Farewell to 20 19 and look back at four farewell moments in the automobile circle.

In a few hours, we will bid farewell to 20 19 and usher in 2020.

This year, many "farewell" moments were staged in the automobile circle.

This year, An Tiecheng, the former chairman of Shenlong Automobile, should not have thought that he would bid farewell to his automobile career in this way.

In this year, Jie Zheng, the former "Queen" of Fick, worked hard in Fick Group for more than 10 years, turned to leave the automobile industry and became the "captain" of China Life.

This year, a generation of "God Car" Li Xia is about to bid farewell to A shares.

This year, a series of sentimental models were forced to stop production, and The Beatles no longer passed on.

This year, the triumphant new energy vehicles also made a mistake and bid farewell to barbaric growth.

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If the "new four modernizations" are the bright future of cars, then now is undoubtedly the eve of grabbing admission tickets. Farewell to the "bright era" of the auto market, the night before was chilly. The continuous decline in sales volume has become the main theme of 20 19. It was also in this year that the auto giants who fought bloody battles in the market began to warm up and form their own circle of friends.

Farewell to 20 19, the auto market left these unforgettable moments.

market

Subsidies retreat, and new energy vehicles bid farewell to high growth.

"Winter is here!" At the 20 19 China automobile industry summit, when talking about the new energy automobile market, he, the founder and chairman of Xpeng automobile, gave such a sigh.

In the first half of this year, China's new energy vehicle market is still making great strides. According to the data of China Automobile Association, the sales of new energy vehicles in China increased year-on-year from June to May this year, reaching a peak of152,000 vehicles in June. In July, sales suddenly "halved".

As we all know, the impact of subsidy retreat is "indispensable".

Just as the national football team has been stopped from limiting salary, the market cultivation policy of "encouraging" consumers to buy cars with subsidies is not a long-term policy after all.

If the "salary limit order" issued by the Football Association is a bit forced, it is a fact that the subsidy policy for new energy vehicles has retreated.

The new energy vehicle market, which is still in the incubation period, is like a child supported by an adult. Although I will walk slowly after letting go, I can finally learn to walk by myself.

"The new energy vehicle market has changed from a policy single-wheel drive to a policy and market two-wheel drive." On February 27th, 65438, BYD told us.

Learning to walk by yourself can't help stumbling.

From June, 2065438 to June, 2009, new energy subsidies declined, which led to a "five-day losing streak" in sales volume, and many new energy vehicle companies were in pain.

165438+1In the month of October, the sales volume of new energy vehicles in China was 95,000, down 43.7% year-on-year. This is the "five-day losing streak" since July after the subsidy retreat in June this year. Compared with the year-on-year growth rate of 65438+1October 152.6%, the contrast is huge.

As Mayor, Deputy Secretary-General of china automobile dealers association, told us, in the past, the sales of many new energy vehicles were actually promoted by OEMs by spending * * * on travel. "Although the sales of new energy vehicles have declined now, they are closer to the real needs of consumers. The past data is' fake data'. "

It is even more painful for the new forces that have just started to build cars.

"Next year will be a great pressure for He Zhong, and we will only work hard." During the 20 19 Guangzhou Auto Show, Zhang Yong, president of Zhejiang He Zhong New Energy Automobile Company, described the current situation of new energy vehicles as a battle for survival.

Li Bin, the founder of Weilai, was even called "the worst person of 20 19" by the media because of the shrinking stock price, unsatisfactory financing and too many ups and downs.

Behind the subsidy retreat, there are also foreign brands eyeing.

Not just Tesla. If foreign car companies have slowed down a few years ago, then this year, Toyota, Volkswagen, Honda, Mercedes-Benz, BMW ... almost all foreign car companies have made their latest electric cars, and frontal combat is inevitable.

Car brand and model

Goodbye, the magical car "Li Xia", goodbye, feelings.

20 19, there are still many people's feelings to say goodbye to.

"We produce our own cars, which benefits China and the people of China. Let's call it Li Xia! " Li Ruihuan, then mayor of Tianjin, said.

