Is Bai Cheng legal?

Centennial Kangcheng is a healthy brand founded by Centennial Kangcheng Health Management Group Co., Ltd., and the brand creation company is headquartered in Ningbo High-tech Zone, Zhejiang Province. Since its establishment, Centennial Kangcheng has rapidly developed into a chain sales enterprise of middle-aged and elderly health care products in China with its senior professional background, rich product system, strong marketing team and advanced marketing means, and won unanimous praise from the market.

Centennial Kangcheng Health Management Group Co., Ltd. has more than 7,000 employees in China, more than 1000 chain stores in 2 1 provinces and cities, and more than 2,200 call service centers with physical seats, thus establishing its own brand.

The brand operation mode of Centennial Kangcheng has developed rapidly in a short time, and its market recognition is mainly attributed to its unique and creative "Trinity" marketing mode.

The so-called "three-dimensional integration" is also the sales model of media marketing plus call centers and stores. Media refers to the group's efforts to spread the traditional Chinese medicine culture in China and the traditional health-preserving culture in China, as well as the modern healthy living concept and nutrition knowledge, relying on the broadcast media since its establishment. As an effective marketing model of health care products, broadcast marketing has its unique advantages, which are incomparable to TV and newspapers. Although it doesn't start the market as quickly as TV advertising, it can extend the life cycle of the market and enhance the credibility of products.

The lectures on group health plan cover the whole country 16 provinces and cities, and have millions of loyal listeners. To this end, the group has specially set up a strong team of health expert lecturers. The lecturer comes from a well-known hospital or medical education and scientific research institution in China, and has many years of clinical experience and teaching experience in traditional Chinese and western medicine. More than 90% of them have intermediate or above professional titles, and more than 50% have national nutritionist certification qualifications.

Through broadcast media and expert health program lectures, middle-aged and elderly customers have mastered a variety of methods to restore health and have a correct concept of healthy life. Call center refers to a group that advocates "systematization of after-sales maintenance" and establishes a perfect after-sales service system in order to better realize the group's concept, enrich the group's service base, and continuously enhance the group's brand value.

The group invested millions to develop a brand-new after-sales service software system, established a large-scale customer service call center with 800 call seats in the country, and established a detailed personal health file for each customer to provide after-sales service. Because of the particularity of drugs and health care products, it is related to consumers' personal health and even life safety, so consumers are more eager to know the usage, efficacy and a lot of related knowledge of products, hoping to get more help and guidance. After-sales service is more important for health care products enterprises. Good after-sales service can meet the needs of customers, better realize the profits of enterprises, and also help enterprises to establish a good reputation and brand image.

After several years of market development, brand-scale stores have built a nationwide sales network covering 265,438+0 provinces and cities such as Heilongjiang, Jilin, Guangdong, Anhui, Jiangsu, Zhejiang, Jiangxi, Guizhou, Sichuan, Inner Mongolia, Xinjiang, Qinghai, Hebei, Tianjin, Shaanxi, Shanxi, Hubei, Hunan and Shandong. With its unique "trinity" marketing model, Brand Advantage Group cooperated with nearly 10 enterprises, such as Kweichow Moutai, Nanjing Tongrentang, Wuhan Jianmin Pharmaceutical and Xi Anlijun Pharmaceutical, and successfully launched more than 20 brands, such as Maotai Health Wine, Tianshen Oral Liquid, Liuhe Ginkgo Tea and Tibetan Shuang Bao, which meet the health care needs of middle-aged and elderly people, and achieved good market and social benefits.

Strong media reports, professional consultant team bring professional healthy life consultation to customers, establish a good brand and cultivate a group of loyal customers. Among all mass media, receiving broadcast information is the most convenient, with the advantages of convenient listening, strong penetration and wide audience.

Listeners can listen to the radio freely, regardless of time, place and region. As long as they have the ability of language perception and understanding, they can accept it at will, regardless of region, age, nationality, education level and other factors. It has an excellent effect on the sales of health care products for the elderly; The professional marketing team standardizes the store construction, service process and personnel training output of all stores in the Group, provides standardized high-quality services, and gives full play to the national chain advantage; It is worth mentioning that the national after-sales service call center systematizes after-sales maintenance, which deepens customer satisfaction and loyalty.

Good after-sales service is a powerful means of competition for health care products enterprises and an important marketing innovation. At present, the marketing competition means of health care products enterprises in China are mainly advertising and store (hospital) promotion, which are simple and easy to imitate, leading to serious marketing homogeneity. The after-sales service of call center brings added value to the products of enterprises, and also adds a competitive means for enterprises, which is an important tool for pharmaceutical enterprises to develop from homogenization to differentiation.

Strong market departments pay attention to market hotspots and demands, and jointly develop products with well-known health care products manufacturers to ensure a rich product line. Brand Corporate Responsibility Centennial Kangcheng, while developing, also actively undertakes social responsibilities, participates in social public welfare undertakings, adheres to the corporate values of "customer first, honesty first", and constantly provides high-quality products and services for more middle-aged and elderly friends in China, so as to join hands with middle-aged and elderly friends to create a better tomorrow.

Centennial Kangcheng Public Welfare Deeds 2065438+On July 3, 2004, the launching ceremony of the "Three Preventions" Huimin Health Public Welfare Project sponsored by Centennial Kangcheng Health Management Co., Ltd. and strongly supported by China Geriatrics Research Institute, Beijing Traditional Chinese Medicine Science Popularization Association and Beijing Health Insurance Association was launched in Beijing.

After the Ludian earthquake on August 3, 20 14, Centennial Kangcheng Health Management Group Co., Ltd. (formerly Ningbo Shengguang Health Management Co., Ltd.) immediately dispatched relief materials worth 500,000 yuan, and organized employees to pack and load them overnight, and sent them to the earthquake-stricken areas on September 28, 20 14. Sponsored by China Private Science and Technology Promotion Association, assisted by Health Industry Working Committee of China Private Science and Technology Promotion Association and Centennial Kangcheng Health Management Group Company.

20 14 On September 23rd, People's Daily interviewed Chen Xiao, Chairman of Centennial Kangcheng Group. Chairman Chen proposed: "For the sake of China's health industry and the health management of Chinese people, I am willing to be defiled by the industry, which is ominous"! 2065438+On September 24th, 2004, Chen Xiao, Chairman of Centennial Kangcheng Health Management Group, visited Xinhua for an interview and introduced Centennial Kangcheng's three-dimensional integrated operation mode.

On the morning of September 30th, 20 14, centennial Kangcheng Health Management Group "Caring for Anti-Japanese War Veterans" and his party drove to Haishu, Jiangbei, Yinzhou and other urban areas of Ningbo City to visit, sympathize with and care for the anti-Japanese war veterans. Centennial Kangcheng Health Management Group's "Caring for Anti-Japanese Veterans" sympathized with the team, and sent a series of double ninth festival gifts symbolizing "health care" to eight anti-Japanese heroes with love and kindness.

20 1 410/in October, Centennial Kangcheng Health Management Group Co., Ltd. went to Pu 'er City, Yunnan Province to donate110,000 yuan of relief materials to the earthquake-stricken areas. In September 2009 1 1, Ningbo Shengguang Health Management Co., Ltd. was renamed as Ningbo Centennial Kangcheng Health Management Co., Ltd. in April 20041/and changed from Ningbo Centennial Kangcheng Health Management Co., Ltd. to Centennial Kangcheng Health Management Group Co., Ltd.