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What are the employment prospects for journalism and communication students? If you aspire to be an editor, what major should you choose?
Employment prospects of journalism and communication:
Journalism and communication education are promising around the world. There are currently approximately 140,000 students studying in four-year journalism and mass communication courses in the United States. According to the annual survey of the Association for Education in Journalism and Mass Communication (AEJMC), in the 1998-1999 academic year, an estimated 35,000 students earned bachelor's degrees, 3,000 students earned master's degrees, and 1,000 students were pursuing doctoral degrees. (Beasley, 2001) So, how big is the market’s demand for journalism education? A survey by the American Society of Newspaper Editors (ASNE) showed that in 2001, American daily newspapers cut a net of 2,000 reporter positions. In the past, the American media employment standard was one staff member for every 1,000 copies of circulation. Now this has almost become a myth. According to a survey in May 2002, only the New York Times is close to this number, the Wall Street Journal has one person for every 3,000 copies sold, and the USA Today has only one person for every 5,250 copies sold. At the same time, about 300 newspapers in the United States have reduced their layout and size. In 1999, 65.1% of students who graduated from journalism and communication majors entered the communication field. In the United States, newspapers, radio and television, public relations companies, advertising companies, and new media fields are more willing to hire students who have graduated from journalism and communication majors. Some believe this is because these graduates are widely available, relatively cheap to work on and have the necessary training. However, many students do not find the fields they intend to enter and the positions they want to find employment.
The goal of journalism education is mainly to meet the needs of communication media. In the past 3 to 5 years, the Chinese government will continue to pursue the policy of controlling scale, optimizing structure, improving quality, and increasing efficiency for news media. The media will basically maintain its current scale, and the demand for journalism graduates will be limited. According to surveys, media in economically developed areas such as Beijing, Shanghai, and Guangzhou have nearly reached saturation for talents with bachelor's degrees engaged in general news gathering and editing work, and will no longer recruit college-level graduates in the future. (He Zihua, 2001) At the same time, various non-journalism graduates also flocked to the media hoping to get a piece of the pie. Research shows that before 2000, of the approximately 500,000 journalism practitioners, only 30,000 were from the journalism profession, which means that 95% of the practitioners were from other professions. "Beijing Youth Daily" recruits reporters every year, and the ratio of registration to employment is about 50:1.
In order to alleviate the contradiction between oversupply and demand caused by the excessive development of professional points, the Ministry of Education has repeatedly proposed that journalism majors are long-term majors and the scale of development must be appropriately controlled. On the basis of this, we strive to improve the quality of graduates. But with little success. Of course, the increase and expansion of media within the policy scope still gives a certain space for news talents. According to a recent survey, the most urgently needed talents in the Beijing market are media, consulting and other industries, rather than those in previous years. IT and business industries. ("Beijing Youth Daily", June 10, 2002 p.36) It's just that the market has higher requirements for news talents.
Employment directions for journalism and communication majors:
Graduates from journalism majors have a wide range of employment, mainly in news organizations, such as Xinhua News Agency, People’s Daily, CCTV, or provincial , municipal news units. You can also work as editors, reporters, planners, copywriters, publicity, public relations, information consulting or secretarial work in advertising companies, Internet companies, party and government agencies, enterprises and institutions. Being a reporter is much harder than other employment directions. This industry emphasizes "diligence in legs, hands, and eyes." This industry also emphasizes innovation and innovative spirit. People who do not have a diligent spirit should think clearly about what they are suitable for. Does this work?
In addition to being a reporter or editor, journalism graduates also have many other options. In 2005, "Internet editor" was among the third batch of ten new occupations formulated by the Ministry of Labor and Social Security. To be an online editor, you must first have a solid foundation in writing, and secondly, you must be familiar with news-related knowledge, be sufficiently sensitive to news, information, and trends appearing on the Internet, and be proficient in using web page production software and some editors. Release software and so on.
In addition, many large companies continue to enrich their corporate culture, and there are also many journalism graduates engaged in market planning and internal culture construction in companies.
Similarly, public relations companies, exhibition companies, and market strategy planning companies also have a greater demand for journalism talents.
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