Is it against the advertising law to use ancient emperors for propaganda?

There is no provision in the advertising law. According to the principle of "what is not prohibited by law can be done", what is not prohibited by law is allowed.

The advertising law does not allow the following situations:

Article 9 An advertisement shall not be under any of the following circumstances:

(a) the use or disguised use of National Flag of the People's Republic of China, national anthem, national emblem, military flag, military song and military emblem;

(2) using or using in disguised form the name or image of a state organ or a functionary of a state organ;

(3) using terms such as "national level", "highest level" and "best";

(four) damage the dignity or interests of the state, revealing state secrets;

(5) Obstructing social stability and harming public interests;

(6) endangering personal and property safety and revealing personal privacy;

(7) Obstructing public order or violating good social customs;

(8) Containing obscenity, pornography, gambling, superstition, terror and violence;

(9) Contents containing ethnic, racial, religious and gender discrimination;

(ten) hinder the protection of the environment, natural resources or cultural heritage;

(eleven) other circumstances prohibited by laws and administrative regulations.

Article 10 Advertisements shall not harm the physical and mental health of minors and disabled persons.

Article 11 Where an advertisement involves matters that require administrative license, it shall be consistent with the contents of the license.

Advertisements cited by using data, statistics, survey results, abstracts, quotations, etc. shall be true and accurate, and the source shall be indicated. If the quoted content has the scope of application and the validity period, it shall be indicated.

Article 12 Where an advertisement involves a patented product or patented method, the patent number and patent type shall be indicated.

Those who have not obtained the patent right shall not lie in advertisements that they have obtained the patent right.

It is forbidden to use patent applications that have not been granted patent rights and patents that have been terminated, revoked or invalid for advertising.

Article 13 Advertisements shall not belittle the goods or services of other producers or operators.

Article 14 An advertisement should be identifiable so that consumers can recognize it as an advertisement.

The mass media shall not publish advertisements in disguised form in the form of news reports. Advertisements published through the mass media should be marked with the word "advertisement" to distinguish them from other non-advertising information and must not mislead consumers.

Radio stations and television stations shall abide by the provisions of the relevant departments of the State Council on the length and manner of advertisements, and make obvious hints on the length of advertisements.

Article 15 No advertisements shall be published for narcotic drugs, psychotropic drugs, toxic drugs for medical use, radioactive drugs and other special drugs, pharmaceutical precursor chemicals, drug rehabilitation drugs, medical devices and treatment methods.

Prescription drugs other than those specified in the preceding paragraph can only be advertised in medical and pharmaceutical journals designated by the health administrative department of the State Council and the drug supervision and administration department of the State Council.

Article 16 Advertisements for medical treatment, drugs and medical devices shall not contain the following contents:

(1) Assertions or guarantees indicating efficacy and safety;

(2) Explain the cure rate or effective rate;

(3) differences in efficacy and safety compared with other drugs, medical devices or other medical institutions;

(four) the use of advertising spokespersons for recommendation and proof;

(5) Other contents prohibited by laws and administrative regulations.

The contents of drug advertisements shall not be inconsistent with the instructions approved by the drug supervision and administration department of the State Council, and the taboos and adverse reactions shall be clearly marked. Prescription drug advertisements should be clearly marked "This advertisement is only for medical and pharmaceutical professionals to read", and non-prescription drug advertisements should be clearly marked "Please purchase and use according to the drug instructions or under the guidance of pharmacists".

Advertisements for medical devices recommended for personal use should be clearly marked "Please read the product manual carefully or purchase and use under the guidance of medical personnel". If there are taboo contents and precautions in the medical device product registration certificate, the advertisement shall clearly indicate that "the taboo contents or precautions are detailed in the instruction manual".

Article 17 Except for advertisements for medical treatment, drugs and medical devices, it is forbidden to use any other advertisements that involve the function of disease treatment, and it is not allowed to use medical terms or terms that easily confuse marketed goods with drugs and medical devices.

Eighteenth health food advertisements shall not contain the following contents:

(1) Assertions or guarantees indicating efficacy and safety;

(2) Involving the functions of disease prevention and treatment;

(3) claiming or implying that the commodities advertised are necessary for health protection;

(4) Compared with medicines and other health foods;

(five) the use of advertising spokespersons for recommendation and proof;

(6) Other contents prohibited by laws and administrative regulations.

