wine producer and seller. Through long-term development and internal tapping, the group has become a powerful wine giant in the world.

1975, Pernod and Ricard, two traditional competitors of French fennel wine market, announced that they had joined forces and embarked on a grand journey to conquer the international market. Through rapid development and acquisition, Pernod Ricard has developed into the second largest liquor and wine group in the world and the largest group outside the United States.

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Since 1975, Pernod Ricard Group has become the second largest wine and spirits group in the world through rapid development and acquisition, and many well-known liquor brands and products have been sold all over the world.

Pernod Ricard Group has the most comprehensive product categories in the industry, strong distribution channels and a global network. As the largest alcohol producer in the European Union, Pernod Ricard ranks first in Europe, Asia and Latin America, and second in North America and Africa. Its brands such as Martell, Chivas Regal, Royal Salute and ballantine have become the leading brands of various alcoholic drinks in the Asia-Pacific region.

The successful development strategy of the group is to have both global brands and local brands all over the world: local brands can strengthen the distribution network in various markets and support the development of global brands at the same time.

Headquartered in France, Pernod Ricard Group has 72 manufacturing enterprises and 65,438+02,250 employees worldwide.

Royal salute is a brand of Pernod Ricard Group in France.

1953, Chivas Brothers specially brewed the "Royal Salute" to pay tribute to the coronation ceremony of Queen Elizabeth of England. The name "Royal Salute" comes from the custom of saluting visiting members of the royal family with 2 1. This precious 2 1 year whisky is packed in red, green, blue and brown porcelain bottles, which is more elegant.

Royal salute is the most perfect and precious scotch whisky in the world for 50 years. Royal Salute 2 1 won the title of "Best Blended Scotch Whiskey" in the 2003 International Wine and Spirits Competition, which is the second consecutive year that Royal Salute 2 1 won the international wine and spirits competition.

From the harsh selection of wine storage containers, we can see the fineness of the brewing of "Royal Salute". First, wine should be stored in oak barrels for a period of time, and then put into blue porcelain bottles that have been used to store Spanish sherry or American bourbon. These porcelain vases are all handmade by the craftsmen of the famous British ceramic factory "Wade".

Each bottle is cast with a royal badge label with the initials of the queen's inscription on it. The red, blue and emerald inlaid in the queen's crown became a tricolor bottle. The bottle is engraved with a warrior dancing with a sword and riding a horse, and there are two salutes on the trademark to decorate its extraordinary value. Of course, all this is to cherish this bottle of good wine which has been stored for 2 1 year.

After 2 1 year, the liquor was concentrated to only 60% of the original, and then a series of unique blending ratios were carried out to brew a "royal salute" with rich and complicated tastes. "Royal Salute 2 1" is no longer a company's brand, but has become a national brand in Scotland through the quality control of 0 behavior.

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