Why does Lanzhou Lamian Noodles stand still?

The lowest profit of local catering industry in Lanzhou is beef noodles. As a consumer product, beef noodles are difficult to improve profits through differentiated competition, so in order to reduce costs and improve profits, stores can only choose scale strategy. But the whole industry is fully competitive, even washing dishes is outsourced, and no one can lead in cost. Most beef noodle restaurants only use geographical advantages to divide the market for their own streets. Thousands of beef noodle restaurants can really make people eat by car, and everyone has solved it nearby!

In Lanzhou, the soup of beef noodles is made of beef bones, while the soup of Qinghai ramen restaurant opened in other places is mostly blended with seasonings, so the cost is naturally low. If you use this soup to open a beef noodle restaurant in Lanzhou, it will close down in less than a month. As for the Lanzhou Ramen Restaurant in other places, it is a family-run business model, which also saves some labor costs.

Lanzhou Lamian Noodles has the following advantages:

1. Long business hours. It is common to make a profit by extending business hours until late at night.

2. Family management. Husband, wife, brothers, father and son go into battle together and don't hire outsiders to ensure that profits don't flow out.

3. The taste is popular and the localization is serious. In fact, the "Lanzhou Lamian Noodles" around the country does not mainly rely on selling beef noodles for a living. More importantly, it offers a variety of stir-fried dishes, mixed rice and even barbecues suitable for the public, which are basically not seen in authentic Lanzhou beef noodle restaurant. Just like McDonald's, in China, there are also various kinds of rice and new hamburgers (authentic hamburgers must be beef patties).

4. Take the low-end route to ensure sales. There are few pasta dishes in the south, and Lamian Noodles in Lanzhou can meet the needs of some customers who have low dietary requirements. In first-tier cities, the price of 8- 10 yuan is not good except for the box lunch on the roadside, but you can easily eat a bowl of Lamian Noodles. Although there are many northern wheaten foods, the price of Lamian Noodles in Lanzhou is always slightly lower than that of local mainstream wheaten foods, with small profits but quick turnover.

5. Road surface selection. The location of Lanzhou Ramen Restaurant is basically on the periphery of the bustling area or next to the residential area, and there is no high-end atmosphere. As the main operating cost, the rent is low.

6. Low manufacturing cost. The soup of Lanzhou beef noodles needs to be boiled with beef, chicken and beef bones for 5 hours, while the soup of Lamian Noodles in Qinghai mainly depends on the blending of butter and pepper (quoted from the person in charge of Oriental Palace). If the cost of a bowl of Lanzhou Lamian Noodles is 5 yuan, the cost of Qinghai Lamian Noodles may be 2 yuan. So in the low-priced fast food market, Lamian Noodles in Qinghai can make money, and Lanzhou beef noodles will lose money.

7. There are strict industry regulations. It is rumored that there cannot be a second "Lanzhou Lamian Noodles" within 50m.

8. Form a closely United force. Needless to say, you must have heard about it.