Logistics case: Aoyang Shunchang Logistics can be interpreted in this way.

"This is a real third-party logistics enterprise and represents the development direction of the high-end logistics industry in the future!" When people are puzzled by the nature of Aoyang Shunchang's business, the logistics experts in the Provincial Economic and Information Office define it this way, and are excited that Zhangjiagang already has such a standard logistics enterprise. The full name of Aoyang Shunchang is "Zhangjiagang Aoyang Shunchang Metal Products Co., Ltd.". Chen Kai, general manager of the company, told the reporter that the main profit of Aoyang Shunchang comes not from the production and processing activities provided, but from the logistics services provided, including providing customers with raw material supply solutions, supplier management inventory services and financial tools services.

Aoyang Shunchang was established by Jiangsu Aoyang Industry (Group) Co., Ltd. and Hong Kong Changzheng Co., Ltd., located in Zhangjiagang Economic Development Zone, and was officially put into production in June 2003. As a modern industrial material logistics and distribution enterprise, Aoyang Shunchang mainly provides first-class product distribution and all-round technical support for middle and high-end customers in IT, household appliances, office equipment, automobiles and other industries in East China, relying on the good strategic partnership with Japanese, Korean, Taiwan Province and other international and domestic steel manufacturers, as well as advanced distribution facilities, management software and rich logistics operation experience. At present, the company is providing logistics services for internationally renowned enterprises in the Yangtze River Delta, such as ASUS Computer, BenQ Computer, Samsung Electronics, Philips Electronics and LG Electronics.

"Our steel plate cutting process is like distributing a whole piece of cloth. Different customers often only need some of them. We consider the needs of all customers and minimize the loss of raw materials through overall planning. By providing professional matching and cutting for different customers, the utilization rate of raw materials can reach 98% ~ 99%, saving material costs for customers. " Shown in front of the reporter are several LCD internal steel plates with different specifications. According to reports, these primary metalworking products provided to different customers may completely come from the same steel plate. On the contrary, if the customer cuts it himself, the utilization rate of raw materials will usually not exceed 70%.

Compared with the era of planned economy, today's market is changing rapidly, especially in the IT industry. A single enterprise usually can't accurately predict the market supply and demand, how much raw materials to purchase, and how long to purchase in advance ... These problems are increasing the inventory pressure of enterprises. "Customers pay attention to the micro, and we pay attention to the macro. Although the demand of a single enterprise for raw materials is constantly changing, the total amount in the whole region will remain basically unchanged for a period of time. On the whole, the huge risks faced by a single customer are almost non-existent here. " Chen Kai said that at present, the company has established a good cooperative partnership with international and domestic steel suppliers, and through large-scale centralized procurement, it can effectively reduce costs and resist the sharp fluctuation of steel prices. This unified procurement method not only has low cost, but also can provide raw materials for small batch customers at any time. At the same time, the company also provides customers with raw material supply solutions. The specific performance and technical parameters of products are put forward by customers, and the company's professional technicians provide customers with professional raw material supply schemes, which greatly facilitates customers and reduces their material costs and technical costs.

On the basis of centralized procurement and professional matching, Aoyang Shunchang also provides VMI services for major customers. VMI (Vendor Managed Inventory) is a brand-new inventory management model that adapts to the integration of supply chain. It reduces the inventory level of the whole supply chain system to a certain extent, and reduces the direct repetitive operation of suppliers and customers. It is an effective way to achieve optimal inventory control in supply chain management system. Chen Kai said that the computer system of Aoyang Shunchang and the logistics system of major customers have realized point-to-point connection. As long as you enter a password, the logistics information of the corresponding customer will be unobstructed. Through the comprehensive analysis of these customer information, and then through the "shuffle" of Aoyang Shunchang's computer system, within a few minutes, the scheme of how to mix and cut tens of thousands or even hundreds of thousands of tons of steel plates was freshly released. Customers do not need to hoard steel plates in advance, but only need to order from Aoyang Shunchang three days in advance, thus ensuring the realization of "zero inventory". In addition, Aoyang Shunchang also has professional storage facilities, and the product distribution is accurate to the hour.

"Transporting goods from place A to place B is only the narrowest explanation of logistics. The connotation of modern logistics industry includes all additional services in the process of material flow, which consists of a series of economic activities that create time value and space value, such as transportation, warehousing, distribution, packaging, loading and unloading, distribution processing and logistics information processing, as well as additional services that run through these links. " Chen Kai has the deepest understanding of logistics. He believes that logistics in a complete sense should be a win-win situation for customer enterprises and third-party logistics enterprises, and also an intensive use of social resources. Since it was officially put into production, Aoyang Shunchang has grown at an annual rate of over 50%, and now it has become the top three similar enterprises in East China. It is estimated that 654.38 million tons of steel plates will be distributed this year, achieving an annual sales of 500 million yuan; After the second and third phases are all launched, the annual distribution of steel plates will reach about 600,000 tons, and it will sell at least 3 billion yuan after it is completed and put into operation in 2008. At present, the company is building a new project, which is engaged in the logistics and distribution of advanced non-ferrous metals (aluminum-magnesium alloy plates). This project will support high-end IT such as LCD TVs, LCD monitors and notebook computers, and will fill the gap in the processing of such products in China.