America: lay off employees, avoid diseases and cut off dreams at the same time.

America: lay off employees, avoid diseases and cut off dreams at the same time.

At the same time, there is a big dream of recreating 100 billion dollars.

Go south from Beijiao Bridge in Shunde, Guangdong, and walk about 28 kilometers along National Road 105, that is, Xiqiao Bridge at the junction of Foshan and Zhongshan. In this short trip, there are many well-known domestic appliance enterprises such as Midea, Kelon, Wanhe and Galanz. The living quarters formed around various enterprises are like mini-cities.

This is one of the core areas of China's largest home appliance production base. After the Spring Festival every year, nearly one million migrant workers flock here, creating a total industrial output value accounting for about 15% of the national household appliance industry. But for Midea Group, this year may be an exception.

? Years later, the company gave each person 100 yuan (similar to a red envelope) and was told to get it back in a few days. 500 yuan's salary will be deducted if he doesn't pay back. ? Wang Bin (pseudonym) of Midea Refrigeration Group told Global Entrepreneur. This is much luckier than Fei Xia (a pseudonym) of Nantong Branch of Nippon Electric Group. On the morning of February 7th, the department manager called Fei Xia to the office and said with a smile. You know, all departments are laying off staff and giving you two months' salary. ? Fei Xia didn't argue, took the money and left.

Before the introduction, there had been a wave of large-scale layoffs in the United States. Last June, 5438+065438+ 10, China's home appliance giants suddenly exposed the news of mass layoffs. It is said that some subsidiaries even laid off 60% of their employees, and almost all the new employees recruited by Midea Electric Group on campus in 20 12 were laid off. For example, more than 270 people in Shaanxi Branch laid off more than 2 10, leaving only nearly 60 people; Guangzhou Midea HVAC Equipment Sales Co., Ltd. used to have more than 300 people, but now it has been reduced to 100 people. Fei Xia and a dozen of his back-office colleagues were lucky to stay in the first wave of layoffs, but they still didn't escape the latest round of layoffs.

According to many insiders of Midea, before the Spring Festival, Midea only laid off many people at Shunde base, which may reach nearly 10,000. There is no fixed layoff target, but it directly stipulates when and how many people each sales company will reduce to single digits. 201165438+February 12, Fang Hongbo, chairman of Midea Electric Appliances, publicly responded that some sales companies in Midea are indeed shrinking to cope with the external environment, but isn't it beautiful? Organized? 、? Are there any specific quantitative indicators? Smooth layoffs.

However, global entrepreneurs got the news from multiple information channels that Midea Group began to adjust the organizational structure of its subordinate household appliances group and refrigeration group on a large scale from June 65438 to last year 10. The first batch of layoffs is mainly aimed at sales staff, and the second batch is backstage staff. The internal information of Midea Electric obtained by Global Entrepreneur reporter also confirms this point. On February 10, Midea's Nippon Electric issued the Decision on Organizational Structure Adjustment and Appointment and Dismissal of Important Personnel of the Branch, such as the merger of Nanjing Branch and Xuzhou Branch to form Nanjing Branch; Chengdu Branch and South Sichuan Branch merged to form Sichuan Branch, etc. , the relevant personnel must complete the work handover within 24 hours.

In an internal email of Midea dated 201165438+February 7, there is a message about? Blacklist? Notice: Those who receive compensation for 3 months (including 1 month to be notified) or more in the process of personnel diversion will be blacklisted by American enterprise groups for 6 months; People with bad attitudes, if they don't understand, are uncooperative, are emotional, and cause trouble with others, will be permanently blacklisted by American enterprise groups. The dissatisfaction of some employees is understandable: a large number of 20 1 1 fresh graduates are directly laid off during the internship period. On the internet, there have been many articles to vent their dissatisfaction.

Looks like the beauty is in big trouble. Although Midea has achieved rapid development for many years since 2003, the group's sales have soared from13.7 billion yuan in that year to1/kloc-0.0 billion yuan in 20 12 years, and reached10/year. However, in terms of profit level, the overall gross profit margin of Midea Electric Appliances, a listed company of Midea Group, dropped from 17.25% and 438+0 1 in the first half of 2065 to 13.58% in the third quarter, setting a record low for domestic white goods enterprises. Midea's main competitors, Gree Electric and Qingdao Haier, had gross profit margins of 25.6% and 22.5% respectively in the third quarter.

Zhu Haibin, chief economist of JPMorgan Chase China, told Global Entrepreneur that layoffs are a response to the economic cycle in the short term and a common phenomenon in China's transformation in the long run. The phenomenon of layoffs or high unemployment rate in Europe and America is like a seriously ill patient, while China's economy is more like dealing with chronic diseases in the medium and long term. For the United States, this may mean the end of the era of scale growth. In the last five years, the sales scale of Midea Group has continued to grow by more than 30%. 20 12, 10 In June, He Xiangjian, chairman of Midea Group, said that by 20 15, Midea would realize sales revenue of 200 billion yuan. Create another beauty? . But the problem is that once the macroeconomic fundamentals change, these once-star enterprises in China firmly fall back to the ground again. ;