Which country's brand is Blum Hardware?

Blum, the overlord of Austrian hardware industry, 1952 was founded in Hearst, Vorarlberg, Austria. As a wholly-owned subsidiary, Blum Blum China Company was established in 2002, with branches in Beijing, Guangzhou, Nanjing, Chengdu, Ningbo and Qingdao.

Since entering the China market in 2002, Blum Blum's sales network in China has gradually matured and expanded. Its sales are all over the country, from Harbin to Guangzhou and from Shanghai to Urumqi. Blum Blum's products can be seen in building materials supermarkets, decoration markets and cabinet stores. It can be regarded as one of the well-known foreign hardware brands in China.

In terms of products, Blum Blum focuses on three strategic products: hinges, drawers/guide rails and flip-up doors, and also focuses on the mid-to high-end market. So in the domestic market, we often hear people compare Blum with Heidi. Although both sides have their own strengths, the title of the king of cost performance will eventually return to Blum.

Blum entered China as an international hardware brand. After years of operation and exploration, Blum now has a leading market share in the field of furniture and hardware in China, and its brand awareness and reputation have also increased.

It can be seen that Blum's overall marketing strategy and tactics are in line with the current development trend of China market, and we look forward to bringing more surprises to Blum Hardware in the future.