There has always been a saying about the origin of Li Xia's name. It was 1986. In the workshop of Tianjin Li Xia factory, the first red two-cylinder car rolled off the assembly line.

Li Xia, who has not been a "big brother" for many years, has been constantly screened on 20 19.

It was once the national sales champion in 18, and the first domestic car exported to the United States. Li Xia had a great reputation in the past, and was called the national "magic car". Together with Santana, Jetta and Fukang, it is also called "Four donkey kong".

The name of the national "God Car" is not for nothing.

It is said that "Mr Six" Xiaogang Feng drove Li Xia to see Xu Fan. After Zhao Benshan debuted, the first car he bought was Li Xia.

Not to mention ordinary people, the car price of 6.5438+10,000 yuan was not cheap at that time, but it was easier to reach than Volkswagen Santana and Jetta. At that time, Li Xia was like a status symbol and a feeling. A group of people who "get rich first" are also proud of buying Li Xia.

However, on February 23rd, 14, FAW Li Xia announced that its asset restructuring plan with China Railway Wusheng Technology Development Co., Ltd. was approved by the board of directors and the board of supervisors. This means that FAW Li Xia, which stopped producing new cars in the past few years and has been relying on "selling" to save its life, finally announced its farewell to A shares and no longer exists.

If Li Xia's complete withdrawal made past generations of China people bid farewell to their past feelings, then the suspension of production in The Beatles made fans around the world lament.

On July 10, local time in Mexico, the last Beetle model was rolled off the assembly line at the Puebla factory in Mexico, which indicated that the Beetle model with 8 1 year and three generations of design will be officially discontinued.

In August1year, the Beatles achieved a total sales volume of more than 210.5 million vehicles, and its classics became a symbol of feelings.

However, when the product strength can't stop the decline of sales after all, staying in love can't stop the production.

In the "cold winter" of the market, many car companies also bid farewell to sentimental models for "five fights of rice".

At the 20 19 Frankfurt Motor Show, a group of media became witnesses. BMW's new generation 1 series based on FAAR precursor platform was officially released. This not only represents the farewell of BMW 1 series to rear-drive, but also declares the official extinction of the rear-drive "small steel gun" model in the car world.

A typical example is Mazda, which prides itself on being unique.

Chengdu Auto Show officially began to pre-sell the brand-new Mazda 3 Angkor Sela, but only sold sedan models, and the classic hatchback version was absent from the domestic market. Guided by sales volume, manufacturers will certainly make the right choice. It's just that a group of Mazda fans lost a model with a personalized label because it has been on the market.

And the discontinuation of Reiz and Crown. The former means that there is no ordinary brand V6 rear-drive medium-sized car on the market, while the latter means that only Hongqi H7 and Kia Stinger are left in the 300,000-class rear-drive medium-sized car.

No technology, no attention to research and development, no matter how classic and affectionate the model is, it will eventually grow old. In the "cold winter" of the automobile market, those car companies with technical complex will inevitably bow to the mass market that dominates sales.

Car price

Say goodbye to the traditional industrial structure and go it alone.

"I don't know what to do?" Xu Haidong (a pseudonym), a 28-year-old automotive traditional R&D engineer, has only worked for less than three years, but at this age when he should struggle most, he is confused. "The company's performance is getting worse. I don't know when there will be layoffs and closures. I want to change my job, but I have no choice. Basically, I only recruit more advanced engineers or electrical digital jobs. "

20 15, Xu Haidong, who just left the campus, joined FAW Haima Automobile Co., Ltd., originally thinking that his salary would double after three years, and the future was expected. Who knows that the traditional automobile engineer who was once hot can't get in now.

Xu Haidong's confusion is only a microcosm of the structural imbalance of the automobile industry.

The "new four modernizations" is undoubtedly a bright future for the automobile industry, but under the wave of change, the demand for automobile talents has changed greatly. Before the arrival of "spring", the wave of layoffs came first.

At the end of 20 19, the layoffs of global car companies gradually reached a climax. In the past two months, Audi announced that it would lay off 9,500 employees by 2025, and Daimler announced that it would lay off at least 1 1,000 employees in the next two years. Previously, international first-tier car companies, including BMW, General Motors, and Nissan, all released layoff plans.