The advertisement of health food should clearly indicate that "this product cannot replace medicine".

Nineteenth radio stations, television stations, audio-visual publishing units of newspapers and periodicals, and Internet information service providers shall not publish advertisements of medical treatment, medicines, medical devices and health food in disguised form by introducing health knowledge.

Article 20 It is forbidden to publish advertisements for baby dairy products, drinks and other foods that claim to completely or partially replace breast milk in mass media or public places.

Article 21 Advertisements for pesticides, veterinary drugs, feeds and feed additives shall not contain the following contents:

(1) Assertions or guarantees indicating efficacy and safety;

(two) using the name or image of scientific research institutions, academic institutions, technology promotion institutions, trade associations or professionals and users to make recommendations and certificates;

(3) explain the efficiency;

(4) Words, languages or pictures that violate the rules for safe use;

(5) Other contents prohibited by laws and administrative regulations.

Twenty-second it is forbidden to publish tobacco advertisements in the mass media or public places, public transport and outdoors. It is forbidden to send any form of tobacco advertisements to minors.

It is forbidden to publicize the name, trademark, packaging, decoration and similar contents of tobacco products by using advertisements and public service advertisements of other commodities or services.

The notice of relocation, renaming and recruitment issued by the producer or seller of tobacco products shall not contain the name, trademark, packaging, decoration and similar contents of tobacco products.

Twenty-third alcohol advertisements shall not contain the following contents:

(1) Induce, encourage or encourage excessive drinking;

(2) drinking alcohol;

(three) driving a car, a boat, an airplane and other activities;

(four) express or implied that drinking can eliminate tension and anxiety, increase physical strength and other effects.

Twenty-fourth education and training advertisements shall not contain the following contents:

(a) to enter a higher school, pass the examination, obtain a degree or qualification certificate, or make an express or implied commitment to the effect of education and training;

(two) express or implied that the relevant examination institutions or their staff, examination proposition personnel to participate in education and training;

(3) Using the names or images of scientific research institutions, academic institutions, educational institutions, trade associations, professionals and beneficiaries for recommendation and certification.

Article 25 Advertisements for commodities or services with expected return on investment, such as investment promotion, shall give reasonable hints or warnings about possible risks and risk responsibilities, and shall not contain the following contents:

(a) to make a commitment to guarantee the future effect, income or relevant information, express or imply capital preservation, risk-free or guaranteed income, unless otherwise stipulated by the state;

(two) using the name or image of academic institutions, industry associations, professionals and beneficiaries for recommendation and certification.

Twenty-sixth real estate advertising, housing information should be true, the area should be marked as construction area or interior construction area, and shall not contain the following contents:

(1) Commitment of appreciation or return on investment;

(two) the location of the project is expressed by the time required for the project to reach a specific reference;

(three) in violation of the relevant provisions of the state on price management;

(four) misleading propaganda on transportation, commerce, cultural and educational facilities and other municipal conditions under planning or construction.

Article 27 Advertisements for crop seeds, forest seeds, grass seeds, breeding livestock and poultry, aquatic fry and breeding shall be true, clear and easy to understand, and shall not contain the following contents:

(1) making an assertion that cannot be scientifically confirmed;

(2) Assertions or guarantees indicating efficacy.

(three) to analyze and predict the economic benefits or make a guarantee commitment;

(four) using the name or image of scientific research institutions, academic institutions, technology popularization institutions, trade associations or professionals and users to make recommendations and certificates.

Article 28 An advertisement that deceives or misleads consumers with false or misleading contents is a false advertisement.

An advertisement in any of the following circumstances is a false advertisement:

(a) Goods or services do not exist;

(2) Information such as the performance, function, origin, use, quality, specifications, ingredients, price, producer, expiration date, sales status and honor of the goods, or information such as the content, provider, form, quality, price, sales status and honor of the services, and information related to the goods or services are inconsistent with the actual situation, which has a substantial impact on the purchase behavior;

(3) using fictitious, forged or unverifiable scientific research achievements, statistical data, survey results, abstracts, quotations and other information as proof materials;

(4) Fictitious use of goods or acceptance of services;

(5) Other circumstances that deceive or mislead consumers with false or misleading contents.