What are the requirements for Lego stores to join?

Have a legal business license, a certain financial strength, relevant business background and industry experience, a suitable store and geographical location, and agree with the Lego brand concept.

1. Franchisees need to have a legal business license and be able to carry out legal business activities.

2. Joining Lego stores requires a certain amount of capital investment, including store rent, decoration expenses, and commodity purchase expenses. Franchisees need to have certain financial strength and be able to bear these expenses to ensure the normal operation of the store.

3. Franchisees need to have a certain business background and industry experience, be able to grasp the business opportunities in the local market, carry out effective marketing activities, and improve the visibility and profitability of the store.

4. Lego stores need to be located in bustling commercial areas or crowded areas, and the store area needs to meet certain standards to meet the image standards and decoration requirements of Lego stores.

5. Franchisees need to identify with the concept and values of the Lego brand, actively publicize and promote the Lego brand, and ensure that their business activities conform to the brand image and standards of Lego.