Are there any successful cases of marketing planning?

In 2009, Tourism Queensland, Australia launched the application of "Best Job in the World" on a global scale. The winner can not only get a high-paying job of A $65,438+5,000 /6 months, but also enjoy luxurious accommodation on the Great Barrier Reef.

Take a walk on the picturesque island, feed the fish, write a blog and tell people outside about their "exploration trip" on the island. After working for six months, you can get a salary of 6.5438+0.5 million Australian dollars (about 700,000 RMB).

The work place is the Great Barrier Reef in Australia.

Recruiting globally. The way to apply for a job is to record a video and send it to the mailbox of Queensland Tourism Bureau.

In the end, the activity received nearly 35,000 job applications from 202 countries and regions, and the recruitment website had more than 8 million hits. Queensland Tourism Bureau spared no effort to recruit a watchman, apparently for the Great Barrier Reef tourism.

It can be said that 700,000 RMB is a small promotion fee, but they are very successful. According to media reports, this incident has brought a publicity effect equivalent to 200 million US dollars to the Great Barrier Reef.

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