According to incomplete statistics, global head car companies have announced at least 65,438+10,000 layoffs this year.

Car companies set off a "wave" to cut costs; On the other hand, it is to increase the R&D budget of intelligent electrochemistry and the demand for scientific and technological talents such as electrification.

So in the automobile market, there is such a landscape: car companies lay off employees while recruiting; While working hard in the market, the other party is also holding a group to warm up.

2019101October 3 1 day, the automobile industry suddenly exposed a big news: FCA and PSA announced the merger. It was not until June 5438+February that the two sides formally confirmed the merger, and since then, a world's fourth largest automobile group with an annual sales volume of 8.7 million vehicles was born.

On the occasion of the marriage of overseas automobile giants, SAIC and Guangzhou Automobile Group, two domestic automobile giants, suddenly announced "holding hands" in May 438+February.

According to one participant, "Chen Hong and Zeng Qinghong face each other, not like competitors, but like old friends. I haven't seen the heads of SAIC and GAC so happy for a long time. "

The marriage between SAIC and GAC is the first cooperation between the two automobile groups. As the head enterprise in China market, such deepening cooperation is more like an industry signal that "the new four modernizations of automobiles are moving towards the holding group era".

No matter whether it is a strong alliance or a newspaper group holding a group to keep warm, no car company can be immune from the influence of the "new four modernizations".

It can be predicted that going it alone has become a thing of the past, and group exploration and alliance confrontation will become a new pattern of automobile competition.

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Autobots turn around in the cold winter of the auto market

19 On February 30th, Hu Jianping, Deputy Director of the Market Construction Department of the Ministry of Commerce, said at a series of briefings for department heads of the 20 19 National Business Work Conference that it is estimated that the national sales of new cars may reach 26 million, down by 7%-8% year-on-year.

This means that the rapid popularization of automobiles in China has basically ended, and the automobile market has changed from an incremental market to a stock market.

In 20 19, two famous autobots in China turned away in different ways, which also became the epitome of an era.

In 2008, the financial crisis triggered by the United States swept the world, and the automobile market in China was also experiencing a cold winter. It was also in this year that Jie Zheng, the famous "sonorous rose" in China automobile industry, entered Chrysler.

In 2008-20 18, the number of automobiles increased from 9.38 million to 2808 10/0,000, ranking first in the world for 10, and becoming the "golden decade" for the rapid development of China automobile industry.

However, for Zheng Jie, at that time, she was still faced with a parent company whose debt had exceeded $654.38 billion and was on the verge of bankruptcy. As she herself said, "This company can't be worse. How bad can it be? "

In 20 10, Chrysler sold only 20,000 vehicles in China.

Jie Zheng, who chose to stay, quickly showed her profound understanding and execution of China automobile market. During Jie Zheng's administration, Jeep brand finally achieved localization and ushered in a new peak-in 2065438+06, GAC Fick reached180,000 vehicles; In 20 17, GAC Fick achieved sales of 222,000 vehicles. In 20 18, the number of Jeep brand users in China has exceeded one million.

Even Jie Zheng, the first female executive in China to rank among the top management of the global automobile group, left the automobile industry in March this year and switched to the hotel industry.

Another autobot, An Tiecheng, has a thicker resume in the automobile field than Jie Zheng.

An Tiecheng, who worked in FAW Group for 33 years, made the greatest achievements during this period, leading FAW-Volkswagen to increase the production and sales scale from 250,000 vehicles to10.3 million vehicles during 2005-20/3.

Coupled with the experience of joint venture and independence, An Tiecheng "parachuted" Shenlong Automobile from 2065438 to June 2007, and was once named as "Shenlong Savior" and "Fire Captain" by the media.

However, two years later, An Tiecheng was transferred to the China Automobile Center before he could prove himself. The dragon only gave him two years.

Give it another half year, can An Tiecheng save the day for Shenlong? Can Jie Zheng bring a turn for the better to Guangfei? Unfortunately, there is no if. In the cold winter of the auto market, there is not much time left for everyone to maneuver.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.